Deputy Manager Channels Qarshi Industries Lahore. Are you passionate about sales, distribution strategy, and channel development in the FMCG sector? Do you have the analytical skills and commercial insight to optimize market coverage and drive revenue growth? If yes, then Qarshi Industries (Pvt.) Ltd. has an exciting opportunity for you!

The company is hiring for the position of Assistant Manager / Deputy Manager – Channels at its Lahore office. This role is designed for professionals who can develop and implement effective channel strategies, analyze market data, and collaborate with sales teams and distributors to achieve business objectives.

If you have a BBA/MBA and experience in the FMCG or food industry, this position offers the chance to contribute to Qarshi’s market expansion and sales growth while advancing your professional career.

About Qarshi Industries (Pvt.) Ltd.

Qarshi Industries (Pvt.) Ltd. is a leading Pakistani company with a strong presence in the herbal, food, and FMCG sectors. The organization has earned a reputation for high-quality products, innovative solutions, and strong market presence.

Qarshi Industries is committed to sustainable business growth, market innovation, and consumer satisfaction, making it a great place for professionals to develop their careers in sales, marketing, and channel management.

By joining Qarshi, you become part of a dynamic and performance-driven team where strategic thinking and market execution skills are highly valued.

Position Overview: Assistant Manager / Deputy Manager – Channels

The Assistant Manager / Deputy Manager – Channels will play a critical role in optimizing the company’s sales and distribution network. This position requires a professional who can analyze market data, evaluate channel performance, and develop strategies to maximize reach and revenue.

This role is ideal for individuals who are strategically minded, data-driven, and experienced in FMCG or food sector channel operations. The selected candidate will work closely with sales teams, distributors, and marketing departments to implement and monitor programs that improve market penetration.

Job Location

📍 Lahore, Pakistan

Lahore is one of the country’s largest commercial hubs, offering exposure to highly competitive markets, innovative sales strategies, and professional growth opportunities.

Key Responsibilities

The role of Assistant Manager / Deputy Manager – Channels encompasses a variety of strategic and operational responsibilities.

1. Develop and Implement Channel Strategies

• Formulate channel strategies that maximize sales growth and distribution reach.

• Ensure alignment of channel programs with overall business objectives.

• Adjust strategies based on market trends and performance data.

Effective channel strategies are critical for expanding market share and improving revenue performance.

2. Evaluation of SBPS and TMX Implementation

• Assess the implementation of SBPS and TMX systems.

• Monitor the effectiveness and expansion potential of these systems.

• Recommend adjustments to improve channel efficiency and operational effectiveness.

This ensures that sales and distribution operations run smoothly and deliver measurable results.

3. Channel and Customer Data Management

• Build and maintain a comprehensive database of channels and customers.

• Analyze data to identify market trends, channel performance, and business opportunities.

• Develop key metrics for evaluating new markets and growth potential.

Data-driven decision-making is central to optimizing distribution and targeting profitable markets.

4. Oversee Marketing Programs and Channel Activities

• Implement targeted programs to support sales and channel development.

• Monitor progress and provide recommendations for program adjustments.

• Ensure initiatives achieve desired business outcomes.

5. Competitor Analysis

• Monitor competitor strategies, pricing models, and promotions.

• Analyze the impact of competitor activities on market share.

• Recommend Go-to-Market adjustments to maintain a competitive edge.

Strong competitor analysis enables the company to stay ahead in a competitive FMCG market.

6. Collaboration with Sales Teams and Distributors

• Work closely with sales teams and distributors to achieve channel goals.

• Ensure timely adjustment and verification of claims.

• Support effective communication and coordination across the network.

This collaborative approach ensures strategic objectives are implemented efficiently.

Educational Requirements

To qualify for this role, candidates must possess the following educational qualifications:

• BBA or MBA in Marketing, Business Administration, or a related field.

A strong academic background in business and marketing prepares candidates to handle analytical and strategic responsibilities effectively.

Experience Requirements

Candidates must have relevant professional experience to succeed in this position.

• 4–7 years of experience in channel management, sales, or distribution.

• Experience in the FMCG or food industry is essential.

• Proven ability to implement strategic initiatives and optimize channel performance.

Skills and Competencies

To excel as an Assistant Manager / Deputy Manager – Channels, candidates should possess a combination of technical and interpersonal skills.

1. Analytical Skills

• Ability to analyze channel performance, market trends, and competitor activities.

• Translate data into actionable insights to support strategic decision-making.

2. Planning and Execution Skills

• Strong capability to develop and implement sales and channel strategies.

• Ensure effective execution of marketing programs and channel initiatives.

3. Interpersonal and Communication Skills

• Ability to build relationships with distributors, sales teams, and internal stakeholders.

• Strong communication skills for presenting strategies, recommendations, and reports.

4. Commercial Acumen

• Understand market dynamics, channel economics, and customer behavior.

• Make informed decisions that maximize sales and market penetration.

Why Join Qarshi Industries?

Working at Qarshi Industries offers numerous advantages for professionals in channel management and sales.

1. Strategic Impact

You will contribute directly to sales growth, distribution strategy, and market expansion.

2. Career Development

Gain exposure to strategic sales planning, market analysis, and channel operations, enhancing your professional expertise.

3. Exposure to FMCG Best Practices

Work with a dynamic team in the food and FMCG sector, gaining knowledge of modern sales and distribution strategies.

4. Professional Work Culture

Qarshi Industries promotes a collaborative, innovative, and performance-driven workplace.

Who Should Apply?

This role is ideal for professionals who:

• Have 4–7 years of FMCG or food industry experience.

• Are skilled in channel strategy, sales planning, and market analysis.

• Can work collaboratively with internal and external stakeholders.

• Want to drive business growth through effective channel management.

How to Apply

Interested candidates can send their CVs to the following email:

Email: [email protected]

Application Instructions

• Mention the position title “Assistant Manager / Deputy Manager Channels” in the subject line.

• Highlight your experience in channel management, sales strategy, and FMCG operations.

• Ensure your CV reflects achievements in sales growth, distribution optimization, and market analysis.

Application Deadline

📅 Apply Before: 10 March, 2026

Candidates are encouraged to submit their applications well before the deadline to increase their chances of selection.

Final Thoughts

The Assistant Manager / Deputy Manager Channels role at Qarshi Industries is a fantastic opportunity for professionals who want to shape channel strategy, optimize distribution, and contribute to market growth.

With responsibilities spanning channel development, data analysis, competitor evaluation, and sales team collaboration, this role offers a comprehensive exposure to strategic sales and marketing operations.

If you have 4–7 years of FMCG or food industry experience and a passion for channel management, this position could be your chance to advance your career and make a meaningful impact in a leading organization.

📌 Apply today and become part of Qarshi Industries’ journey toward sustainable growth and market leadership.