Digital Marketing Analytics

Full Time
  • Full Time
  • Lahore

Website Sapphire Retail Limited (SRL)

Sapphire Retail Limited is a chain of fashion stores that aim to provide superior products both in terms of quality and design, with the value addition of selling 'Designer clothing' at decent prices. Since its entry into the retail industry in December 2014, Sapphire has established itself as a high-quality fast-fashion label in clothing and accessories in a short span of six years. The quality of fabrics, materials, and originality in style and design has made Sapphire one of the most acclaimed household names among fashion brands. We, as a company, strive to surpass existing benchmarks and set new standards for Pakistan's fashion industry. Sapphire believes in investing in people by honing their skills and assisting them with their career development. We are proud to be a community of go-getters striving to embody progressive ideals for the continued prosperity of the brand.

Join Our Performance Marketing Team as a Digital Marketing Analytics & Reporting Specialist!

About Sapphire: Sapphire is a leading fashion brand, known for its premium quality apparel and accessories. With a strong commitment to innovation and customer satisfaction, Sapphire continues to grow and expand its presence in the fashion industry. As part of our continuous growth, we are looking for a talented and competent individual to join our Performance Marketing Team as a Digital Marketing Analytics & Reporting Specialist.

Job Title: Digital Marketing Analytics & Reporting Specialist Experience: 3-4 Years of Relevant Experience Minimum Qualification: Bachelor’s Degree & Relevant Certification Location: Sapphire Retail Head Office, Lahore

Role Description: As a Digital Marketing Analytics & Reporting Specialist at Sapphire, you will be responsible for analyzing and reporting on the performance of our digital marketing campaigns and initiatives. Your expertise in using various social and digital marketing platforms and analytical tools will be crucial in generating insights to optimize our marketing strategies.

Key Responsibilities:

  • Expertly navigate and utilize social and digital marketing platforms, such as Instagram, Google Ads, Google Analytics, and Meta Business Suite.
  • Create comprehensive dashboards and reports to measure the effectiveness of marketing efforts.
  • Analyze data and extract meaningful insights to inform marketing decisions.
  • Utilize analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
  • Employ strong analytical and strategic thinking skills to interpret data and identify areas for improvement.
  • Make data-driven decisions to optimize marketing campaigns and improve performance.
  • Collaborate with cross-functional teams to share findings and implement data-driven strategies.
  • Communicate and present analytical findings in a clear and concise manner.

Qualifications and Skills:

  • Bachelor’s Degree in Business Administration (BBA) or a relevant field.
  • 3-4 years of proven experience in digital marketing analytics and reporting.
  • Expertise in using social and digital marketing platforms and tools, including Instagram, Google Ads, and Google Analytics.
  • Strong ability to create dashboards and reports to measure marketing performance.
  • Proficiency in analytical and reporting tools, such as Tableau, Google Analytics, and Data Studio.
  • Excellent analytical and strategic thinking skills to derive insights from data.
  • Ability to make data-driven decisions to optimize marketing strategies.
  • Outstanding interpersonal and collaboration skills to work effectively in a team.
  • Excellent written and verbal communication and presentation skills.

Benefits of Working at Sapphire:

  • Competitive Salary Package: Sapphire offers a competitive salary package based on experience and qualifications.
  • Career Growth Opportunities: Join a dynamic team with ample opportunities for career advancement and personal growth.
  • Professional Development: Sapphire encourages continuous learning and provides resources for skill enhancement.
  • Equal-Opportunity Employer: We are committed to fostering diversity and creating an inclusive work environment.

How to Apply: If you are a skilled Digital Marketing Analytics & Reporting Specialist with a passion for data-driven marketing and a desire to contribute to the success of a leading fashion brand, we would love to hear from you. Please send an updated copy of your CV to [email protected] and mention the position title in the subject line. The application deadline is July 29, 2023.

Q&A:

Q: What is the role of a Digital Marketing Analytics & Reporting Specialist at Sapphire? A: The Digital Marketing Analytics & Reporting Specialist is responsible for analyzing and reporting on the performance of digital marketing campaigns and providing insights to optimize marketing strategies.

Q: What qualifications and experience are required for the position? A: The ideal candidate should have a Bachelor’s Degree in Business Administration (BBA) or a relevant field, along with 3-4 years of proven experience in digital marketing analytics and reporting.

Q: What are the benefits of working at Sapphire? A: Sapphire offers a competitive salary package, career growth opportunities, professional development, and a commitment to equal opportunity employment.

To apply for this job please visit srl.com.pk.

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