Performance Marketing Specialist Fatima Group Lahore. HER Beauty, a leading skincare and cosmetics brand in Pakistan, is looking for a Performance Marketing Specialist. This position is perfect for digital marketing professionals who are passionate about e-commerce, beauty, and data-driven marketing strategies.

This article provides a comprehensive overview of the role, responsibilities, requirements, benefits, and application process, giving job seekers a clear understanding of this exciting opportunity.

⭐ Job Title: Performance Marketing Specialist – HER Beauty

• Company: HER Beauty

• Location: Islamabad / Remote (if applicable)

• Experience Required: 2+ years in digital marketing, preferably in skincare/beauty e-commerce

• Qualification: Degree in Marketing, Business, or related field

• Company Focus: Non-toxic, skin-loving, cruelty-free beauty products

1. About HER Beauty

HER Beauty is a fast-growing, ethical skincare and cosmetics brand that emphasizes non-toxic, cruelty-free, and skin-friendly products.

Key differentiators:

• Products are clean, safe, and suitable for sensitive skin

• Fully cruelty-free, tested ethically

• Strong digital presence across social media, e-commerce, and retail

• Focused on innovation, customer experience, and sustainable growth

Working at HER Beauty offers professionals the opportunity to combine creativity, strategy, and analytics to drive measurable growth in a fast-paced beauty industry.

2. Role Overview – What the Performance Marketing Specialist Does

The Performance Marketing Specialist will manage digital advertising campaigns, optimize paid media, and analyze data to ensure the brand achieves its acquisition, conversion, and revenue goals.

The specialist plays a pivotal role in:

• Executing paid campaigns across Meta, Google Ads, TikTok, and other digital channels

• Optimizing ad performance based on metrics like CTR, ROAS, CAC, CPC, and conversion rates

• Supporting the E-commerce Head in developing strategies for digital acquisition and growth

This role requires a mix of technical digital marketing skills, analytical thinking, and creativity to drive measurable results.

3. Key Responsibilities

The Performance Marketing Specialist will be responsible for several strategic and operational tasks:

📊 3.1 Paid Media Execution & Optimization

• Execute and optimize campaigns across Meta, Google Ads, TikTok, and other relevant platforms

• Monitor key performance metrics, including:

  • CTR (Click Through Rate)

  • ROAS (Return on Ad Spend)

  • CAC (Customer Acquisition Cost)

  • CPC (Cost Per Click)

  • Conversion Rate

• Identify opportunities to improve campaign efficiency and ROI

🎨 3.2 Collaboration with Creative Teams

• Work closely with the creative and content teams to develop ad assets

• Conduct A/B testing to identify high-performing creatives and copy

• Track user behavior to enhance the marketing funnel and optimize conversion paths

📈 3.3 Strategy Support & Competitive Analysis

• Assist the E-commerce Head in developing digital acquisition strategies

• Conduct competitive benchmarking to identify trends and opportunities

• Provide insights and recommendations for growth initiatives

💰 3.4 Budget Management & Reporting

• Manage marketing budgets efficiently, ensuring optimal spending allocation

• Analyze campaign performance and generate actionable reports and dashboards

• Present findings with recommendations to improve future campaign performance

4. Key Requirements

🎓 Educational Background

• Degree in Marketing, Business, Digital Marketing, or related field

💼 Professional Experience

• Minimum 2+ years in digital marketing

• Hands-on experience in e-commerce, skincare, beauty, or FMCG is preferred

🧠 Skills & Competencies

• Strong understanding of paid digital advertising platforms (Meta Ads, Google Ads, TikTok Ads, etc.)

• Ability to analyze metrics and draw actionable insights

• Experience in A/B testing, user behavior analysis, and funnel optimization

• Proficient in data visualization and reporting tools

• Strong communication, collaboration, and problem-solving skills

5. Why This Job Is Attractive – Top 5 Benefits

1. Work with a Fast-Growing Beauty Brand

HER Beauty is expanding its e-commerce and retail presence, providing opportunities to impact the growth trajectory of the brand.

2. Hands-On Digital Marketing Experience

Gain experience running cross-platform campaigns, managing budgets, and analyzing ROI.

3. Opportunity for Creativity

Collaborate with the creative team to design innovative campaigns and marketing assets.

4. Career Advancement

Successful specialists may progress to:

• Senior Performance Marketing Specialist

• Digital Marketing Manager

• E-commerce Marketing Lead

5. Ethical & Sustainable Brand Values

Work for a brand that is non-toxic, cruelty-free, and skin-friendly, aligning your professional goals with personal ethics.

6. Ideal Candidate Profile

The ideal candidate will be:

• Data-driven and analytical, able to optimize campaigns based on performance metrics

• Creative and innovative, contributing to ad design and campaign concepts

• Experienced in e-commerce digital marketing, preferably in beauty or skincare

• Strong communicator, capable of collaborating with internal teams and external stakeholders

• Able to adapt quickly in a fast-paced marketing environment

7. Application Process

Applying is simple and straightforward:

📧 Email Application

• Send your updated CV to the HR email (as provided by HER Beauty)

✔ Important Notes

• Include “Performance Marketing Specialist – HER Beauty” in the subject line

• Attach a detailed CV highlighting digital marketing experience, campaign achievements, and tools used

• Prepare to discuss your campaign metrics, optimization strategies, and growth initiatives during the interview

8. Urdu Section – آسان معلومات

پرفارمنس مارکیٹنگ اسپیشلسٹ – HER بیوٹی

یہ جاب ان افراد کے لیے ہے جو:

• مارکیٹنگ یا بزنس میں ڈگری رکھتے ہوں

• کم از کم 2 سال کا ڈیجیٹل مارکیٹنگ تجربہ رکھتے ہوں

• ای-کامرس، بیوٹی یا سکن کیئر شعبے میں کام کا تجربہ ترجیحی

ذمہ داریاں:

• میٹا، گوگل، ٹک ٹاک اور دیگر پلیٹ فارمز پر ادا شدہ اشتہاری مہمات چلانا اور بہتر بنانا

• A/B ٹیسٹنگ، یوزر بیہیویئر کا تجزیہ اور تخلیقی اشتہارات پر کام

• ای-کامرس ہیڈ کے ساتھ مل کر acquisition strategies تیار کرنا

• بجٹ مینجمنٹ، ROI تجزیہ اور actionable reports تیار کرنا

کمپنی کی اہم خصوصیات:

• Non-toxic

• Skin Loving

• Cruelty Free

9. Final Thoughts

The Performance Marketing Specialist – HER Beauty role is ideal for professionals looking to grow in digital marketing, e-commerce, and beauty brand management.

This position offers the chance to:

• Lead data-driven marketing campaigns

• Optimize performance across multiple digital channels

• Collaborate with creative teams to drive brand visibility and growth

• Work for an ethical, cruelty-free beauty brand

If executed well, this role can open doors to senior digital marketing and e-commerce leadership positions in the beauty industry.

I can also create:
✅ A LinkedIn-ready job announcement
✅ Social media captions for Facebook/Instagram
✅ A tailored resume and cover letter for this Performance Marketing Specialist role

Do you want me to draft these next?