Performance Marketing Specialist ZELLBURY Karachi. Are you a data-driven digital marketer who thrives on optimizing campaigns, scaling ROAS, and driving measurable e-commerce growth? Here’s your chance to join one of Pakistan’s fastest-growing fashion retail brands. ZELLBURY is hiring a Performance Marketing Specialist (Meta Ads) for its E-Commerce Department.

If you have 3–5 years of experience running high-budget Facebook and Instagram campaigns and love turning analytics into actionable growth strategies, this opportunity could be your next big breakthrough.

🏢 About Zellbury

Zellbury is a rapidly expanding Pakistani fashion and lifestyle brand known for delivering trendy, affordable apparel nationwide. With a strong retail presence and a growing e-commerce platform, the company has become a competitive player in the fashion industry.

As digital commerce continues to expand, Zellbury is investing heavily in performance marketing, customer acquisition, and data-driven advertising strategies. The Performance Marketing Specialist will play a key role in scaling online revenue and optimizing paid social campaigns.

📌 Position Overview

Job Title: Performance Marketing Specialist (Meta Ads)
Department: E-Commerce
Industry: Fashion Retail / E-Commerce
Experience Required: 3–5 Years
Qualification: Bachelor’s Degree (Marketing, Business, or Computer Science)

This role is focused on planning, executing, optimizing, and scaling paid campaigns across Meta platforms (Facebook & Instagram) to drive revenue growth and maximize return on investment.

🎯 Core Job Responsibilities

The selected candidate will be responsible for managing and optimizing paid social campaigns across Meta platforms.

📊 1. Campaign Planning & Execution

• Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram)

• Develop campaign strategies aligned with:

  • Traffic growth

  • Lead generation

  • Conversion optimization

  • Revenue scaling

• Allocate and manage advertising budgets effectively

📈 2. Performance Optimization & ROI Management

• Monitor key performance metrics:

  • CPC (Cost Per Click)

  • CPA (Cost Per Acquisition)

  • CTR (Click-Through Rate)

  • ROAS (Return on Ad Spend)

• Optimize:

  • Audience targeting

  • Bidding strategies

  • Ad placements

  • Creative formats

• Continuously improve campaign performance for maximum ROI

🧪 3. A/B Testing & Experimentation

• Conduct A/B testing on:

  • Ad creatives

  • Headlines

  • Audience segments

  • CTAs

• Analyze data insights and implement winning variations

• Scale high-performing campaigns

👥 4. Cross-Functional Collaboration

• Work closely with:

  • Creative team (for ad creatives)

  • Content team (for messaging alignment)

  • Product team (for campaign launches)

  • Sales team (for revenue alignment)

• Ensure marketing campaigns align with overall business growth objectives

🔍 5. Tracking & Analytics

• Use Meta Ads Manager for campaign management

• Set up and manage:

  • Meta Pixel tracking

  • Conversion events

  • Custom audiences

  • Lookalike audiences

• Generate detailed performance reports and insights

📚 6. Industry & Platform Updates

• Stay updated on:

  • Meta algorithm changes

  • New ad formats

  • AI-driven targeting updates

  • Competitor campaign strategies

• Implement emerging best practices in performance marketing

🎓 Required Qualifications

To qualify for this role, candidates must have:

• Bachelor’s Degree in:

  • Marketing

  • Business Administration

  • Computer Science

  • Or related discipline

• 3–5 years of proven hands-on experience running Meta Ads campaigns

• Strong understanding of digital performance metrics

💻 Technical Skills Required

Candidates should demonstrate expertise in:

• Meta Ads Manager

• Audience segmentation & targeting

• Meta Pixel & Conversion API setup

• Retargeting campaigns

• Lookalike audience creation

• Budget allocation & scaling strategies

• Data analysis & reporting tools

• Excel or Google Sheets for campaign analysis

Experience in e-commerce marketing is highly preferred.

🌟 Why This Role is a Game-Changing Opportunity

Here are 10 powerful reasons to apply:

1. Work with a fast-growing fashion e-commerce brand

2. Directly impact revenue and business growth

3. Manage high-budget Meta Ads campaigns

4. Opportunity to test creative marketing strategies

5. Collaborate with cross-functional teams

6. Enhance your expertise in advanced performance marketing

7. Build strong portfolio results (ROAS, scaling campaigns)

8. Exposure to data-driven decision making

9. Competitive market compensation

10. Career growth in digital marketing leadership

🧠 Who Should Apply?

This role is ideal for professionals who:

• Are analytical and data-driven

• Have experience scaling paid social campaigns

• Understand customer acquisition funnels

• Can interpret marketing data and convert it into action

• Thrive in fast-paced e-commerce environments

• Have strong communication and collaboration skills

If you are currently working as:

• Digital Marketing Executive

• Paid Media Specialist

• Social Media Performance Manager

• Facebook Ads Specialist

• Growth Marketing Executive

This could be your next career upgrade.

📈 Career Growth Path

Successful candidates may progress toward roles such as:

• Senior Performance Marketing Manager

• Head of Digital Marketing

• Growth Marketing Lead

• E-Commerce Marketing Manager

With the rise of digital retail in Pakistan, performance marketing expertise is one of the most in-demand skills in 2026 and beyond.

💰 Expected Impact on Business

As a Performance Marketing Specialist, you will directly influence:

• Customer acquisition cost (CAC)

• Revenue growth

• Online sales conversion rates

• Brand visibility

• Market share expansion

Your strategic decisions can significantly improve:

• ROAS efficiency

• Campaign scalability

• Funnel optimization

• Customer lifetime value (CLV)

📊 Key Performance Indicators (KPIs)

Your performance will likely be measured by:

• Monthly ROAS targets

• CPA reduction percentage

• Revenue growth through paid channels

• CTR improvement

• Conversion rate optimization

• Budget efficiency

📝 Application Process

Interested candidates can apply via:

🌐 Careers Portal: careers.zellbury.com
🌐 Website: www.zellbury.com

Make sure your application includes:

• Updated CV

• Portfolio of campaigns managed

• Sample performance reports (if available)

• Achieved ROAS benchmarks

• Certifications (Meta Blueprint, Google Ads, etc.)

📌 Application Tips to Increase Your Chances

To stand out:

• Mention exact budgets managed (e.g., PKR 2M/month)

• Highlight measurable results (e.g., “Improved ROAS from 2.5x to 4.2x”)

• Include Pixel & Conversion API implementation experience

• Demonstrate retargeting and scaling strategies

• Showcase successful A/B test outcomes

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🎯 Final Thoughts

The Performance Marketing Specialist (Meta Ads) role at Zellbury is not just about running ads—it’s about driving measurable business growth through data-backed strategies and creative excellence.

If you have the experience, analytical mindset, and passion for performance marketing, this is your opportunity to contribute to a leading fashion e-commerce brand and elevate your digital marketing career.

Apply today and take the next powerful step toward becoming a performance marketing leader.

If you would like, I can also create:

• A custom CV tailored for this Meta Ads role

• A performance-focused cover letter

• A LinkedIn-optimized job version

• Or a short job board summary (300–400 words)

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