Manager of Marketing-Master Group-Karachi

Full Time
  • Full Time
  • Karachi

Website Master Group of Industries

Master Group of Industries; a story of heritage and legacy. One of the oldest and most trusted brands of Pakistan, the name stands synonymous with providing the highest quality and gaining the utmost trust of customers for over half a century.

Are you a seasoned marketing professional with a passion for fashion branding? Master Group of Industries is on the lookout for a dynamic Manager of Marketing to join our team, specifically for our esteemed brand, Celeste Home Fashion. This role demands a creative and strategic thinker who can elevate our marketing initiatives, drive brand awareness, and execute comprehensive marketing plans aligned with our business objectives.

About Master Group of Industries

Master Group of Industries stands as a reputable name in the industry, known for innovation and quality across various sectors. Celeste Home Fashion, a brand under our umbrella, embodies sophistication and elegance in home textiles.

Role Description

As the Manager of Marketing, you will spearhead the development and execution of annual marketing strategies tailored to enhance brand visibility and meet business goals. Key responsibilities include:

  • Crafting and implementing comprehensive social media strategies that resonate with our brand identity and business objectives.
  • Leading the development and execution of annual marketing plans, ensuring alignment with overall business strategies and goals.
  • Strategically planning and implementing initiatives to achieve brand targets and objectives, leveraging market research insights.
  • Collaborating with cross-functional teams and external partners to launch products effectively and execute impactful marketing campaigns.
  • Utilizing performance metrics to evaluate campaign effectiveness and optimize marketing efforts for maximum ROI.
  • Monitoring competitor activities and market trends to adapt marketing strategies accordingly.
  • Managing annual budget allocation and measuring ROI against predefined targets.
  • Fostering innovation to enhance brand positioning and market presence.
  • Keeping abreast of industry developments and incorporating relevant insights into marketing strategies.

Qualifications and Experience

To thrive in this role, you should possess:

  • A Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
  • 7-8 years of progressive experience in marketing, with a proven track record of success in developing and executing strategic marketing plans, preferably within the Fashion Industry.


This position is based in Shahrah-e Faisal/DHA, Karachi.

How to Apply

If you are ready to make an impact and drive the marketing strategy for Celeste Home Fashion, please submit your application to


Join us at Master Group of Industries and embark on a journey of creativity and innovation in the world of fashion marketing. This role offers an exciting opportunity to lead marketing initiatives, shape brand identity, and contribute to the growth of Celeste Home Fashion. Be part of a dynamic team that values excellence and creativity in every aspect of our business. Apply now and let your marketing prowess shine in the realm of fashion!

To apply for this job email your details to

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