Qarshi Industries (Pvt.) Ltd. is inviting applications from talented and experienced FMCG professionals for the position of Channels & Trade – Executive. This opportunity is ideal for candidates who have experience in Channel Sales, Trade Marketing, Distribution Management, and FMCG market execution.

The vacancy is part of Qarshi’s long-term Vision 2040 roadmap, under which the organization is progressing through its Part II (2030) phase with a focus on growth, market leadership, and sustainable success.

Qarshi Industries is looking for candidates who can effectively execute channel and trade marketing activities, coordinate with distributors and retailers, monitor trade schemes, manage merchandising and POSM deployment, and provide useful market intelligence to the Head Office.

Applicants should have a Graduation or Master’s degree in a related field along with 2–3 years of progressive experience in Channel Sales, Trade Marketing, or Distribution Management within the FMCG industry.

The advertisement lists Lahore, Rawalpindi, Multan, Hyderabad, and Karachi among the locations associated with the vacancy.

The last date to apply is 22 August 2026.

About Qarshi Industries (Pvt.) Ltd.

Qarshi Industries (Pvt.) Ltd. is a leading Pakistani FMCG organization known for its focus on herbal and natural medicine, food, and beverage products.

The organization emphasizes quality, innovation, and excellence and is pursuing its long-term Vision 2040 strategy.

The company’s Vision 2040 aims toward global leadership in its field, while its current roadmap phase focuses on continuing growth, market leadership, and sustainable success.

For professionals seeking a career in FMCG, Qarshi provides exposure to an industry where distribution, retail execution, trade marketing, channel management, and consumer demand are critical to business performance.

About the Channels & Trade Executive Role

The Channels & Trade – Executive position focuses on the execution and monitoring of trade marketing activities across the assigned sector.

Channel and trade marketing connects the company’s commercial strategy with the actual marketplace. It involves ensuring that promotional schemes, merchandising activities, visibility initiatives, and channel-specific programs are properly implemented.

The selected candidate will work with distributors, retailers, internal teams, and the Head Office to ensure that channel and trade activities are executed effectively.

This makes the role particularly suitable for professionals who enjoy market-facing work, distributor coordination, retail execution, trade schemes, and FMCG operations.

Key Responsibilities

1. Execute Channel and Trade Marketing Calendar

One of the main responsibilities is to execute the sector’s channel and trade marketing calendar, including schemes, visibility activities, and activations.

Marketing calendars help organize promotional and trade initiatives throughout the year. The Executive will be expected to ensure that approved activities are implemented effectively within the assigned sector.

This may involve coordinating with relevant stakeholders and monitoring whether activities are completed according to the planned schedule.

Important areas include:

• Trade marketing schemes
• Channel activities
• Retail visibility
• Brand activations
• Promotional programs
• Market execution
• Activity tracking

Candidates should be organized and capable of managing multiple activities simultaneously.

2. Track Trade Scheme ROI

The position requires candidates to manage trade scheme ROI tracking.

Return on investment is an important consideration when evaluating promotional and trade activities. Organizations need to understand whether resources allocated to trade schemes are producing the desired commercial results.

The selected professional may therefore be required to monitor scheme performance and provide relevant information to management.

Candidates with experience in trade promotion analysis, sales reporting, commercial analytics, or ROI tracking can highlight this experience in their CV.

Strong analytical and numerical skills can be particularly useful in this area.

3. Conduct In-Market Execution Audits

The Executive will also support in-market execution audits.

These audits help determine whether planned trade marketing activities have actually been implemented in the market according to the required standards.

The candidate may need to visit markets, review execution, identify gaps, document findings, and communicate issues to relevant stakeholders.

Market audits may involve checking:

• Promotional scheme implementation
• Product visibility
• POSM placement
• Merchandising standards
• Retail execution
• Channel-specific activities
• Compliance with approved plans

Candidates should have strong observation skills and be comfortable working in the field.

4. Coordinate Merchandising and POSM Deployment

Another important responsibility is to coordinate merchandising and POSM deployment.

POSM, or Point of Sale Materials, can include different promotional and branding materials used to increase product visibility at retail locations.

Effective deployment ensures that the company’s marketing materials reach the right outlets and are positioned appropriately.

The Executive may coordinate with internal teams, distributors, retailers, and field staff to ensure proper implementation.

Relevant skills include:

• Merchandising
• POSM management
• Retail execution
• Channel coordination
• Market visits
• Visibility monitoring
• Reporting

Candidates with previous trade marketing experience should emphasize their involvement in POSM deployment and merchandising activities.

5. Manage Channel-Specific Promotions

The role also involves coordinating channel-specific promotions.

Different sales channels may have different commercial requirements, consumer behaviors, and promotional strategies. Therefore, the candidate needs to understand how trade activities can be adapted to particular channels.

Experience in FMCG distribution and channel sales can be especially valuable because it helps professionals understand the practical challenges of executing promotional programs in different market environments.

6. Coordinate With Distributors and Retailers

The Executive will liaise with distributors and retailers regarding scheme compliance and issue resolution.

This is a major relationship-management component of the role.

The candidate needs to communicate effectively with distributors and retailers, explain requirements, follow up on implementation, and help resolve issues that arise during market execution.

Strong interpersonal and negotiation skills can therefore be highly valuable.

Relevant responsibilities may include:

• Distributor coordination
• Retailer communication
• Scheme compliance
• Issue resolution
• Market feedback
• Trade activity follow-up
• Relationship management

Candidates who have previously worked directly with distributor networks should highlight this experience.

7. Provide Market Intelligence to Head Office

The role requires the candidate to feed sector market intelligence and competitor activity back to Head Office.

Market intelligence can help management understand what is happening in the marketplace and make informed business decisions.

The Executive may be expected to monitor:

• Competitor activities
• Pricing changes
• Promotional campaigns
• Product launches
• Retail trends
• Competitor visibility
• Market opportunities
• Distribution developments

Accurate and timely market reporting can help the organization respond more effectively to changes in the competitive environment.

Educational Qualification

Candidates applying for this vacancy should have:

Graduation or Master’s degree in a related field.

Relevant educational backgrounds may include Business Administration, Marketing, Sales, Management, Supply Chain, or other related disciplines.

Applicants should clearly mention their degree, specialization, university, and graduation details in their CV.

A Master’s qualification can also be highlighted where applicable.

Experience Requirement

Qarshi Industries requires:

2–3 years of progressive experience in:

• Channel Sales
• Trade Marketing
• Distribution Management
• FMCG industry

Candidates should ideally have practical experience working with distributors, retailers, sales channels, promotional schemes, or trade marketing programs.

Professionals should tailor their CV according to these requirements rather than simply listing general sales experience.

Skills That Can Strengthen Your Application

Candidates can improve their profile by highlighting skills directly related to the role.

These may include:

• Trade marketing
• Channel management
• Distribution management
• FMCG sales
• Merchandising
• POSM deployment
• Trade scheme management
• ROI tracking
• Market audits
• Distributor management
• Retailer coordination
• Competitor analysis
• Market intelligence
• Communication
• Negotiation
• Problem-solving
• Microsoft Excel
• Reporting and analysis

Candidates should only mention skills they genuinely possess and can explain during an interview.

Who Should Apply?

This position may be suitable for professionals who:

• Have a Graduation or Master’s degree in a relevant field.
• Have 2–3 years of progressive FMCG experience.
• Have worked in Channel Sales.
• Have experience in Trade Marketing.
• Understand FMCG distribution systems.
• Have coordinated with distributors and retailers.
• Can execute promotional schemes.
• Understand merchandising and POSM deployment.
• Can conduct or support market execution audits.
• Have strong market observation skills.
• Can provide accurate competitor and market intelligence.
• Are comfortable with field-based responsibilities.

Professionals with a combination of sales and trade marketing experience may find the position particularly relevant.

Why FMCG Trade Marketing Experience Matters

FMCG businesses depend heavily on strong distribution and retail execution. Even an effective marketing campaign may not produce the desired results if products are not available, visible, correctly merchandised, or supported by appropriate trade activities.

Trade marketing professionals help bridge the gap between marketing strategy and market execution.

Experience in this field can therefore provide valuable knowledge of:

• Retail markets
• Distribution networks
• Consumer behavior
• Trade schemes
• Merchandising
• Sales channels
• Competitor activities
• Promotional execution

The Channels & Trade Executive role can help professionals deepen their expertise in these areas.

Job Locations

The advertisement lists the following cities:

• Lahore
• Rawalpindi
• Multan
• Hyderabad
• Karachi

The advertisement also references QIL – Hattar Plant. Candidates should confirm the specific location applicable to their vacancy when communicating with the recruitment team.

How to Apply for Qarshi Industries Jobs

Interested candidates should send their updated CV to:

[email protected]

Applicants have been instructed to mention the position title in the email subject line.

A suitable subject line would be:

Channels & Trade – Executive – Application

Candidates should ensure that their CV clearly reflects their experience in FMCG, Channel Sales, Trade Marketing, Distribution Management, merchandising, and market execution.

Application Deadline

The stated deadline for this vacancy is:

22 August 2026

Eligible candidates should submit their applications before the deadline.

It is advisable to apply early and ensure that your CV is accurate, professional, and tailored to the requirements of the position.

How to Prepare a Strong CV

A focused CV can help recruiters quickly identify your suitability.

Candidates should highlight:

• FMCG experience
• Channel Sales experience
• Trade Marketing responsibilities
• Distribution management
• Trade schemes handled
• ROI tracking
• Market execution audits
• Merchandising
• POSM deployment
• Distributor relationships
• Retailer coordination
• Competitor monitoring
• Market intelligence
• Relevant achievements

Where possible, candidates should describe measurable accomplishments, such as improvements in distribution, successful trade campaigns, increased visibility, improved scheme compliance, or other genuine business results.

Career Growth Potential

A Channels & Trade Executive role can help professionals develop expertise across several areas of the FMCG commercial function.

The experience gained can support future career opportunities in areas such as:

• Trade Marketing Management
• Channel Management
• Distribution Management
• Sales Management
• Category Management
• Commercial Planning
• Brand Management

The exact career progression will depend on individual performance, organizational opportunities, and professional development.

Final Thoughts

The Channels & Trade – Executive vacancy at Qarshi Industries (Pvt.) Ltd. is a strong opportunity for FMCG professionals who have experience in Channel Sales, Trade Marketing, and Distribution Management.

The successful candidate will be responsible for executing channel and trade marketing activities, tracking trade scheme ROI, conducting in-market execution audits, coordinating merchandising and POSM deployment, working with distributors and retailers, and providing market intelligence to Head Office.

Candidates should have a Graduation or Master’s degree in a related field and 2–3 years of progressive experience in the FMCG industry.

The advertised locations include Lahore, Rawalpindi, Multan, Hyderabad, and Karachi, while the advertisement also references the QIL – Hattar Plant.

Interested candidates should send their CV to [email protected], clearly mentioning the position title in the subject line.

The application deadline is 22 August 2026, so eligible candidates should prepare and submit their applications promptly.

Qarshi Industries Channels & Trade Executive – Quick Details

• Company: Qarshi Industries (Pvt.) Ltd.
• Position: Channels & Trade – Executive
• Qualification: Graduation or Master’s degree in a related field
• Experience: 2–3 years
• Industry: FMCG
• Relevant Experience: Channel Sales, Trade Marketing, Distribution Management
• Locations: Lahore, Rawalpindi, Multan, Hyderabad, Karachi
• Other Reference: QIL – Hattar Plant
• Application Email: [email protected]
• Email Subject: Position Title
• Last Date: 22 August 2026
• Key Areas: Trade Schemes, ROI Tracking, Merchandising, POSM, Channel Promotions, Distributor Coordination, Market Intelligence

If your professional background matches the requirements, this is a valuable opportunity to strengthen your FMCG trade marketing and channel management career with Qarshi Industries.