Sales Manager Pepsi Islamabad

Are you an experienced FMCG sales professional with a strong background in beverages, distribution, market development, and sales strategy? Pepsi Haidri Beverages Pvt. Ltd. is hiring a Sales Manager for its Islamabad outstation operations.

This opportunity is designed for professionals who can develop and execute sales strategies, manage distribution operations, monitor primary and secondary sales, strengthen dealer relationships, analyze market intelligence, and ensure the effective deployment of company assets.

The ideal candidate should hold a BBA or MBA with a specialization in Marketing and have 5–7 years of experience in Beverages or FMCG.

For an experienced sales professional, this role offers an opportunity to take responsibility for market execution and contribute directly to sales growth, profitability, product availability, distribution efficiency, and long-term business development.

Sales Manager Job Overview

The Sales Manager will be responsible for executing company sales plans and objectives within the assigned market. The position combines sales management, marketing planning, distribution management, market intelligence, dealer relationship management, asset utilization, and KPI monitoring.

The role requires regular market visits and close interaction with dealers and other market stakeholders. The Sales Manager must be able to understand what is happening in the market, identify opportunities or problems, and communicate useful information to senior management.

Job Details

What Does a Sales Manager Do in the Beverage Industry?

A Sales Manager in the beverage industry is responsible for much more than simply achieving sales targets.

The position involves ensuring that products are available in the right markets, through the right channels, at the right time. The manager must also ensure that distributors and dealers execute sales plans effectively while maintaining healthy inventory and commercial performance.

Because beverages are fast-moving consumer products, market conditions can change quickly. Competitor promotions, pricing, availability, consumer demand, seasonal trends, and retail execution can all influence sales.

The Sales Manager therefore needs to combine strategic planning with strong field execution.

Key Responsibilities of the Sales Manager

1. Develop Sales Strategies and Marketing Plans

One of the primary responsibilities is to develop sales strategies and marketing plans that support company sales goals and profitability.

The Sales Manager should understand the assigned market and develop plans that help increase sales while maintaining commercially sustainable operations.

These plans can involve:

• Sales target planning
• Market expansion
• Product availability
• Channel development
• Dealer engagement
• Promotional execution
• Distribution improvement
• Sales-force productivity

The focus is not only on increasing sales but also on achieving profitable and sustainable growth.

2. Execute Sales Plans and Objectives

The Sales Manager will be responsible for compiling and executing assigned plans and objectives.

These plans are intended to achieve zone- and area-wise primary and secondary sales targets, as well as product and package availability targets.

Understanding the difference between primary and secondary sales is important for this role.

• Primary sales generally refer to sales from the company to distributors or channel partners.
• Secondary sales generally refer to movement from distributors into the market or retail channels.

A strong Sales Manager must monitor both levels to ensure that inventory movement translates into genuine market demand.

3. Conduct Regular Market Visits

Field presence is an important part of this position.

The Sales Manager will conduct regular market visits to supervise and monitor the execution of sales plans and objectives.

Market visits can help identify:

• Product availability issues
• Dealer concerns
• Competitor activity
• Distribution gaps
• Inventory problems
• Retail execution challenges
• Promotional compliance
• Market opportunities

Regular interaction with dealers also helps build strong and lasting business relationships.

4. Build Strong Dealer Relationships

The position requires the Sales Manager to cultivate relationships with current and potential dealers.

Strong dealer relationships can contribute to:

• Better market coverage
• Improved product availability
• Higher sales
• Faster issue resolution
• Stronger distribution
• New business opportunities

The manager should be able to communicate effectively, understand dealer requirements, negotiate professionally, and maintain productive commercial relationships.

5. Gather and Analyze Market Intelligence

Market intelligence is another major component of the role.

The Sales Manager will gather information about:

• Market share
• Market trends
• Product availability
• Competitor activities
• Competitive positioning
• Market developments
• Customer and dealer feedback

This information should be communicated timely and accurately to senior management.

Reliable market intelligence allows management to make better decisions regarding pricing, distribution, promotions, inventory, sales strategies, and competitive responses.

6. Monitor Competitor Activities

The beverage and FMCG sectors are highly competitive.

The Sales Manager needs to understand what competitors are doing in the market and communicate important developments to senior leadership.

This can include monitoring:

• Competitor promotions
• Product availability
• Pricing activity
• Distribution strength
• Market presence
• New product launches
• Retail visibility

The information gathered from the field can help the organization develop appropriate responses.

7. Manage Company Assets

The Sales Manager will supervise the proper injection, placement, and optimal utilization of company assets in the market.

The advertisement specifically mentions assets such as:

• Coolers
• Glass
• Shell
• Signage
• Other market assets

These assets can play an important role in product visibility, availability, and retail execution.

The manager must ensure that assets are deployed appropriately and utilized effectively.

8. Manage Distribution Operations

Distribution management is a critical responsibility.

The Sales Manager will help ensure proper execution of sales operations while monitoring:

• Return on Investment (ROI)
• KPIs
• Go-To-Market (GTM)
• Inventory management
• Distribution execution
• Sales performance

Effective distribution management ensures that products reach the market efficiently and that inventory remains healthy.

9. Monitor ROI and KPIs

A successful Sales Manager needs to be comfortable working with performance data.

The position requires monitoring ROI and Key Performance Indicators (KPIs) to determine whether sales activities are generating the desired results.

KPIs may include:

• Primary sales
• Secondary sales
• Product availability
• Distribution coverage
• Market share
• Inventory levels
• Sales growth
• Dealer performance
• ROI

When performance falls below expectations, the manager should identify the cause and take corrective action.

10. Manage Inventory Effectively

Inventory management is particularly important in FMCG because excessive inventory can create commercial and operational problems, while insufficient inventory can lead to lost sales.

The Sales Manager will therefore need to monitor inventory movement and work with distribution partners to maintain appropriate stock levels.

Good inventory management supports both product availability and business profitability.

Required Educational Qualification

Applicants should hold:

BBA/MBA with specialization in Marketing.

A marketing-focused business degree provides knowledge in areas such as:

• Sales management
• Marketing strategy
• Consumer behavior
• Market research
• Distribution
• Business planning
• Commercial management

Candidates should clearly mention their degree and specialization in their CV.

Required Professional Experience

Pepsi Haidri Beverages requires candidates to have:

5–7 years of experience in Beverages/FMCG.

This requirement indicates that the position is intended for professionals who already understand the fast-moving consumer goods environment.

Applicants should emphasize relevant experience in:

• Beverage sales
• FMCG distribution
• Sales management
• Dealer management
• Market development
• Sales planning
• Route-to-market execution
• Inventory management
• Market intelligence
• KPI monitoring

Skills Needed for the Sales Manager Position

A strong candidate should ideally have the following skills:

Sales Leadership

Ability to lead sales activities and achieve challenging commercial targets.

Market Analysis

Ability to understand market trends, competitor behavior, availability, and market share.

Distribution Management

Experience managing dealers, distributors, inventory, and market coverage.

Communication

Strong communication skills for interacting with dealers, sales teams, management, and other stakeholders.

Negotiation

Ability to establish mutually beneficial commercial relationships.

Analytical Thinking

Ability to analyze KPIs, market information, ROI, and sales performance.

Field Execution

Willingness to conduct regular market visits and remain connected with market realities.

Strategic Planning

Ability to convert company objectives into practical and measurable sales plans.

Who Should Apply?

This position may be an excellent fit for professionals who:

• Hold a BBA or MBA in Marketing.
• Have 5–7 years of experience.
• Have relevant experience in Beverages or FMCG.
• Understand primary and secondary sales.
• Have experience managing dealers or distributors.
• Can develop and execute sales strategies.
• Have strong market intelligence and competitor-analysis skills.
• Understand GTM and distribution operations.
• Can manage inventory effectively.
• Are comfortable with regular market visits.
• Can monitor KPIs and take corrective action.
• Are willing to work in an Islamabad outstation role.

How to Prepare Your CV

Because this is a managerial-level FMCG position, applicants should prepare a targeted CV rather than sending a generic resume.

Highlight:

• Your total FMCG experience.
• Beverage industry experience.
• Sales targets achieved.
• Team-management experience.
• Dealer/distributor network handled.
• Primary and secondary sales performance.
• Market expansion achievements.
• Distribution improvements.
• Market share growth.
• KPI achievements.
• Inventory-management experience.
• Successful marketing or sales initiatives.

Use numbers wherever possible. For example, instead of saying you “increased sales,” mention the percentage or volume of growth if you can disclose it accurately.

How to Apply for the Pepsi Haidri Beverages Sales Manager Job

Qualified candidates should send their updated resume to:

[email protected]

Applicants should clearly mention Sales Manager in the email subject line.

Before submitting your application, ensure that your CV accurately reflects your qualifications, FMCG experience, sales achievements, leadership responsibilities, and market expertise.

Candidates should also make sure their contact information is current and that the attached resume is the latest version.

Final Thoughts

The Sales Manager position at Pepsi Haidri Beverages Pvt. Ltd. is a strong opportunity for experienced FMCG professionals who want to take responsibility for sales strategy, market execution, distribution, dealer relationships, and business performance.

The role combines sales planning, market visits, primary and secondary sales management, market intelligence, asset management, distribution operations, GTM execution, KPI monitoring, and inventory management.

With a requirement of BBA/MBA in Marketing and 5–7 years of experience in Beverages/FMCG, the vacancy is aimed at professionals who already have practical knowledge of the competitive FMCG market.

If you have the required education and experience and can lead sales operations while building strong market relationships, this could be an excellent opportunity to advance your career.

Send your updated resume to [email protected] and make sure your application clearly demonstrates your FMCG sales experience, achievements, leadership capabilities, and understanding of distribution management.

Good luck with your application!