If you are looking to build a career in banking, customer relationship management, and deposit mobilization, Soneri Bank has announced exciting career opportunities for the positions of Relationship Manager – Liabilities and Senior Relationship Manager – Liabilities within its CRBG-Sales Department.
The bank is inviting applications from both experienced professionals and fresh graduates who are passionate about sales, customer relationship management, and business development in the banking sector.
This article provides a detailed overview of the job, responsibilities, qualifications, career prospects, and application process to help candidates determine whether this opportunity is the right fit for them.
About Soneri Bank
Soneri Bank is one of Pakistan’s leading commercial banks, offering a wide range of personal, business, and corporate banking solutions. The bank has an extensive branch network across the country and is known for its customer-centric approach and commitment to financial innovation.
Working at Soneri Bank provides professionals with opportunities to develop expertise in banking operations, relationship management, sales, and financial services while working in a professional and growth-oriented environment.
The bank is also an equal opportunity employer, encouraging applications from qualified candidates regardless of background.
Position Overview
Job Titles
- Relationship Manager – Liabilities
- Senior Relationship Manager – Liabilities
Department
CRBG-Sales
Location
📍 Nationwide (Multiple Locations Across Pakistan)
Employment Type
Full-Time
Role Summary
The Relationship Manager will be responsible for expanding the bank’s liability portfolio by strengthening relationships with existing customers while acquiring new deposit customers.
The role requires a strong focus on customer relationship management, deposit growth, cross-selling banking products, and ensuring compliance with banking regulations and internal policies.
This position combines sales, customer service, and portfolio management responsibilities, making it ideal for candidates who enjoy interacting with clients and achieving business targets.
Key Responsibilities
Customer Relationship Management
- Build and maintain strong relationships with existing account holders.
- Ensure customer satisfaction through high-quality service delivery.
- Develop long-term relationships that support customer retention.
Deposit Mobilization
- Grow branch liability portfolios by attracting new deposit customers.
- Increase current deposit balances and improve portfolio productivity.
- Support branch growth objectives through proactive business development efforts.
Business Development
- Source new liability relationships through:
- Market visits
- Business networking
- Referrals
- Prospecting activities
Cross-Selling Opportunities
- Identify customer needs and recommend suitable banking products.
- Promote additional financial services to existing customers.
- Increase product penetration within assigned portfolios.
Portfolio Management
- Monitor the performance of assigned customer portfolios.
- Track inactive and dormant accounts.
- Take proactive measures to reactivate customer relationships.
Collaboration with Branch Management
- Work closely with branch managers and sales teams.
- Support achievement of branch business goals and revenue targets.
- Participate in business planning and customer acquisition strategies.
Regulatory Compliance
- Ensure compliance with:
- KYC (Know Your Customer) requirements
- AML (Anti-Money Laundering) regulations
- Internal control procedures
- State Bank of Pakistan guidelines
- Bank policies and procedures
Educational Requirements
Applicants must possess:
Minimum Qualification
- Graduate degree with at least 14 years of education
- Degree must be from an HEC-recognized institution
Suitable academic backgrounds may include:
- Business Administration
- Banking & Finance
- Commerce
- Economics
- Marketing
- Management Sciences
- Related disciplines
Experience Requirements
Experienced Candidates
- Minimum 1 year of relevant banking, sales, customer relationship, or business development experience
Fresh Graduates
A major advantage of this opportunity is that fresh graduates are also encouraged to apply.
Candidates who demonstrate strong communication skills, confidence, and a customer-focused mindset may be considered even without prior banking experience.
Skills and Competencies Required
Sales & Business Development Skills
- Customer acquisition
- Relationship building
- Deposit mobilization
- Sales target achievement
Communication Skills
- Strong verbal communication
- Presentation abilities
- Customer engagement skills
Professional Skills
- Problem-solving
- Time management
- Negotiation abilities
- Relationship management
Banking Knowledge
- Understanding of banking products and services
- Awareness of KYC and AML requirements
- Knowledge of customer service standards
Why Consider This Opportunity?
Working with Soneri Bank offers several benefits:
| Benefit | Description |
|---|---|
| Nationwide Opportunities | Positions available across Pakistan |
| Career Growth | Strong progression path within retail banking |
| Banking Experience | Exposure to customer relationship management and sales |
| Fresh Graduate Friendly | New graduates are encouraged to apply |
| Professional Development | Opportunity to learn modern banking practices |
| Equal Opportunity Employer | Fair and inclusive hiring practices |
Who Should Apply?
This role is ideal for:
- Fresh graduates seeking entry into the banking industry.
- Banking professionals with liability sales experience.
- Relationship managers looking for career growth.
- Sales professionals interested in financial services.
- Customer service professionals with strong interpersonal skills.
Career Growth Opportunities
Successful candidates may progress into roles such as:
- Senior Relationship Manager
- Branch Sales Manager
- Branch Manager
- Area Sales Manager
- Regional Sales Manager
- Retail Banking Manager
The role provides valuable experience in customer relationship management, sales, portfolio management, and banking operations.
Application Process
Interested candidates should submit their updated resumes before the deadline.
Send Your Resume To
Important Instruction
Mention the position title (Relationship Manager – Liabilities or Senior Relationship Manager – Liabilities) in the email subject line.
Application Deadline
📅 31 July 2026
Selection Process
- Applications will be reviewed by the recruitment team.
- Shortlisted candidates will be contacted for interviews.
- Candidates may undergo assessments related to sales aptitude, communication skills, and banking knowledge.
To apply for this job email your details to ba625885@gmail.com