Senior Brand Executive Brand Executive Punjab Group Lahore

If you are a creative marketing professional with strong writing and digital content skills, this opportunity at the Punjab Group of Colleges (Head Office, Lahore) is a strong fit. The organization is hiring for Senior Brand Executive / Brand Executive, focusing on brand communication, content creation, and digital campaign planning.

This article breaks down the role in detail so you can clearly understand what the job involves and how to apply effectively.

🏢 About Punjab Group

The Punjab Group of Colleges is one of Pakistan’s largest private education networks, operating schools, colleges, and universities across the country. The organization also maintains strong branding and digital presence to engage students, parents, and the public.

Working in their marketing team means handling large-scale brand communication, creative campaigns, and high-visibility digital content.

📌 Job Title

Senior Brand Executive / Brand Executive

📍 Job Location

• Head Office, Lahore, Pakistan

🎯 Key Responsibilities (What You Will Do)

This role is focused on creative branding, content development, and digital campaign execution.

✍️ Content Creation & Copywriting

• Create engaging content for:
  • Social media platforms
  • Marketing campaigns
  • Websites
  • Brand communication materials
• Write:
  • Captions
  • Ad copies
  • Scripts
  • Taglines
  • Content calendars

📱 Digital & Social Media Planning

• Plan and execute content-driven campaigns
• Work across:
  • Social media platforms
  • Digital marketing channels
• Ensure brand consistency in all communications

🤖 AI-Driven Content Optimization

• Use AI tools for:
  • Content ideation
  • Copywriting support
  • Content optimization
• Improve speed and quality of creative output using modern tools

🎨 Coordination with Creative Teams

• Work closely with:
  • Graphic designers
  • Video production teams
  • Digital marketing team
• Ensure all content aligns with brand identity and campaign goals

🎓 Required Qualifications

Applicants must have:

• Education:
  • Bachelor’s degree in:
    • Marketing
    • Mass Communication
    • Media Studies
• Experience:
  • 3 to 4 years of relevant experience in:
    • Content writing
    • Branding
    • Social media marketing
    • Digital campaigns

🧠 Key Skills Required

Candidates should have strong abilities in:

✨ Creative Skills

• Copywriting and storytelling
• Brand communication
• Content planning and strategy

📊 Digital Skills

• Understanding of social media trends
• Awareness of digital marketing platforms
• Ability to create campaign-focused content

🤖 Modern Tools

• AI-assisted writing tools (ChatGPT-style tools, content generators, etc.)
• Content optimization techniques

📁 Portfolio Requirement

• Strongly preferred:
  • Content samples
  • Writing portfolio
  • Campaign work examples

🧩 Ideal Candidate Profile

This role is ideal for professionals who:

• Are creative writers with marketing mindset
• Understand social media branding and trends
• Can turn ideas into engaging campaigns
• Are comfortable working in fast-paced marketing environments
• Enjoy collaborating with design and digital teams
• Are interested in using AI tools for content creation

💼 What the Company Offers

Working at the Punjab Group of Colleges provides:

• Competitive salary and benefits
• Exposure to large-scale education branding
• Creative and collaborative work environment
• Strong learning and career growth opportunities
• Hands-on experience in modern digital marketing

📧 How to Apply

Interested candidates can apply by sending their portfolio to:

📩 [email protected]

📌 Application Tips:

• Attach a strong writing or content portfolio
• Mention subject line: Senior Brand Executive / Brand Executive – Lahore
• Highlight campaign experience and social media work
• Showcase AI tools or digital marketing experience
• [email protected]