Senior Brand Manager-Ismail Industries-Karachi

Full Time
  • Full Time
  • Karachi

Website Ismail Industries Limited

Ismail Industries Ltd (IIL) happens to be one of the largest manufacturers in Pakistan, founded in 1989 as a Public Limited Company.

Are you ready to make your mark in the dynamic world of brand management? Do you have the passion and expertise to lead iconic brands to new heights of success? If so, Ismail Industries Limited invites you to join our team as a Senior Brand Manager, focusing on our beloved Candyland brand.

Position Overview: Senior Brand Manager (Candyland)

As a Senior Brand Manager at Ismail Industries Limited, you will be instrumental in shaping the future of our Candyland brand. You will be responsible for developing and executing strategic brand initiatives that drive growth, increase market share, and enhance brand equity. We are seeking individuals with a strong background in brand management, a creative mindset, and a proven track record of success in the consumer goods industry.

Key Responsibilities:

  1. Brand Strategy: Develop comprehensive brand strategies that align with business objectives and resonate with target consumers.
  2. Product Innovation: Drive product innovation and differentiation to meet evolving consumer preferences and market trends.
  3. Marketing Campaigns: Lead the development and execution of integrated marketing campaigns across various channels, including digital, traditional, and experiential.
  4. Brand Positioning: Define and maintain the brand’s positioning, ensuring consistency across all touchpoints and communications.
  5. Market Analysis: Conduct market research and analysis to identify opportunities for growth and inform strategic decision-making.
  6. Cross-functional Collaboration: Collaborate closely with cross-functional teams, including sales, product development, and finance, to ensure alignment and maximize impact.


  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Experience: 5+ years of brand management experience, preferably in the consumer goods industry, with a proven track record of driving brand growth and market share.
  • Strategic Thinking: Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies and initiatives.
  • Creativity: Creative mindset with a passion for innovation and a keen eye for brand aesthetics and storytelling.
  • Leadership: Excellent leadership and team-building skills, with the ability to inspire and motivate cross-functional teams towards common goals.
  • Location: The position is based in Karachi, Pakistan.

How to Apply:

If you are ready to take on this exciting opportunity and contribute to the success of one of Pakistan’s most iconic brands, please submit your resume to .

At Ismail Industries Limited, we are committed to fostering a culture of innovation, excellence, and collaboration. Join us in our mission to delight consumers and drive brand success. Apply now and be a part of our dynamic team!

To apply for this job email your details to

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