Assistant Category Planning Manager Ismail Industries Limited Karachi

Ismail Industries Limited has announced a new career opportunity for the position of Assistant Category Planning Manager in Karachi, Pakistan. The company is inviting applications from qualified and experienced professionals with backgrounds in FMCG marketing, category management, brand management, or trade marketing.

Candidates must possess a bachelor’s degree in Business Administration, Marketing, or a related field, while an MBA qualification will be preferred. Applicants should also have 3 to 5 years of relevant professional experience in the Fast-Moving Consumer Goods (FMCG) industry.

Interested candidates can apply by sending their updated CVs to [email protected].

Ismail Industries Limited Jobs 2026 – Overview

About Ismail Industries Limited

Ismail Industries Limited is a well-established Pakistani FMCG company known for its presence in the food and confectionery industry.

The company operates several recognized consumer brands, including Candyland, Bisconni, and SnackCity, offering a variety of confectionery, biscuits, snacks, and other packaged food products.

Operating in the competitive FMCG sector requires effective marketing strategies, consumer understanding, product category development, and coordination between sales and marketing teams.

The Assistant Category Planning Manager position provides an opportunity for professionals to contribute to category planning and business growth within an established FMCG organization.

About the Assistant Category Planning Manager Position

The Assistant Category Planning Manager typically supports the development, execution, and monitoring of category strategies to improve product performance, market competitiveness, and business growth.

In the FMCG industry, category planning involves understanding consumer demand, evaluating product performance, monitoring market trends, and supporting decisions related to product portfolios, promotions, pricing, and distribution.

A professional working in this role may coordinate with marketing, sales, trade marketing, and other departments to ensure category plans align with business objectives.

The position is particularly relevant to candidates with practical experience in FMCG marketing, category management, brand management, or trade marketing.

Important: The recruitment advertisement does not include a detailed list of job responsibilities. The following sections explain typical duties associated with Assistant Category Planning Manager positions in the FMCG industry and should not be treated as confirmed company-specific requirements.

Key Responsibilities of an Assistant Category Planning Manager

1. Category Planning and Strategy Development

• Support the development of product category strategies.
• Analyze category performance and identify growth opportunities.
• Assist in preparing category plans aligned with business objectives.
• Monitor product portfolio performance.
• Coordinate with relevant departments regarding category initiatives.
• Support the implementation of category development activities.

2. Market Research and Consumer Analysis

• Monitor consumer preferences and purchasing behavior.
• Analyze market trends affecting product categories.
• Review competitor activities and market positioning.
• Identify potential opportunities for product category growth.
• Support marketing decisions through research and market insights.

3. Product Portfolio Management

• Monitor the performance of products within assigned categories.
• Review sales trends and product-level performance.
• Assist in identifying high-performing and underperforming products.
• Support decisions related to product assortment and portfolio development.
• Coordinate with relevant teams regarding product availability and market requirements.

4. Brand and Marketing Coordination

• Support marketing activities related to assigned product categories.
• Coordinate with brand management teams on promotional initiatives.
• Assist in evaluating the effectiveness of marketing campaigns.
• Monitor category performance following promotional activities.
• Help maintain alignment between category plans and brand strategies.

5. Trade Marketing Support

• Coordinate with trade marketing teams regarding category initiatives.
• Support planning for retail promotions and trade activities.
• Monitor product visibility and promotional performance.
• Assist in evaluating trade marketing effectiveness.
• Support coordination between marketing and sales departments.

6. Sales Performance Analysis

• Analyze category sales data and performance trends.
• Monitor sales growth and category contribution.
• Identify areas where category performance can improve.
• Prepare performance reports for management review.
• Support data-driven planning and decision-making.

7. Cross-Functional Coordination

• Coordinate with sales, marketing, supply chain, and other relevant departments.
• Support communication regarding category plans and business priorities.
• Assist in resolving operational challenges affecting category performance.
• Ensure relevant teams receive updated category information.
• Support the implementation of agreed business initiatives.

These are illustrative responsibilities commonly associated with FMCG category planning positions.

Educational Qualifications

Ismail Industries Limited has specified the following educational requirements.

Minimum Qualification

Candidates must possess a bachelor’s degree in:

• Business Administration.
• Marketing.
• A related field.

Preferred Qualification

MBA – Master of Business Administration

Candidates holding an MBA may have an advantage during the recruitment process because the company has specifically mentioned it as a preferred qualification.

However, an MBA is not stated as a mandatory requirement.

Applicants with a relevant bachelor’s degree and the required professional experience may also apply.

Experience Requirements

The company requires 3 to 5 years of relevant professional experience.

Applicants should have experience in at least one of the following areas:

• FMCG Marketing.
• Category Management.
• Brand Management.
• Trade Marketing.

Candidates with experience in more than one of these functions may be particularly well-positioned to demonstrate an understanding of FMCG category performance and marketing operations.

Applicants should highlight relevant responsibilities and measurable achievements in their CVs.

Required Skills and Competencies

Although the advertisement does not provide a separate technical skills list, the following competencies are commonly useful for Assistant Category Planning Manager positions.

Category Management

Understanding product categories, consumer demand, portfolio performance, and category development strategies.

Market Research and Analysis

Ability to interpret market information, competitor activities, and consumer trends.

Brand Management

Knowledge of brand positioning, marketing campaigns, and product performance.

Trade Marketing

Understanding retail promotions, distribution channels, product visibility, and trade-related marketing activities.

Data Analysis

Ability to evaluate sales reports, market data, and category performance indicators.

Microsoft Excel and PowerPoint

Proficiency in Excel can help with sales analysis and performance reporting, while PowerPoint is useful for presenting category plans and business recommendations.

Communication and Coordination

Strong communication skills are useful for working with marketing, sales, supply chain, and management teams.

Strategic Thinking

Ability to identify opportunities for category growth and support business planning.

Problem-Solving

Capacity to analyze business challenges and recommend practical improvements.

Salary Package and Employee Benefits

The official Ismail Industries Limited recruitment advertisement does not mention a salary range for the Assistant Category Planning Manager position.

Compensation may depend on the selected candidate’s qualifications, relevant experience, and the company’s employment policies.

Applicants should confirm the following details during the recruitment process:

• Monthly salary and compensation structure.
• Performance-based incentives, if applicable.
• Medical and insurance benefits.
• Provident fund or retirement-related benefits.
• Annual and casual leave policies.
• Working hours and weekly holidays.
• Other position-specific allowances.

These benefits are not confirmed in the supplied advertisement.

Job Location

The Assistant Category Planning Manager position is based in Karachi, Sindh, Pakistan.

The advertisement does not provide the exact office address or working schedule.

Applicants should confirm the work location and employment arrangements during the recruitment process.

How to Apply for Ismail Industries Limited Jobs 2026

Interested candidates who meet the eligibility requirements can apply by sending their updated CVs to the official recruitment email address.

Application Email: [email protected]

Step-by-Step Application Process

1. Prepare an updated and professional CV.
2. Mention your bachelor’s degree or MBA qualification.
3. Highlight your 3 to 5 years of relevant FMCG experience.
4. Include your experience in category management, brand management, FMCG marketing, or trade marketing.
5. Mention relevant professional achievements and technical skills.
6. Write a professional application email.
7. Attach your updated CV.
8. Send the application to [email protected].

Suggested Email Subject Line

Application for Assistant Category Planning Manager – Karachi

The advertisement does not specify a mandatory email subject line. Using a clear and relevant subject can help the recruitment team identify your application.

Sample Job Application Email

Subject: Application for Assistant Category Planning Manager – Karachi

Dear Hiring Team,

I am writing to express my interest in the Assistant Category Planning Manager position at Ismail Industries Limited in Karachi.

I hold a relevant academic qualification and have professional experience in the FMCG sector, with exposure to category planning, marketing, brand management, and trade marketing activities.

My experience includes analyzing market trends, monitoring product performance, supporting marketing initiatives, and coordinating with cross-functional teams to achieve business objectives.

I believe my professional background and analytical skills align with the requirements of this position.

Please find my updated CV attached for your review and consideration.

Thank you for your time. I look forward to the opportunity to discuss my application.

Best regards,
[Your Name]
[Contact Number]
[Email Address]

Applicants should customize this email according to their actual qualifications, experience, and professional achievements.

Documents to Prepare for Application

The recruitment advertisement provides an email address for applications but does not specify a detailed document checklist.

Candidates are advised to prepare an updated CV containing:

• Full name and contact information.
• Educational qualifications.
• MBA details, if applicable.
• Relevant FMCG professional experience.
• Previous employers and job titles.
• Category management and marketing responsibilities.
• Technical and analytical skills.
• Key professional achievements.

Additional documents may be requested during later stages of the recruitment process.

Application Deadline

The official Ismail Industries Limited advertisement does not mention a specific application deadline.

Interested candidates are encouraged to apply as soon as possible.

Applicants may contact the recruitment team through the provided email address to confirm whether applications are still being accepted.

Who Should Apply for This Position?

This opportunity is suitable for professionals with 3 to 5 years of experience in the FMCG industry.

Candidates currently working in roles such as Category Executive, Brand Executive, Assistant Brand Manager, Trade Marketing Executive, or similar positions may find this opportunity relevant.

Professionals who have experience analyzing product categories, supporting marketing campaigns, evaluating consumer trends, and coordinating with sales teams should consider applying.

Candidates with an MBA qualification may have an additional advantage, although a relevant bachelor’s degree meets the stated minimum educational requirement.

Frequently Asked Questions (FAQs)

Q1. Which company is hiring an Assistant Category Planning Manager?

Ismail Industries Limited has announced the Assistant Category Planning Manager vacancy.

Q2. Where is the job located?

The position is based in Karachi, Pakistan.

Q3. What qualification is required?

Candidates must have a bachelor’s degree in Business Administration, Marketing, or a related field.

Q4. Is an MBA mandatory?

No. An MBA is preferred but not mandatory according to the advertisement.

Q5. How much experience is required?

Applicants must have 3 to 5 years of relevant professional experience.

Q6. Which professional backgrounds are eligible?

The advertisement mentions FMCG marketing, category management, brand management, and trade marketing.

Q7. What is the salary package?

The salary is not disclosed in the official advertisement.

Q8. How can candidates apply?

Interested applicants can email their updated CVs to [email protected].

Q9. What is the last date to apply?

The advertisement does not specify an application deadline.

Q10. What does an Assistant Category Planning Manager do?

The role generally involves supporting category strategies, analyzing product performance, monitoring market trends, coordinating marketing initiatives, and contributing to business growth.

[email protected]