Website Qarshi Industries (Pvt.) Ltd.
Qarshi Industries (Pvt.) Ltd. is seeking an experienced marketing professional for the position of AGM Marketing in Lahore, Pakistan. This is a senior-level marketing opportunity for candidates with extensive experience in FMCG, food, pharmaceutical, or natural medicine industries.
The position is part of Qarshi Organization’s continued expansion under its Vision 2040 roadmap. The company is currently progressing through Part II, leading toward 2030, with a focus on growth, market leadership, innovation, and sustainable business development.
About Qarshi Industries
Qarshi Industries (Pvt.) Ltd. is a well-established Pakistani FMCG company operating across herbal and natural medicine, food, and beverage categories. The organization focuses on quality, innovation, product development, and expanding its presence across consumer markets.
The AGM Marketing position will play an important role in supporting these objectives by managing marketing operations, strengthening brands, identifying market opportunities, and helping launch new products.
Position Details
Position: AGM Marketing
Company: Qarshi Industries (Pvt.) Ltd.
Location: Lahore, Pakistan
Department: Marketing
Experience Required: Minimum 10–12 years
Qualification: MBA/BBA, preferably in Sales & Marketing
Application Deadline: September 25, 2026
Application Email: [email protected]
What Will the AGM Marketing Do?
The AGM Marketing will be responsible for managing day-to-day marketing activities and ensuring that marketing plans are executed in line with the company’s broader business objectives.
A major part of the role involves brand management and market positioning. The selected professional will work across multiple product categories and help ensure that brands are positioned effectively for their intended customers.
The role also requires close collaboration with the Sales team. The AGM Marketing will help develop trade marketing activities, promotional campaigns, and other initiatives aimed at improving sales, profitability, and market share.
Market Research and Consumer Insights
Candidates should be comfortable working with market and consumer data. Responsibilities include conducting market analysis, studying consumer preferences, monitoring competitors, and benchmarking Qarshi’s products and marketing activities against competing brands.
These insights will be used to identify potential growth opportunities and guide marketing and product decisions.
Digital Marketing, Media and PR
The position also covers modern brand communication channels. The AGM Marketing will oversee or contribute to:
- Digital marketing initiatives
- Media planning
- Public relations
- Brand communication
- Promotional campaigns
- Corporate and brand standards
The objective is to maintain a strong and consistent brand presence across different consumer touchpoints.
New Product Development and Launches
Product innovation is another important component of the position. The selected candidate will help identify changing market trends and customer preferences and use these insights to support new product development and product launches.
This means the role is broader than advertising alone. It combines brand strategy, consumer understanding, commercial coordination, innovation, and execution.
Marketing Budget and ROI
The AGM Marketing will also be responsible for managing marketing budgets. Candidates should therefore have experience allocating marketing expenditure, monitoring campaign performance, and assessing whether activities are producing an appropriate return on investment.
Strong commercial understanding will be particularly valuable because marketing initiatives are expected to contribute to both market share and profitability.
Qualification Requirements
Applicants should hold an MBA or BBA from a recognized university, preferably with specialization or academic focus in Sales and Marketing.
Candidates should also have at least 10–12 years of operational and management-level marketing experience.
Relevant industry experience is particularly important. Qarshi is looking for professionals who have worked within areas such as:
FMCG, food and beverages, pharmaceuticals, or natural medicine.
Skills Relevant to the Position
Based on the responsibilities, suitable applicants should be able to demonstrate strong experience in brand management, marketing operations, trade marketing, consumer and competitor analysis, product launches, digital marketing, media planning, PR, budget management, and cross-functional coordination.
Because this is an AGM-level role, candidates should also be comfortable managing multiple marketing activities simultaneously, coordinating with senior stakeholders and Sales teams, and translating broader business objectives into executable marketing plans.
Who Should Consider Applying?
This opportunity is particularly relevant for experienced marketing professionals who have progressed into managerial or senior managerial responsibilities and have substantial exposure to consumer-focused industries.
Professionals currently working in roles involving brand management, category marketing, trade marketing, product marketing, marketing management, or integrated marketing may find their experience relevant, provided they meet Qarshi’s qualification and 10–12 years of experience requirements.
When preparing a CV, applicants should highlight measurable achievements such as successful product launches, growth in market share, brand development, campaign ROI, sales growth generated through marketing activities, digital campaign performance, trade marketing initiatives, and marketing budgets managed.
http://www.qarshi.com
To apply for this job please visit www.qarshi.com.