Senior Brand Manager-JS Bank-Karachi

Full Time
  • Full Time
  • Karachi

Website JS Bank

At JS Bank, we're driving Pakistan's financial future with a mix of innovation, inclusivity, and award-winning product and services.

Are you a seasoned brand professional with a passion for innovation and creativity? JS Bank is looking for a dynamic and experienced individual to join our team as a Senior Brand Manager. If you have a proven track record in brand management, strategic thinking, and driving brand excellence, this could be the perfect role for you to showcase your talents and make a significant impact in the banking industry.

Position Overview:

As a Senior Brand Manager at JS Bank in Karachi, you will be responsible for leading the development and execution of brand strategies to drive growth, enhance brand equity, and create meaningful connections with our customers. This role offers an exciting opportunity to shape the brand identity of one of Pakistan’s leading banks and play a key role in shaping its future success.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies that align with the company’s objectives and resonate with the target audience.
  • Lead cross-functional teams to execute integrated marketing campaigns, including advertising, digital marketing, and sponsorships, to increase brand awareness and engagement.
  • Monitor market trends, consumer insights, and competitor activities to identify opportunities for differentiation and innovation in brand positioning and messaging.
  • Collaborate with internal stakeholders, including product development, sales, and customer service, to ensure brand consistency and alignment across all touchpoints.
  • Measure and analyze the effectiveness of brand initiatives, using key performance indicators and metrics to optimize strategies and drive continuous improvement.


  • Experience: A minimum of 5 years of relevant experience in brand management or marketing is required for this role, preferably within the banking or financial services industry.
  • Qualification: Candidates must hold a graduate degree from an HEC recognized university, with a focus on marketing, business administration, or a related field.
  • Location: The position is based in Karachi, offering an exciting opportunity to work in Pakistan’s financial capital and be part of a dynamic banking environment.

How to Apply:

If you’re ready to take the lead in shaping the future of our brand and driving meaningful connections with our customers, we invite you to apply online through our website at The deadline for applications is 8th March 2024.

Don’t miss out on the chance to join JS Bank and be part of a team dedicated to delivering excellence in banking and innovation in branding. Apply now and take the next step in your career journey with us!

For more information about JS Bank and our career opportunities, visit

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