Qarshi Industries (Pvt.) Ltd. is inviting applications from talented and motivated marketing professionals for the position of Executive Marketing. The vacancy is part of Qarshi’s continued growth under its Qarshi Vision 2040 roadmap, as the organization progresses through the 2030 phase of its long-term vision.

This is an exciting opportunity for professionals who want to build their careers in the FMCG industry, particularly in Field Marketing, Trade Marketing, Brand Activation, consumer engagement, and brand visibility.

The company is looking for candidates with a Graduation or Master’s degree in a related field and 2–3 years of progressive experience in Field Marketing, Trade Marketing, or Brand Activation within the FMCG sector.

The position is associated with Qarshi’s operations and the advertisement mentions Lahore, Rawalpindi, Multan, Hyderabad, and Karachi, making this an opportunity for marketing professionals in multiple cities.

Interested candidates should submit their CV with the position title clearly mentioned in the email subject line to [email protected]. The application deadline is 23 August 2026.

About Qarshi Industries (Pvt.) Ltd.

Qarshi Industries (Pvt.) Ltd. is a leading Pakistani FMCG organization with a portfolio focused on herbal and natural medicines, food, and beverages.

The organization emphasizes quality, innovation, and excellence and is pursuing long-term growth through its Vision 2040 roadmap.

The company’s Vision 2040 reflects its ambition for global leadership in its field, while the current phase of its roadmap focuses on continued growth, market leadership, and sustainable success.

For marketing professionals, working in an organization with a diverse FMCG portfolio can provide exposure to different aspects of brand building, market execution, consumer engagement, trade marketing, and field activation.

About the Executive Marketing Position

The Executive Marketing role is primarily focused on supporting marketing execution at the sector level.

Unlike a position that is limited to office-based marketing activities, this role involves significant interaction with the market. The selected professional will help implement brand and marketing plans, coordinate activations, monitor competitors, collect consumer feedback, and maintain brand visibility.

The position is therefore well suited to candidates who enjoy field marketing and market-facing responsibilities.

Professionals in this role need to be comfortable visiting markets, coordinating with different stakeholders, observing competitor activities, gathering information, and ensuring that marketing standards are implemented properly.

Key Responsibilities

1. Support Brand and Marketing Plans

One of the main responsibilities is to support the execution of brand and marketing plans at the sector level.

Marketing strategies need to be translated into practical activities in different markets. The Executive Marketing professional will help ensure that planned initiatives are implemented effectively within the assigned sector.

This requires good coordination, organization, follow-up, and an understanding of market conditions.

Candidates should be able to work according to marketing priorities while responding to local market requirements.

2. Coordinate Local Activations

The role involves coordinating local activations, sampling drives, and consumer engagement activities.

These activities can help brands connect directly with consumers and increase awareness or trial.

The Executive Marketing professional may be involved in coordinating activities, ensuring execution according to plans, and gathering market feedback after activations.

Relevant experience in brand activations, sampling campaigns, consumer events, or field marketing can therefore be highly valuable.

Important skills include:

• Event and activation coordination
• Field execution
• Consumer engagement
• Team coordination
• Planning and follow-up
• Market observation
• Reporting

3. Monitor Competitor Activities

Another important responsibility is to track competitor pricing, product launches, and promotional activities in the market.

FMCG markets are highly competitive, and companies need accurate market information to understand what competitors are doing.

The Executive Marketing professional will contribute by monitoring competitor activity and reporting relevant information to the business.

This may include observing:

• Competitor prices
• New product launches
• Promotional campaigns
• Consumer offers
• Market visibility
• Competitor merchandising
• Activation activities

Candidates should have strong observation and reporting skills and understand the importance of accurate market intelligence.

4. Support Market Research and Consumer Feedback

The position also requires the candidate to support the Business Manager with market research and consumer feedback.

Consumer feedback can provide valuable information about product acceptance, preferences, buying behavior, and market opportunities.

The Executive Marketing professional may assist in collecting market insights and communicating relevant findings to management.

Candidates with experience in consumer research, field surveys, market visits, customer feedback, or FMCG market analysis can highlight this experience in their CV.

Strong communication skills are important because the candidate may need to interact with consumers, retailers, field teams, and other stakeholders.

5. Ensure Brand Visibility and Merchandising Standards

Maintaining strong brand visibility is another key responsibility.

The selected candidate will help ensure that brand visibility and merchandising standards are maintained across the assigned sector.

In FMCG, effective merchandising can influence how consumers notice and interact with products at retail locations.

The role may involve monitoring whether products and branding materials are displayed according to defined standards.

Relevant areas include:

• Retail visibility
• Product placement
• Merchandising standards
• Point-of-sale materials
• Brand execution
• Market visits
• Retailer coordination

Candidates with previous trade marketing or field marketing experience may already have practical knowledge of these activities.

Educational Qualification

Qarshi Industries requires candidates to have:

Graduation or Master’s degree in a related field.

Candidates from disciplines related to Marketing, Business Administration, Management, or other relevant areas may find their academic background suitable.

Applicants should clearly mention their degree, specialization, university, and graduation details in their CV.

Candidates with a Master’s qualification can also highlight their postgraduate education as part of their professional profile.

Experience Requirement

The company requires:

2–3 years of progressive experience in one or more of the following areas:

• Field Marketing
• Trade Marketing
• Brand Activation
• FMCG Marketing

The word “progressive” indicates that Qarshi is looking for candidates who have developed their capabilities and responsibilities over their professional experience rather than simply having general employment history.

Applicants should therefore tailor their CV to show relevant marketing responsibilities and achievements.

Skills That Can Strengthen Your Application

Candidates can make their profiles more competitive by highlighting skills relevant to FMCG field marketing.

These may include:

• Field marketing
• Trade marketing
• Brand activation
• Market research
• Consumer insights
• Competitor analysis
• Merchandising
• Brand visibility
• Event coordination
• Sampling campaign management
• Communication
• Presentation skills
• Reporting
• Microsoft Excel
• Problem-solving
• Team coordination

Strong interpersonal skills are particularly useful because the role involves market visits, consumer engagement, coordination, and communication with multiple stakeholders.

Who Should Apply?

The Executive Marketing position may be suitable for professionals who:

• Hold a Graduation or Master’s degree in a related field.
• Have 2–3 years of relevant FMCG experience.
• Have experience in field marketing.
• Understand trade marketing activities.
• Have worked on brand activation campaigns.
• Are comfortable with market visits.
• Understand FMCG retail and merchandising.
• Can monitor competitors and report market developments.
• Have good communication and coordination skills.
• Can collect and communicate consumer feedback.
• Are interested in developing a long-term FMCG marketing career.

Candidates should carefully compare their experience with the stated requirements before applying.

Why FMCG Marketing Experience Matters

FMCG marketing is highly dynamic because products compete directly for consumer attention across a large number of retail outlets and channels.

Professionals working in this environment develop practical experience in consumer behavior, retail execution, promotional activities, merchandising, competitor monitoring, and brand visibility.

The Executive Marketing position provides exposure to these areas and can help professionals develop a broader understanding of how marketing plans are executed at the market level.

For candidates who want to progress toward roles in Trade Marketing, Brand Management, Category Management, or Marketing Management, field experience can provide valuable practical knowledge.

Job Locations

The advertisement lists the following locations:

• Lahore
• Rawalpindi
• Multan
• Hyderabad
• Karachi

The advertisement also references the QIL – Hattar Plant, while the listed locations indicate the broader locations associated with the vacancy.

Candidates should review the specific location applicable to the position when communicating with the recruitment team.

How to Apply for Qarshi Industries Jobs

Interested candidates should prepare an updated CV and send it to:

[email protected]

The company has specifically instructed candidates to mention the position title in the subject line.

Applicants should use a clear subject such as:

Executive Marketing – Application

Following this instruction can help the recruitment team quickly identify the position for which the candidate is applying.

Candidates should ensure that their CV clearly highlights their FMCG experience, field marketing background, trade marketing exposure, brand activation experience, and relevant educational qualifications.

Application Deadline

The last date mentioned in the advertisement is:

23 August 2026

Eligible candidates should submit their applications before the deadline.

It is advisable not to wait until the final day. Prepare your CV early, check that your contact information is correct, and ensure that your email subject clearly identifies the position.

How to Make Your CV More Effective

Candidates should avoid sending a generic marketing CV.

Instead, focus on experience that directly matches the job description.

Your CV should highlight:

• FMCG marketing experience
• Field marketing activities
• Trade marketing responsibilities
• Brand activation campaigns
• Sampling drives
• Consumer engagement
• Competitor monitoring
• Market research
• Consumer feedback
• Merchandising
• Retail visibility
• Marketing reports
• Relevant achievements

If you have contributed to successful activations, improved brand visibility, gathered useful consumer insights, or supported successful trade marketing initiatives, mention these achievements clearly and accurately.

Career Development Opportunities

An Executive Marketing position can help professionals strengthen several important career skills.

Through market-facing responsibilities, candidates can develop expertise in:

• Brand execution
• Trade marketing
• Consumer engagement
• Market intelligence
• Merchandising
• Field activation
• Market research
• Competitor analysis

This experience can provide a useful foundation for future opportunities in areas such as Assistant Brand Manager, Trade Marketing Manager, Brand Manager, Category Management, and broader FMCG marketing roles, depending on performance and future career opportunities.

Final Thoughts

The Executive Marketing vacancy at Qarshi Industries (Pvt.) Ltd. is an exciting opportunity for marketing professionals who want to build their careers in the FMCG sector.

The company is looking for candidates with a Graduation or Master’s degree in a related field and 2–3 years of progressive experience in Field Marketing, Trade Marketing, or Brand Activation within the FMCG industry.

The selected professional will support brand and marketing plans, coordinate local activations and sampling drives, monitor competitors, gather consumer feedback, and maintain brand visibility and merchandising standards across the assigned sector.

The advertised locations include Lahore, Rawalpindi, Multan, Hyderabad, and Karachi. Candidates should send their updated CV to [email protected], clearly mentioning Executive Marketing in the subject line.

The deadline to apply is 23 August 2026.

Qarshi Industries Executive Marketing Jobs – Quick Details

• Company: Qarshi Industries (Pvt.) Ltd.
• Position: Executive Marketing
• Department: Marketing
• Qualification: Graduation or Master’s degree in a related field
• Experience: 2–3 years
• Industry: FMCG
• Preferred Experience Areas: Field Marketing, Trade Marketing, Brand Activation
• Locations: Lahore, Rawalpindi, Multan, Hyderabad, Karachi
• Application Email: [email protected]
• Email Subject: Executive Marketing
• Last Date: 23 August 2026
• Key Responsibilities: Brand Execution, Local Activations, Sampling, Consumer Engagement, Competitor Tracking, Market Research, Merchandising and Brand Visibility

If you have the required FMCG marketing experience and are ready to take the next step in your career, prepare your CV and apply to Qarshi Industries before 23 August 2026.