Deputy Brand Manager Ismail Industries Limited Karachi. If you are passionate about brand building, marketing strategy, and consumer products, this exciting opportunity could be the next step in your professional journey. Ismail Industries Limited is currently hiring a Deputy Brand Manager – Bisconni for its Head Office in Karachi.

This role is ideal for professionals with a Master’s degree in Business Administration (Marketing) and 3 years of experience in brand management. The position offers the opportunity to work with one of Pakistan’s well-known food companies and contribute to the growth of a popular brand in the fast-moving consumer goods (FMCG) sector.

Working as a Deputy Brand Manager allows you to participate in strategic marketing decisions, product promotions, and brand development initiatives that influence thousands of consumers across the country.

About Ismail Industries Limited

Ismail Industries Limited is a leading Pakistani food manufacturing company known for producing high-quality confectionery and snack products.

The company owns several popular brands, including Bisconni, which is widely recognized for its delicious biscuits and bakery products.

Key Highlights of Ismail Industries Limited

• One of Pakistan’s leading FMCG companies

• Known for innovation and product quality

• Strong nationwide distribution network

• Popular brands in snacks, confectionery, and biscuits

• Commitment to consumer satisfaction and market leadership

The company continuously invests in marketing innovation, product development, and brand building to maintain its strong position in the competitive FMCG market.

Job Overview

Position

Deputy Brand Manager – Bisconni

Company

Ismail Industries Limited

Brand

Bisconni

Location

📍 Head Office – Karachi

Education Requirement

Master’s Degree in Business Administration (Marketing)

Experience Requirement

Minimum 3 years of brand management experience

The Deputy Brand Manager will support brand strategy, marketing campaigns, product launches, and promotional activities to enhance the brand’s presence in the market.

Why This Job Is a Great Opportunity

The Deputy Brand Manager – Bisconni role offers several benefits for marketing professionals seeking growth in the FMCG industry.

1. Work With a Leading FMCG Brand

You will gain experience working with Bisconni, a popular brand with strong consumer recognition.

2. Strategic Marketing Exposure

This role provides opportunities to participate in:

• Marketing strategy development

• Consumer behavior analysis

• Advertising campaigns

3. Professional Growth

The company encourages employees to grow professionally through:

• Skill development

• Marketing exposure

• Leadership opportunities

4. Dynamic Work Environment

Working at Ismail Industries Limited means being part of a fast-paced marketing environment where innovation and creativity are valued.

Key Responsibilities

The Deputy Brand Manager will support brand management initiatives and ensure effective execution of marketing strategies.

Below are the main responsibilities associated with this role.

1. Assist in Brand Strategy Development

The Deputy Brand Manager will support the creation and execution of brand strategies aimed at strengthening the market position of Bisconni.

Responsibilities include:

• Conducting market research

• Analyzing consumer behavior

• Identifying market trends

• Developing marketing plans

Effective strategies help increase brand awareness and market share.

2. Manage Marketing Campaigns

The role involves planning and executing marketing campaigns across different channels.

Tasks include:

• Coordinating advertising campaigns

• Managing promotional activities

• Monitoring marketing budgets

• Evaluating campaign performance

Successful campaigns help increase consumer engagement and product sales.

3. Conduct Market Research

Understanding consumer preferences is critical for brand success.

The Deputy Brand Manager will:

• Study competitor strategies

• Analyze consumer purchasing behavior

• Identify new market opportunities

This research helps the brand remain competitive in the FMCG market.

4. Coordinate With Advertising Agencies

Brand managers often work with advertising and creative agencies.

Responsibilities include:

• Developing advertising concepts

• Approving marketing materials

• Ensuring brand messaging consistency

Effective collaboration ensures that marketing campaigns align with brand identity and strategy.

5. Monitor Brand Performance

Brand managers must regularly evaluate how the brand is performing in the market.

Tasks include:

• Reviewing sales data

• Analyzing market share

• Tracking marketing campaign effectiveness

These insights help guide future marketing decisions.

6. Support Product Development

Brand managers may also contribute to product innovation.

Responsibilities may include:

• Supporting new product launches

• Reviewing product packaging

• Ensuring brand alignment with product design

Product development helps brands remain relevant and attractive to consumers.

7. Coordinate With Internal Departments

The Deputy Brand Manager will collaborate with several departments including:

• Sales

• Supply chain

• Finance

• Production

Cross-department collaboration ensures smooth marketing execution and product availability.

Qualifications Required

Candidates must meet specific educational requirements to apply for this role.

Education

Applicants should possess:

• Master’s Degree in Business Administration (MBA) – Marketing

A specialization in marketing provides knowledge in areas such as:

• Consumer behavior

• Marketing strategy

• Brand management

• Market research

Required Experience

Candidates should have:

• Minimum 3 years of experience in brand management

Relevant experience may include:

• FMCG marketing

• Brand strategy development

• Advertising campaign management

• Consumer research

Experience in the food or beverage industry can be an advantage.

Essential Skills for Success

To succeed in this role, candidates must possess a combination of marketing expertise and analytical abilities.

Strategic Thinking

Brand managers must be able to develop strategies that support long-term brand growth.

This includes:

• Identifying market opportunities

• Developing innovative marketing ideas

• Creating competitive strategies

Creativity

Marketing professionals must think creatively to develop campaigns that attract consumer attention.

Creative skills help produce:

• Engaging advertisements

• Unique promotional campaigns

• Strong brand storytelling

Analytical Skills

Brand managers must analyze data to evaluate marketing performance.

Key tasks include:

• Studying sales trends

• Measuring campaign results

• Identifying improvement areas

Communication Skills

Strong communication is essential when coordinating with:

• Advertising agencies

• Internal departments

• Senior management

Clear communication ensures successful execution of marketing plans.

Project Management Skills

Marketing campaigns involve multiple tasks and deadlines.

Effective project management ensures:

• Timely campaign execution

• Efficient resource utilization

• Successful product launches

Work Environment

Working at Ismail Industries Limited offers exposure to a professional and dynamic FMCG environment.

Employees benefit from:

• Innovative marketing culture

• Collaborative teamwork

• Opportunities for professional growth

• Exposure to large-scale brand campaigns

The company values employees who demonstrate creativity, analytical thinking, and leadership potential.

Career Growth Opportunities

The Deputy Brand Manager role provides strong career development opportunities.

Possible future positions include:

• Brand Manager

• Senior Brand Manager

• Marketing Manager

• Head of Marketing

• Marketing Director

With experience and successful campaigns, professionals can advance into senior leadership roles in marketing.

How to Apply

Interested candidates should submit their updated resume via email.

Application Email

📧 [email protected]

Application Tips

When applying, candidates should:

• Clearly mention “Deputy Brand Manager – Bisconni” in the email subject line

• Include detailed marketing experience

• Highlight achievements in brand management or marketing campaigns

Job Location

The position is based at the Head Office of Ismail Industries Limited in:

📍 Karachi

Karachi is Pakistan’s largest business hub and home to many leading FMCG and multinational companies.

Final Thoughts

The Deputy Brand Manager – Bisconni role at Ismail Industries Limited is an exciting opportunity for marketing professionals who want to build successful careers in the FMCG industry.

With responsibilities involving brand strategy, marketing campaigns, market research, and product development, this role offers valuable experience in brand management and consumer marketing.

If you have an MBA in Marketing and at least 3 years of brand management experience, this opportunity could be the perfect next step in your professional journey.

Submit your application today and become part of a company where innovation meets impact. 🚀