Market Development Executive Pepsi Gujranwala. Are you passionate about sales, market execution, and brand development? Do you have the ambition to work with one of the world’s most iconic beverage brands? If yes, then the position of Market Development Executive (MDE) at Pepsi – Haidri Beverages Pvt. Ltd. might be the perfect next step in your professional journey.

Pepsi is hiring energetic, motivated, and field-driven professionals across multiple regions. This detailed, Content-AI optimized article provides everything you need to know—job expectations, daily responsibilities, required qualifications, skills, locations, and the complete application process.

Whether you’re already working in Beverages/FMCG or looking to upgrade your career with a globally recognized brand, this job opportunity offers immense learning, growth, and long-term professional success.

⭐ About Pepsi – Haidri Beverages Pvt. Ltd.

Haidri Beverages is one of Pakistan’s most established and reputable PepsiCo franchise bottlers. With a strong heritage of excellence, the company is known for:

• World-class manufacturing standards

• A powerful distribution network across northern Pakistan

• Leading brands like Pepsi, Mountain Dew, 7UP, Mirinda, Sting, Aquafina

• A culture built on discipline, performance, teamwork, and innovation

Joining Pepsi means joining a dynamic environment where goals are clear, performance is valued, and employees are encouraged to grow into leadership roles.

📌 Position Title: Market Development Executive (MDE)

This is a field-intensive and leadership-support role, ideal for professionals who enjoy customer interaction, sales execution, trade marketing, and working directly with the market to build brand dominance.

As a Market Development Executive, you will be responsible for driving product availability, increasing sales volumes, improving in-store branding, and supporting order bookers to enhance overall market performance.

✨ Key Job Responsibilities

The Market Development Executive’s role is highly dynamic and requires dedication, discipline, and strong market understanding. Below are the major responsibilities grouped into detailed categories:

1. Sales Planning & Execution

• Assist in creating and implementing effective sales plans to boost product availability and sales volume.

• Execute brand visibility strategies to strengthen Pepsi’s presence in the market.

• Meet volume targets through smart, data-driven decision-making.

2. Supporting & Guiding Order Bookers

• Supervise order bookers to ensure they meet daily sales and outlet coverage targets.

• Provide guidance and on-ground training to help them become more efficient and customer-focused.

• Ensure order bookers maintain strong relationships with retailers to maximize order frequency.

3. Outlet Branding & Marketing Execution

• Identify marketing opportunities inside outlets.

• Execute in-store branding activities that enhance customer appeal and brand visibility.

• Ensure product displays are attractive, premium, and aligned with Pepsi’s brand image.

4. Stock & SKU Management

• Ensure distributors maintain adequate stock levels for every SKU based on company guidelines.

• Coach order bookers to ensure that all outlets have proper SKU availability, especially high-rotation items.

• Monitor stock freshness, shelf placement, and cooler organization.

5. Market Visits & Performance Monitoring

• Conduct regular field visits to assess team performance, identify market conversion opportunities, and monitor execution gaps.

• Evaluate outlet-level presence, stock health, branding execution, and customer feedback.

• Identify new outlets and potential expansion points in the assigned territory.

6. Team Meetings & KPI Monitoring

• Conduct morning briefings with order bookers to set priorities and assign targets.

• Provide clear feedback based on KPIs to improve team coordination and individual performance.

• Motivate the team to deliver consistent results and maintain high market discipline.

7. Competitor Tracking & Market Trends

• Stay updated on competitor promotions, pricing activities, and visibility strategies.

• Gather customer insights and ground-level business intelligence.

• Communicate findings to senior management for strategic decision-making.

8. Customer Handling & Problem Resolution

• Address retailer complaints and resolve issues quickly to maintain strong relationships.

• Ensure customers receive timely service, clean coolers, and consistent product supply.

• Build trust by offering excellent trade support.

9. Reporting & Documentation

• Maintain daily sales logs, visit records, branding evaluations, and feedback notes.

• Use reports to highlight performance gaps and improve planning efficiency.

• Support managers in analyzing business growth and market opportunities.

📌 Job Requirements

To apply for the Market Development Executive role, candidates must meet the following criteria:

🎓 Education

• Bachelor’s / Master’s degree in Business Administration

💼 Experience

• 1–3 years of experience in Beverages or FMCG

• Field experience in sales, distribution, brand visibility, or retail management is highly preferred

💡 Key Skills Needed

• Strong communication & customer-handling skills

• Field sales knowledge

• Ability to lead and coach small teams

• Understanding of KPIs and sales metrics

• Market intelligence and competitor awareness

• Confidence, discipline, and teamwork

• Ability to work independently and manage pressure in the field

📍 Locations for Hiring

Pepsi is hiring Market Development Executives across multiple strategic regions:

• Kotli

• Rawalakot

• Murree

• Balakot

• Chillas

• Besham

• Jaglot

These are high-growth markets, offering excellent exposure to retail operations, consumer behavior, and sales execution strategies.

📅 How to Apply (Deadline Not Mentioned — Apply Early)

Send your updated resume to the following email:

📨 [email protected]

Make sure your resume highlights:

• FMCG/Beverage experience

• Outlet management & field sales exposure

• Achievements in sales targets or brand execution

• Leadership and teamwork capabilities

Applying early increases your chances of selection.

🌟 Why This Job Is a Great Career Move

Joining Pepsi as an MDE offers:

• A stable and fast-growing career path

• Learning directly from industry-leading teams

• Growth into senior sales or distribution roles

• High field exposure and strategic market-level experience

• A chance to represent world-class brands

This is a great stepping stone for anyone aiming to become a Territory Manager, Area Sales Manager, or Regional Sales Leader in the future.

✨ Urdu Summary (For Convenience)

Pepsi – Haidri Beverages Market Development Executive bharti kar raha hai.
Agar aapko field sales, market visits, branding aur customer dealing ka shauq hai, tou yeh mauqa aap ke liye behtareen hai.

Zimmedariyaan:

• Sales plan follow karna

• Order bookers ko guide karna

• Outlet branding aur stock management

• Market visits aur competitor analysis

• Customer complaints handle karna

• Daily reporting aur KPIs achieve karna

Taqazay:

• BBA/MBA

• 1–3 saal ka FMCG/Beverage tajurba

Jagahain: Kotli, Rawalakot, Murree, Balakot, Chillas, Besham, Jaglot

Apply karne ke liye:
[email protected] par apna CV bhejein.