Head of QSR Dawn Foods Lahore

Head of QSR Dawn Foods Lahore. The Quick Service Restaurant (QSR) industry in Pakistan is growing at an incredible pace — and few brands are better positioned to shape its future than Dawn Foods Corp. Ltd., a name known for excellence, quality, and innovation. As the company takes a major strategic step toward launching its own QSR venture, it is now searching for an exceptional leader to join as the Head of QSR (Quick Service Restaurants).

This newly created role is not just another job — it is a rare high-impact leadership opportunity to build, lead, and scale a brand from the ground up. If you are a QSR expert with a passion for brand building, operational excellence, and business innovation, this may be the most exciting move in your career.

This article breaks down everything you need to know: job summary, responsibilities, qualifications, workplace expectations, location details, application method, and why this role is a powerful career opportunity.

🌟 Overview of the Role

The Head of QSR will spearhead the entire Quick Service Restaurant business under the Dawn Foods banner. This is a senior, highly strategic position demanding vast industry knowledge, business acumen, and hands-on experience in developing and scaling restaurant brands.

The role also requires the ability to lead cross-functional teams, manage full P&L ownership, and deliver strong customer experience across all restaurant locations.

In short, you will be the architect and driver of Dawn Foods’ QSR business model.

🏢 About Dawn Foods Corp. Ltd.

Dawn is one of Pakistan’s most respected and longstanding names in food manufacturing, bakery products, and FMCG distribution. Its brands — including Dawn Bread, Dawn Foods, and AB Mauri — are trusted nationwide for consistent quality and innovation.

Now, the company is expanding into the fast-paced QSR space, aiming to leverage its food expertise, production capabilities, and strong supply chain to create a scalable restaurant brand.

Working with Dawn means:

• A stable and reputable company

• Strong industry backing

• Growth-oriented environment

• Opportunity to build something new

• Resources from an established food giant

This is not a job — it’s a chance to shape the future of Dawn’s next major business line.

📌 Key Job Responsibilities

As the Head of QSR, you will be responsible for building the entire QSR ecosystem from strategy to execution. Your duties will include:

1. Develop the Overall QSR Strategy

• Create a long-term vision and business roadmap

• Build a scalable business model

• Oversee menu development in collaboration with culinary teams

• Establish unique brand positioning for competitive differentiation

• Design the full customer experience journey

2. Lead the End-to-End QSR Launch

• Drive concept development

• Prepare rollout strategies

• Develop operational frameworks

• Ensure smooth transition from planning to commercial execution

• Lead market research and feasibility studies

3. Oversee Design, Operations & Supply Chain

• Supervise restaurant architecture and layout planning

• Select kitchen equipment, tools, and tech systems

• Manage vendor relationships and procurement

• Build SOPs for day-to-day restaurant operations

• Ensure compliance with food safety and hygiene regulations

4. Financial Leadership & P&L Ownership

• Prepare and monitor P&L reports

• Build ROI and investment feasibility models

• Implement cost-optimization strategies

• Ensure profitability and commercial sustainability

5. Drive Customer Experience Excellence

• Maintain quality and taste consistency across all outlets

• Implement customer feedback mechanisms

• Build systems for SOP compliance and operational excellence

• Ensure speed, efficiency, hygiene, and service standards

🎓 Required Qualifications

To be eligible for the Head of QSR role, candidates must meet the following requirements:

• 10–15+ years of leadership experience in the QSR industry

• Proven expertise in:

  • Restaurant operations

  • Store development

  • Brand building

  • Menu development

  • Launching or scaling QSR brands

• Bachelor’s or Master’s degree in:

  • Business Administration

  • Hospitality Management

  • Food Sciences

  • Or a related field

• Strong understanding of food safety, compliance, and QSR profitability models

• Excellent leadership, communication, and strategic planning skills

📍 Job Location

DHA Raya, Lahore

This upscale, strategically located zone provides an ideal environment to lead operations, meet vendors, conduct market analysis, and coordinate with corporate teams.

✨ What Makes This Opportunity Unique?

Unlike typical QSR management roles, this position offers:

1. A Blank Canvas for Innovation

You will shape everything — brand identity, menu strategy, operational standards, restaurant design, and customer experience.

2. Executive Leadership & Ownership

This is a department-head role, giving you authority over strategy, execution, and financial performance.

3. Build a New Brand Under a Trusted Giant

Dawn Foods gives you resources, trust, and backing, allowing you to innovate without typical startup limitations.

4. High Growth Potential

Success in this role can lead to:

• C-suite leadership opportunities

• Regional expansion management

• Strategic leadership roles in new Dawn business ventures

💼 Ideal Candidate Profile

The perfect candidate will be:

• A bold and visionary leader

• A QSR expert with real experience building or scaling brands

• Skilled in operations, financial modeling, and brand strategy

• Passionate about delivering top-quality customer experiences

• Capable of balancing big-picture vision with detail-oriented execution

• Someone who thrives in fast-paced, high-growth environments

📝 How to Apply

To apply for the position:

📧 Send your CV to:
[email protected]

🔖 Use the subject line:
“Head of QSR”

Make sure your CV clearly highlights:

• QSR leadership experience

• Brand-building achievements

• Launch/scale projects you have led

• Operational and financial accomplishments

Providing a strong portfolio or case studies of your past QSR work will significantly increase your chances.

📅 Application Deadline

There is no specific deadline mentioned, but being a senior and competitive role, early applications are strongly advised.

💬 Final Thoughts

This role is a groundbreaking opportunity for professionals in the QSR industry. If you want to be the driving force behind Pakistan’s next major restaurant brand, working with an industry giant like Dawn Foods, this is your moment.

The company is looking for someone who brings creativity, discipline, strategic depth, and operational mastery — and in return, offers the chance to build something extraordinary.