Engine Optimization

Full Time
  • Full Time
  • Lahore

Website Sapphire

Sapphire Retail Limited is a chain of fashion stores that aim to provide superior products both in terms of quality and design, with the value addition of selling 'Designer clothing' at decent prices. Since its entry into the retail industry in December 2014, Sapphire has established itself as a high-quality fast-fashion label in clothing and accessories in a short span of six years. The quality of fabrics, materials, and originality in style and design has made Sapphire one of the most acclaimed household names among fashion brands. We, as a company, strive to surpass existing benchmarks and set new standards for Pakistan's fashion industry. Sapphire believes in investing in people by honing their skills and assisting them with their career development. We are proud to be a community of go-getters striving to embody progressive ideals for the continued prosperity of the brand.

Job Title: Search Engine Optimization Specialist

Company: Sapphire

Location: Sapphire Retail Head Office, Lahore

Email: [email protected]

Job Description: Sapphire, a leading company in the industry, is currently seeking a highly skilled Search Engine Optimization Specialist to join our Performance Marketing Team. If you have a passion for SEO, SEM, and online customer acquisition, and possess the relevant experience and qualifications, we encourage you to apply.


  • Conduct keyword research, identify opportunities for keyword expansion, and implement strategies to optimize organic SEO performance.
  • Research and implement content recommendations to enhance organic SEO success.
  • Manage Pay-Per-Click (PPC) campaigns and demonstrate proven experience in SEM.
  • Possess a strong understanding of performance marketing, conversion, and online customer acquisition.
  • Utilize website analytics tools to gain insights and optimize marketing efforts.
  • Conduct A/B and multivariate experiments to enhance website performance.
  • Stay up-to-date with the latest trends and best practices in SEO and SEM.
  • Apply knowledge of ranking factors and search engine algorithms to improve search engine rankings.

Qualification, Experience & Skills:

  • Bachelor’s Degree or equivalent qualifications in a relevant field.
  • Minimum of 2 to 4 years of relevant experience in SEO and SEM.
  • Excellent written and verbal communication skills.
  • Bachelor of Business Administration (BBA) or equivalent degree.
  • Possess relevant certifications in SEO and SEM.

How to Apply: If you meet the requirements and are excited about the opportunity to join our Performance Marketing Team, please send an updated copy of your CV to [email protected]. In the subject line, mention the position title “Search Engine Optimization Specialist” by July 29, 2023.

Note: Only shortlisted candidates will be contacted for further evaluation.

About Sapphire: [Include a brief overview of the company and its values, highlighting what makes Sapphire a great place to work.]

We are proud to be an equal-opportunity employer and encourage diversity in our workforce.

To apply for this job email your details to careers@srl.com.pk

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