Regional Sales Manager – Islamabad

Full Time

Website Haidri Beverages Pvt. Ltd. PepsiCola International Franchise

We are one of the largest beverage company in Pakistan (A Franchise of PepsiCo Inc.) with a successful business history of over 39 years. Our mission is to produce PepsiCo quality beverages, maintain market leadership by growing our sales volumes, strengthen our market share, deliver ROI to all of its stakeholders and fulfill its responsibilities in the community.

Are you passionate about driving sales and leading teams to success in the fast-paced world of FMCG? Haidri Beverages Pvt. Ltd. is thrilled to announce an exciting opportunity for a dynamic individual to join us as a Regional Sales Manager. In this article, we’ll provide insights into the responsibilities, qualifications, and expectations associated with this pivotal role.

Key Responsibilities:

As a Regional Sales Manager at Haidri Beverages, you will play a critical role in driving the company’s growth and market presence. Here are the key responsibilities that come with this position:

  1. Strategic Planning: Develop comprehensive strategic plans to achieve targeted secondary volume, numeric and weighted distribution, and market share objectives.
  2. Team Management: Lead and develop your team of sales professionals, providing guidance, support, and mentorship to foster their growth and effectiveness.
  3. Distributor Relationship Management: Build and strengthen relationships with existing and potential distributors/accounts through regular market visits, while also analyzing competitor activities and devising counter strategies.
  4. Cold Availability Enhancement: Implement plans to enhance cold availability of all SKUs across channels, thereby driving secondary sales growth. Manage assets such as coolers and glass, ensuring optimal productivity.
  5. Route to Market Strategies: Develop and execute effective route-to-market strategies, leveraging best practices to maximize sales penetration and efficiency.
  6. Sales Performance Monitoring: Analyze sales key performance indicators (KPIs) and take proactive measures to address any deviations from targets, ensuring continuous improvement and efficiency in sales force operations.
  7. Profitability Management: Monitor and optimize discounts, variable margins, gross profit, and net sales revenue (NSR) to ensure profitable sales within the region. Additionally, ensure distributor profitability for sustainable business relationships.

Experience Required:

To excel in this role, candidates should possess:

  • 8-10 years of sales experience in the FMCG sector, preferably in the beverages industry.


In addition to relevant experience, the ideal candidate should demonstrate:

  • A Bachelor’s degree in Business Administration, Marketing, or a related field.
  • Proven track record of success in sales leadership roles, with a focus on achieving and exceeding targets.
  • Strong analytical skills and the ability to translate data insights into actionable strategies.
  • Excellent communication, negotiation, and interpersonal skills.
  • A results-driven mindset with a commitment to delivering exceptional performance.

How to Apply:

If you are ready to take on this challenging yet rewarding role and be part of a dynamic team at Haidri Beverages Pvt. Ltd., we invite you to submit your application. Please send your resume and cover letter highlighting your relevant experience and achievements to [HR Email Address] by [Application Deadline].

Join us in shaping the future of beverage sales and distribution, where innovation, collaboration, and excellence drive our success.

About Haidri Beverages Pvt. Ltd.:

Haidri Beverages Pvt. Ltd. is a leading player in the beverage industry, dedicated to delivering high-quality products and exceptional customer experiences. With a commitment to innovation, sustainability, and customer satisfaction, we strive to be the preferred choice for consumers nationwide.

Join our team and embark on a journey of growth, learning, and achievement with Haidri Beverages Pvt. Ltd. Discover your potential and make a meaningful impact in one of Pakistan’s most dynamic industries.

Related Jobs
  • SixB Food Industries (Pvt.) Ltd
    Full Time

    Are you a strategic thinker with a passion for marketing and a knack for driving business growth? SixB Food Industries (Pvt) Ltd. is looking for a dynamic Marketing Manager to join our team in Lahore. If you have a strong background in FMCG
  • AZ Apparel (Pvt.) Limited
    Full Time

    Do you have a passion for colors, fabrics, and processes? Are you an experienced professional in the field of dyeing and processing? AZ Apparel Limited is thrilled to announce an opportunity for dynamic individuals to join our team as De
  • National Logistics Corporation
    Full Time
    Gilgit Baltistan

    Join NLC - National Logistics Corporation! Career Opportunity: Assistant Manager Construction NLC, the premier multimodal logistics and construction organization of Pakistan, is seeking a dynamic corporate professional to join our team on a contrac