Website Packages Group
If you enjoy organizing events, managing campaigns, and working in a fast-paced marketing environment, the Assistant Manager – Activations role at Packages Converters Limited (part of Packages Group) could be a strong career move.
This is a permanent position based in Lahore, where you’ll report directly to the Head of Marketing and play a key role in executing on-ground marketing campaigns.
About the Role
This position focuses on BTL (Below-the-Line) marketing activations, which means promoting products and brands through direct, on-ground engagement rather than mass media.
You’ll be responsible for planning and executing campaigns such as:
- In-store promotions
- Roadshows
- Brand activations
- Experiential marketing events
It’s a role that blends marketing strategy, operations, and field execution, making it ideal for someone who likes both planning and hands-on work.
Key Responsibilities Explained
Here’s a deeper look at what you’ll be doing:
1. Planning & Executing Activation Campaigns
You’ll design and execute campaigns that directly engage customers. This includes managing everything from concept to execution.
2. Vendor & Agency Coordination
You’ll work with:
- Marketing agencies
- Vendors
- Internal teams
Your job is to ensure everything runs smoothly and on time.
3. Brand Visibility & Compliance
You’ll ensure that all activation sites:
- Reflect the brand properly
- Follow branding guidelines
- Maintain consistency across campaigns
4. Budget Management
Handling budgets is a critical part of the role. You’ll:
- Track expenses
- Negotiate with vendors
- Ensure cost efficiency
5. Performance Tracking (ROI)
After each campaign, you’ll evaluate:
- Effectiveness
- Customer engagement
- Return on investment (ROI)
6. Sales Team Collaboration
You’ll coordinate closely with the sales team to ensure activations are aligned with market needs and sales goals.
7. Logistics & Deployment
From branding materials to setup, you’ll manage all logistics required for successful campaign execution.
8. Post-Activation Analysis
After campaigns, you’ll:
- Analyze results
- Identify improvements
- Share insights with management
Skills & Qualities Required
To succeed in this role, you should have:
- Strong organizational and planning skills
- Good communication and coordination abilities
- Ability to manage multiple tasks under pressure
- Basic understanding of marketing campaigns and activations
- Strong negotiation and budgeting skills
- Analytical mindset to evaluate campaign performance
Education & Experience
- Education: Bachelor’s or Master’s degree (preferably in Marketing, Business, or a related field)
- Experience: 1–2 years in marketing, activations, or event management
This makes it suitable for early-career professionals looking to grow in marketing.
Work Environment & Reporting
- Location: Lahore
- Department: Marketing
- Reporting To: Head of Marketing
- Job Type: Permanent
You’ll likely spend time both:
- In the office (planning & reporting)
- In the field (executing campaigns)
Why This Job is a Good Opportunity
- Work with a well-established corporate group
- Gain hands-on experience in brand activations and marketing
- Exposure to real-world campaign execution
- Opportunity to grow into roles like:
- Brand Manager
- Marketing Manager
- Activation Lead
How to Apply
Follow these steps to apply:
- Visit the official website:
www.packages.com.pk - Go to the careers section and find the relevant job posting
- Submit your application before the deadline:
24th April 2026 - Prepare:
- Updated CV
- Highlight any experience in marketing, events, or activations
- Mention achievements (campaigns, events, or projects you’ve worked on)
Final Thoughts
The Assistant Manager – Activations role is ideal if you enjoy dynamic, on-ground marketing work and want to build a career in brand management. It offers a mix of creativity, coordination, and analytical thinking.
To apply for this job please visit lnkd.in.