Performance Marketing Expert Engine Lahore

If you specialize in digital advertising and performance marketing, this opportunity at Engine could be a strong career move. The company is currently hiring a Performance Marketing Expert to manage and optimize high-impact digital campaigns across multiple platforms.

About the Company

Engine is a growing organization operating in a competitive market, likely within the retail or consumer sector. The company is focused on data-driven marketing strategies and is looking for professionals who can deliver measurable results through digital channels.

Role Overview

The Performance Marketing Expert is responsible for planning, executing, and optimizing paid marketing campaigns. This role is highly data-driven and focuses on improving ROI, conversions, and overall campaign performance.

You will work closely with creative, content, and social media teams to ensure campaigns are not only well-targeted but also visually and strategically effective.

Job Location

• 11/11 Al-Qasim Industrial Estate, Gajjumata, Lahore

This is an on-site role, so candidates must be able to work from the office.

Key Responsibilities Explained

1. Campaign Management Across Platforms
You will manage paid campaigns on platforms such as:

• Google Ads
• Facebook Ads Manager / Instagram Ads
• LinkedIn Ads
• YouTube and other PPC platforms

2. Performance Optimization
Your main goal will be to improve:

• ROI (Return on Investment)
• Conversions
• Cost efficiency

This involves continuous monitoring and adjustments.

3. Data Analysis & Reporting
You’ll track key metrics such as:

• CPC (Cost Per Click)
• CTR (Click-Through Rate)
• CPA (Cost Per Acquisition)
• ROAS (Return on Ad Spend)

Regular reports will help guide business decisions.

4. Keyword & Audience Research
You will conduct detailed research to identify:

• High-performing keywords
• Target audiences
• Competitor strategies

5. Collaboration with Teams
Work with content, design, and social media teams to:

• Create effective ad creatives
• Improve landing pages
• Enhance overall campaign performance

6. A/B Testing & CRO
Implement testing strategies to find what works best and improve conversion rates over time.

7. Budget Management
Manage advertising budgets efficiently to achieve KPIs without overspending.

8. Stay Updated with Trends
Keep up with the latest tools, algorithms, and best practices in digital marketing.

Required Qualifications & Experience

• Bachelor’s degree in Digital Marketing or a related field
• 2–5 years of relevant experience
• Experience in the retail industry is preferred

Technical Skills Required

• Paid advertising campaign management (Google, Meta, LinkedIn, TikTok Ads)
• Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
• Data analysis and reporting
• Keyword research and competitor analysis
• Email marketing optimization

Soft Skills & Personal Traits

• Strong communication and interpersonal skills
• High attention to detail and accuracy
• Honest, trustworthy, and ethical work approach
• Ability to handle multiple campaigns simultaneously

Salary Expectations (Market Insight)

Although not mentioned, based on similar roles in Lahore:

• Expected range: PKR 120,000 – 300,000/month

Salary depends on your experience, certifications, and proven campaign results.

Career Growth Opportunities

This role can lead to advanced positions such as:

• Digital Marketing Manager
• Performance Marketing Manager
• Growth Manager
• Head of Digital Marketing

With strong results, you can also explore freelance or international remote opportunities.

Application Deadline

• April 30, 2026

Apply before the deadline to ensure consideration.

How to Apply

Follow these steps:

1. Update your CV highlighting:
   • Campaign results (ROI, conversions, etc.)
   • Platforms you’ve worked on
2. Write a professional email
3. Mention “Performance Marketing Expert” in the subject line
4. Send your application to: [email protected]

Tips for Applicants

• Include real campaign data (e.g., ROAS, CTR improvements) in your CV
• Mention tools you’ve used (Google Analytics, Meta Ads Manager, etc.)
• If possible, add a portfolio or case studies
• Be ready to discuss past campaigns in interviews

Final Thoughts

This role is ideal for professionals who enjoy working with data, optimizing campaigns, and driving measurable business results. If you have hands-on experience with paid ads and want to grow in a results-oriented environment, this opportunity at Engine is worth exploring.