Assistant Manager Qarshi Lahore. Are you passionate about innovation, brand development, and creating new products in the FMCG industry? If you have experience in marketing, product development, and brand management, this opportunity could be the perfect next step in your career.

Qarshi Industries (Pvt.) Ltd., one of Pakistan’s most respected companies in the healthcare, food, and natural products sector, is currently hiring for the position of Assistant Manager – New Product Development (Marketing Division) at its Lahore office.

This role offers professionals the opportunity to work in a dynamic marketing environment, contribute to innovative product development, and collaborate with multiple departments to launch new products successfully.

If you are an MBA or BBA graduate with experience in FMCG brand development, this role could help you build a rewarding career in product innovation and marketing strategy.

About Qarshi Industries (Pvt.) Ltd.

Qarshi Industries (Pvt.) Ltd. is a well-known Pakistani company recognized for producing high-quality herbal medicines, health supplements, food products, and natural remedies. The organization has built a strong reputation for combining traditional herbal knowledge with modern scientific research.

With decades of experience in the industry, Qarshi continues to invest in product innovation, research, and quality assurance. The company’s portfolio includes popular health and food products that are trusted by millions of consumers.

Working at Qarshi Industries provides professionals with the chance to contribute to meaningful products that promote health and wellness while developing their expertise in a competitive FMCG environment.

Position Overview: Assistant Manager – New Product Development

The Assistant Manager – New Product Development (NPD) will play an important role within the Marketing Division. This position focuses on coordinating product development activities, managing product records, and supporting the launch of innovative products.

The successful candidate will collaborate with multiple departments including marketing, production, packaging, quality assurance, and research teams to ensure that new products are developed efficiently and meet quality standards.

The role requires a professional who is organized, creative, and capable of managing multiple product development projects simultaneously.

Job Location

Lahore, Pakistan

Lahore is one of the country’s leading business hubs and provides excellent opportunities for professionals working in marketing, FMCG, and product development sectors.

Key Responsibilities of the Role

The Assistant Manager – New Product Development will be responsible for several critical tasks that support the product development process.

Below are the primary responsibilities of this position:

1. Product Development Record Management

• Maintain a comprehensive record of products currently under development.

• Ensure proper documentation of product specifications, ingredients, and packaging.

• Coordinate with different departments to gather necessary information.

Accurate record management helps ensure that product development projects remain organized and efficient.

2. Cross-Department Coordination

A major responsibility of the role is to coordinate with various internal departments.

This includes:

• Marketing

• Research & Development

• Production

• Quality Assurance

• Packaging Teams

The Assistant Manager will ensure that all departments remain aligned during the product development process.

3. Weekly Product Development Status Updates

The candidate will be responsible for providing weekly updates on product development progress.

These updates typically include:

• Status of product development

• Packaging improvements

• Project timelines

• Issues or delays in development

These reports help management track project progress and make informed decisions.

4. Packaging Development and Improvement

Packaging plays a major role in product success, especially in the FMCG sector.

The Assistant Manager will coordinate:

• Development of packaging materials for new products

• Improvements in existing product packaging

• Collaboration with design and production teams

The goal is to ensure packaging meets brand standards, consumer expectations, and regulatory requirements.

5. Conducting In-House Taste Trials

Taste trials are a crucial part of developing food and beverage products.

The selected candidate will:

• Conduct in-house taste trials

• Gather feedback from internal stakeholders

• Coordinate with R&D teams for product adjustments

This process helps ensure that products meet consumer taste preferences before launch.

Required Education and Qualifications

Candidates applying for this role should possess the following educational qualifications:

• BBA or MBA (Marketing) from a recognized university.

Applicants with strong academic backgrounds in marketing, brand management, or business administration will be preferred.

Experience Requirements

To qualify for the position, candidates must have relevant professional experience in the FMCG sector.

Required Experience:

• Minimum 3 years of experience

• Experience in Brand Development and Brand Management

• Background in FMCG industry

Experience in new product development processes will be considered a significant advantage.

Essential Skills and Knowledge

To succeed in this role, candidates must demonstrate a combination of technical knowledge and soft skills.

1. Communication Skills

The candidate must possess excellent communication skills to interact with various teams and departments.

Strong communication ensures smooth collaboration during product development.

2. Presentation Skills

The Assistant Manager should be able to:

• Present product ideas

• Deliver development updates

• Share product insights with senior management

Clear presentations help stakeholders understand product strategies and progress.

3. Brand Development Expertise

Since this role is part of the Marketing Division, experience in brand development and brand management will be extremely valuable.

Candidates should understand:

• Brand positioning

• Consumer behavior

• Marketing strategies

• Product lifecycle management

4. Packaging Design and Improvement

Knowledge of packaging development and improvement is highly beneficial.

This includes understanding:

• Packaging materials

• Product safety

• Branding elements

• Consumer-friendly packaging design

Why Join Qarshi Industries?

Working at Qarshi Industries offers numerous benefits for marketing and product development professionals.

1. Opportunity to Work on Innovative Products

You will be involved in creating new and improved products that reach thousands of consumers.

2. Professional Growth

This position provides valuable experience in:

• FMCG product development

• Brand management

• Cross-functional collaboration

Such experience can significantly enhance your career in marketing and product management.

3. Exposure to Industry Experts

Employees work alongside experienced professionals from marketing, R&D, production, and quality departments.

This exposure helps build industry knowledge and professional expertise.

4. Strong Corporate Culture

Qarshi Industries promotes a professional and collaborative work environment focused on innovation and quality.

Who Should Apply?

This role is ideal for candidates who:

• Have a passion for product innovation

• Possess experience in FMCG brand management

• Enjoy working with cross-functional teams

• Have strong organizational and communication skills

• Want to develop a career in product development and marketing

Professionals looking to build expertise in New Product Development (NPD) should strongly consider this opportunity.

Application Process

Interested candidates are encouraged to submit their applications before the deadline.

Application Email:
[email protected]

Important Instructions

When applying:

• Mention the position title “Assistant Manager – New Product Development” in the subject line.

• Attach your updated CV.

• Highlight your experience in brand development and FMCG marketing.

Application Deadline

📅 Apply Before: 12 March, 2026

Candidates are encouraged to apply early to ensure their applications are reviewed before the deadline.

Tips for Applicants

To increase your chances of getting shortlisted:

• Highlight your experience in brand development and product management.

• Include examples of successful product launches or marketing campaigns.

• Demonstrate your knowledge of FMCG product development processes.

• Showcase your communication and presentation skills.

A well-structured CV and clear description of your achievements can make your application stand out.

Final Thoughts

The Assistant Manager – New Product Development role at Qarshi Industries is an excellent opportunity for marketing professionals who want to work in product innovation and brand development within the FMCG sector.

With responsibilities that include product development coordination, packaging improvement, taste trials, and brand support, this position offers a well-rounded experience for ambitious marketing professionals.

If you have 3 years of experience in FMCG brand management and a strong passion for product innovation, this could be the perfect role for you.

📧 Apply today and become part of a company that values innovation, quality, and professional excellence.