Brand Manager

Full Time
  • Full Time
  • Karachi

Website Hilal Foods (Pvt) Ltd.

Hilal Foods (Pvt.) Ltd. is one of Pakistan’s leading food manufacturing companies employing a diverse workforce of over 600 employees staying true to our belief of being an equal opportunity provider. We export to more than 20 countries around the world, including USA, Europe and the Middle East. Our success lies in our 65-year legacy of manufacturing high-quality products with an unwavering focus on superior quality products, research and development and continuous improvement.

Join the Winning Team at Hilal Foods

Position: Brand Manager Location: Karachi

Are you ready to take your career to new heights? Hilal Foods is seeking a dynamic and results-driven individual to join our team as a Brand Manager. As the brand custodian, you will play a pivotal role in driving brand success and achieving targeted revenue, profitability, and market share for our assigned brands.

Key Responsibilities:

  • Strategic Leadership: Take ownership of the brand’s Profit & Loss (P&L), driving revenue growth, and ensuring profitability targets are met.
  • Brand Development: Analyze, plan, and strategize brand building activities and sales promotions to maximize brand awareness and market penetration.
  • Annual Planning: Develop and execute comprehensive brand plans aligned with corporate objectives to optimize brand performance.
  • Financial Management: Prepare and report monthly expense budgets in relation to sales forecasts, fostering alignment across commercial stakeholders through the Sales & Operations Planning (S&OP) process.
  • Go-To Market Strategy: Collaborate with commercial stakeholders to create effective go-to-market strategies for both existing and new products.
  • Market Insights: Monitor consumer market insights by reviewing sales volume and market trends to adapt strategies accordingly.
  • Distribution Excellence: Work closely with the sales team to ensure efficient product distribution and impactful merchandising strategies.
  • Budget Adherence: Ensure all expenditures are accurately reported and aligned with the Annual Operating Plan (AOP).


  • Bachelor’s or Master’s degree in Marketing (BBA/MBA) from a reputable institution.


  • A minimum of 5-7 years of relevant experience within the FMCG industry is essential for this role.

Join Us:

At Hilal Foods, we offer a dynamic and growth-oriented environment that fosters innovation and excellence. Be a part of our winning team and contribute to shaping the future of our brands.


If you are ready to take on the challenge and contribute to the success of our renowned brands, please apply by sending your updated CV to with the subject line “Brand Manager“.



Join us and be a driving force in the exciting world of FMCG. We look forward to welcoming you to the Hilal Foods family!

To apply for this job please visit

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