Website Qarshi Industries (Pvt.) Ltd.
Qarshi Industries (Pvt.) Ltd. is inviting applications for the position of AM – New Product Development (Packaging Material) in Lahore, Pakistan. This opportunity is aimed at marketing and FMCG professionals with experience in brand development, brand management, new product development, and packaging design or improvement.
The position will play an important role in coordinating new product development activities, monitoring products currently under development, and supporting improvements to packaging materials for both new and existing products.
Qarshi is progressing through Part II (2030) of its Vision 2040 roadmap, with the organization focusing on continued growth, market leadership, and sustainable success.
Job Overview
Company: Qarshi Industries (Pvt.) Ltd.
Position: AM – New Product Development (Packaging Material)
Location: Lahore, Pakistan
Industry: FMCG
Qualification: BBA / MBA in Marketing
Experience: 3 years
Relevant Areas: Brand Development, Brand Management, NPD and Packaging
Application Deadline: 08 October 2026
Application Method: Email CV to [email protected]
About Qarshi Industries
Qarshi Industries is a Pakistani FMCG company operating across herbal and natural medicines, food, and beverage products. The organization emphasizes quality, innovation, and product development as it works toward its long-term Vision 2040 objectives.
The advertised position sits at the intersection of marketing, product development, branding, and packaging, making it particularly relevant for candidates who want to develop their careers in FMCG new product development.
What Does the AM – New Product Development Role Involve?
The Assistant Manager will help manage and coordinate activities associated with products that are currently being developed or improved.
Unlike a purely creative marketing position, this job requires considerable cross-functional coordination. The selected professional will need to communicate with different departments involved in product and packaging development and ensure that progress is properly documented and reported.
Packaging is another major component of the role. The employee will coordinate the development and improvement of packaging materials for both new launches and existing Qarshi products.
Key Responsibilities
The selected candidate will be responsible for maintaining accurate records of products currently under development while coordinating with the relevant departments.
Major responsibilities include:
- Maintaining records of products under development in coordination with concerned departments.
- Coordinating with different departments on new product development (NPD) matters.
- Preparing and updating weekly status reports regarding product development and packaging improvements.
- Coordinating the development and improvement of packaging materials for new products.
- Supporting packaging improvements for existing products.
- Conducting in-house taste trials of products.
- Following up with relevant teams to help keep product-development activities progressing according to requirements.
These responsibilities mean candidates should be comfortable managing multiple product-development activities simultaneously and following up with different stakeholders.
Education Requirements
Applicants should possess a:
BBA or MBA in Marketing
A marketing background is particularly relevant because the position involves not only packaging and product-development coordination but also aspects of branding and understanding how products are presented to consumers.
Experience Requirements
Qarshi Industries requires approximately 3 years of relevant experience.
The job advertisement specifically highlights experience in:
Brand Development and Brand Management within the FMCG sector, along with exposure to packaging design and improvement.
Experience in brand development and management will be considered an added advantage.
Candidates who have previously participated in FMCG product launches, packaging redesigns, brand-development projects, or coordination between marketing and product-development teams should highlight these responsibilities prominently on their CVs.
Skills That Can Help Candidates in This Role
Based on the responsibilities of the position, relevant capabilities include:
- New Product Development (NPD)
- FMCG brand development
- Brand management
- Packaging development
- Packaging design coordination
- Packaging improvement
- Product launch coordination
- Cross-functional communication
- Progress tracking and reporting
- Marketing knowledge
- Product evaluation and taste trials
- Documentation and record management
- Stakeholder coordination
- Attention to detail
Candidates should also be comfortable working with multiple departments because successful product development typically requires close coordination between marketing, production, quality, procurement, packaging, and other relevant functions.
Who Should Apply?
This vacancy is particularly relevant for marketing professionals with around three years of FMCG experience who want to progress into an Assistant Manager-level product-development role.
Professionals currently working in positions such as Brand Executive, Senior Brand Executive, Product Development Executive, NPD Executive, Packaging Development Executive, or Assistant Brand Manager may find their experience relevant if it matches Qarshi’s stated requirements.
Applicants should make sure their CV clearly demonstrates any involvement in new product launches, brand development, packaging redesign or improvement, product trials, market-facing product initiatives, and coordination with internal departments.
How to Apply
Interested candidates should send their updated CV by email to:
Candidates are instructed to mention the position title in the email subject line. A suitable subject would be:
Application for AM – New Product Development (Packaging Material)
Application Deadline: 08 October 2026
Applicants should submit their applications before the deadline and ensure their CV clearly highlights their BBA/MBA Marketing qualification, FMCG experience, brand-development exposure, and packaging-related work.
Final Summary
The AM – New Product Development (Packaging Material) vacancy at Qarshi Industries in Lahore is designed for professionals who combine marketing and brand-management experience with an understanding of FMCG product and packaging development.
The selected candidate will track products under development, coordinate NPD activities between departments, prepare weekly development updates, contribute to packaging improvements, and participate in in-house product taste trials.
For candidates with a BBA or MBA in Marketing and around three years of relevant FMCG experience, particularly in brand development, brand management, and packaging improvement, this position provides an opportunity to contribute to Qarshi’s ongoing product-development initiatives and its longer-term Vision 2040 roadmap.
To apply for this job email your details to career@qarshi.com