Head / Director of Sales Crumble Islamabad

A senior-level Head / Director of Sales position is available in Gulberg Greens, Islamabad for an experienced commercial professional capable of leading revenue growth, modern trade expansion, B2B sales, and overall sales strategy.

The position offers a monthly base salary ranging from Rs. 500,000 to Rs. 750,000, along with uncapped performance commission and additional employee benefits. This is an onsite leadership role based at the company’s Islamabad headquarters.

Job Details

Position: Head / Director of Sales
Location: Gulberg Greens, Islamabad, Pakistan
Work Type: Onsite
Monthly Base Salary: Rs. 500,000–750,000
Commission: Uncapped performance commission tied to recurring volume
Application Deadline: September 15, 2026

The position carries responsibility for the company’s consolidated revenue target and requires someone who can develop a structured, measurable, and predictable commercial operation.

Role of the Head / Director of Sales

The Head / Director of Sales will be responsible for leading the company’s commercial growth across multiple channels rather than focusing on a single sales function.

A major objective will be to develop a managed and predictable outbound sales pipeline. This means creating a systematic process for finding potential customers, qualifying opportunities, managing negotiations, closing business, and generating recurring revenue.

The successful candidate will also work closely with operations, manufacturing, and supply chain teams so that sales growth remains aligned with the company’s actual production capabilities.

Key Responsibilities

Revenue Ownership and Sales Pipeline

The selected candidate will take ownership of the company’s consolidated revenue target.

The role requires building a well-managed outbound commercial pipeline and establishing clear systems for tracking leads, opportunities, conversion rates, account performance, and expected revenue.

Modern Trade Expansion

An important part of the position involves negotiating national modern trade agreements and securing premium shelf placement across leading retail outlets.

The candidate may therefore need to manage relationships and commercial negotiations involving major retailers, supermarket chains, and other organized retail channels.

Experience with modern trade negotiations, key accounts, retail margins, promotions, merchandising, and shelf placement can be particularly relevant.

B2B, HoReCa and Corporate Sales

The company also wants to increase utilization of its central commissary capacity by expanding high-volume commercial channels.

The Head / Director of Sales will focus on growing:

B2B Sales: Supplying products directly to other businesses.

HoReCa: Developing business with hotels, restaurants, cafés and catering customers.

Corporate Supply: Establishing recurring supply relationships with companies and institutional customers.

The objective is not simply to secure one-time orders but to develop recurring commercial volume.

Commercial Infrastructure and CRM

The successful candidate will be expected to build a resilient and scalable commercial infrastructure.

A strong emphasis has been placed on CRM discipline, meaning customer interactions, opportunities, pipeline stages, forecasts, and account activities should be systematically recorded and managed.

The sales leader may also be responsible for defining sales processes, performance KPIs, reporting structures, account ownership, and pipeline reviews.

Sales and Manufacturing Forecasting

Another important aspect of this position is coordination between commercial acquisition and supply chain capabilities.

The Head / Director of Sales will use sales and pipeline information to support rolling, data-driven manufacturing demand forecasts.

This should help the business anticipate future demand and coordinate production capacity, inventory, procurement, and customer commitments accordingly.

Candidate Profile

The advertisement does not specify a particular degree or minimum number of years of experience. However, because this is a Head / Director-level position, candidates should be able to demonstrate substantial experience in commercial or sales leadership.

Relevant professional backgrounds may include:

• FMCG and consumer products
• Food and beverage
• Modern trade and retail
• B2B sales
• HoReCa sales
• Corporate and institutional sales
• Key account management
• Distribution and channel management

Candidates with experience managing teams, revenue targets, large accounts, national retail relationships, commercial negotiations, CRM systems, and sales forecasting may be particularly relevant to the position.

Skills Likely to Be Important

A successful candidate should be comfortable with sales strategy, revenue forecasting, negotiation, key account management, pipeline management, CRM systems, commercial analytics, and team leadership.

Strong coordination skills are also important because the position connects sales with manufacturing and supply chain operations.

Candidates should ideally be able to demonstrate commercial results with numbers—for example, revenue growth achieved, new accounts acquired, distribution expansion, recurring B2B volume generated, or sales teams successfully managed.

Salary Package

The advertised monthly base salary is:

Rs. 500,000 to Rs. 750,000 per month

In addition to the base salary, the position offers uncapped performance commission tied directly to recurring volume.

As the commission is performance-based, candidates should ask during the recruitment process how targets are calculated, which sales qualify for commission, when commissions are paid, and whether there are any thresholds or other conditions.

Benefits

The company has advertised several additional benefits for the position:

• Uncapped performance commission
• Monthly fuel allowance
• Company car policy
• Medical insurance
• Provident Fund
• EOBI
• Social Security

The complete compensation package therefore includes both fixed salary and performance-related earnings along with employment benefits.

How to Apply

The vacancy states “Apply Now,” but the provided advertisement does not contain an application email address, website link, phone number, or other submission details.

Candidates should check the original job advertisement or the employer’s official recruitment channel for the correct application procedure.

The advertised deadline was September 15, 2026. Since that date has passed, applicants should first confirm whether the employer is still accepting applications.

How to Prepare Your CV for This Role

For a Head / Director-level position, candidates should avoid submitting a generic sales CV. The application should emphasize measurable commercial achievements.

Highlight results such as annual or monthly revenue managed, percentage revenue growth, modern trade accounts acquired, B2B contracts secured, HoReCa business developed, number of salespeople managed, geographical coverage, distribution growth, and improvements in pipeline conversion or forecasting accuracy.

Candidates should also highlight experience working with CRM platforms and coordinating sales forecasts with production, inventory, procurement, or supply chain teams.

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