Deputy Brand Manager Sana Safinaz Karachi. Are you a creative marketing professional with a passion for fashion, branding, and storytelling? Here is your chance to step into a high-impact brand leadership role with one of Pakistan’s most prestigious fashion houses — Sana Safinaz.

Sana Safinaz is currently hiring a Deputy Brand Manager – Creative for its Head Office in Karachi. If you have a background in Media Studies and hands-on experience in brand management, this is your opportunity to work at the forefront of Pakistan’s luxury fashion industry.

This role is ideal for professionals who thrive in creative strategy, brand positioning, campaign execution, and fashion marketing.

📌 Position Overview

Job Title: Deputy Brand Manager – Creative
Company: Sana Safinaz
Industry: Fashion & Retail
Location: Head Office – Karachi
Qualification Required: Bachelor’s in Media Studies
Experience Required: 3 Years in Brand Management
Application Email: [email protected]
Subject Line (Mandatory): Deputy Brand Manager

🏢 About Sana Safinaz

Sana Safinaz is one of Pakistan’s leading luxury fashion brands, known for:

• Premium lawn and couture collections

• High-end retail presence

• Strong digital marketing campaigns

• Distinctive brand identity

• Innovative fashion storytelling

The brand has built a strong reputation in both local and international markets through strategic branding, creative campaigns, and consistent visual excellence.

Joining Sana Safinaz means becoming part of a brand that values:

• Creativity

• Innovation

• Visual storytelling

• Strategic growth

🎯 Role Summary: Deputy Brand Manager – Creative

The Deputy Brand Manager – Creative plays a pivotal role in shaping and maintaining the brand’s creative direction across multiple platforms.

This role focuses on:

• Brand strategy execution

• Campaign conceptualization

• Creative coordination

• Media planning support

• Visual identity management

You will work closely with marketing, design, digital, and production teams to ensure that every campaign reflects the brand’s luxury positioning and aesthetic standards.

🎓 Educational Requirement

Applicants must have:

• Bachelor’s Degree in Media Studies

A Media Studies background ensures strong knowledge of:

• Advertising principles

• Consumer behavior

• Media strategy

• Content creation

• Brand communication

Candidates with additional certifications in marketing or digital branding will have an added advantage.

💼 Experience Requirement

• Minimum 3 years of experience in Brand Management

Preferred experience includes:

• Fashion or retail industry exposure

• Campaign execution experience

• Product launch coordination

• Social media brand management

• Creative project handling

This role requires both strategic thinking and hands-on execution capability.

🧠 Core Competencies Required

To excel in this role, you must demonstrate the following strengths:

🎨 1. Creative Thinking & Visual Sense

You should possess:

• Strong aesthetic judgment

• Understanding of fashion trends

• Ability to translate ideas into visual narratives

• Attention to detail in design and presentation

Fashion branding requires creativity aligned with market trends.

📊 2. Brand Strategy Understanding

You must understand:

• Brand positioning

• Target audience segmentation

• Market differentiation

• Competitive landscape analysis

Your role is to ensure brand consistency across all communication channels.

📣 3. Campaign Management Skills

Experience in:

• Planning marketing campaigns

• Coordinating photoshoots

• Overseeing digital campaigns

• Managing ATL & BTL activities

You will help drive integrated marketing efforts.

📱 4. Digital Marketing Awareness

Familiarity with:

• Social media marketing

• Influencer collaborations

• Online brand presence

• Digital advertising campaigns

Fashion branding today requires strong digital alignment.

🤝 5. Coordination & Communication Skills

You will collaborate with:

• Creative designers

• Marketing team

• Media agencies

• Production teams

• Retail teams

Strong interpersonal skills are essential.

📈 6. Analytical & Reporting Skills

Brand management also involves:

• Campaign performance tracking

• ROI analysis

• Consumer engagement metrics

• Market trend monitoring

You must combine creativity with data-driven decisions.

📋 Key Responsibilities (Detailed Breakdown)

Below is a comprehensive overview of what the Deputy Brand Manager – Creative will be responsible for:

🖌 1. Assist in Developing Brand Strategies

You will:

• Support the Brand Manager in strategic planning

• Contribute creative input for seasonal campaigns

• Align marketing initiatives with brand identity

• Ensure consistent tone and messaging

📸 2. Oversee Creative Campaign Execution

You will:

• Coordinate photoshoots and visual productions

• Work with stylists and photographers

• Review creative concepts

• Ensure brand consistency in all visuals

Attention to detail is critical in fashion marketing.

📢 3. Manage Marketing Campaigns

Responsibilities include:

• Campaign planning

• Budget coordination support

• Timeline management

• Cross-team coordination

You will ensure smooth execution from concept to launch.

📊 4. Monitor Brand Performance

You will track:

• Sales performance linked to campaigns

• Customer engagement metrics

• Digital reach and impressions

• Consumer feedback

Insights help refine future strategies.

📱 5. Support Digital & Social Media Branding

You will assist in:

• Developing social media content calendars

• Coordinating influencer campaigns

• Reviewing digital creatives

• Maintaining brand voice consistency

Fashion brands thrive on strong digital engagement.

🏬 6. Retail & Visual Alignment

You may collaborate with retail teams to ensure:

• Visual merchandising aligns with campaigns

• In-store branding consistency

• Product displays reflect brand themes

Omnichannel consistency strengthens brand perception.

📍 Location: Head Office – Karachi

This position is based at:

Sana Safinaz Head Office, Karachi

Karachi offers:

• Centralized corporate operations

• Fashion industry exposure

• Creative networking opportunities

• Media & advertising agency access

Candidates must be comfortable working onsite in a dynamic, creative environment.

💰 Compensation & Growth

While compensation details are not specified, candidates can expect:

• Competitive market salary

• Exposure to premium fashion campaigns

• Professional growth opportunities

• Creative portfolio enhancement

• Industry recognition

Working at a luxury brand significantly strengthens your professional profile.

🚀 Why This Role Is a Smart Career Move

Here are 7 powerful reasons to apply:

✔ Work with a Leading Fashion Brand

Enhance your career with a recognized luxury name.

✔ Creative Leadership Exposure

Contribute to high-impact fashion campaigns.

✔ Strong Portfolio Development

Work on large-scale seasonal launches.

✔ Industry Networking

Collaborate with top creative professionals.

✔ Strategic Growth

Transition into senior brand leadership roles.

✔ Digital Marketing Integration

Gain exposure to modern fashion branding trends.

✔ Career Stability & Prestige

Join a brand known for long-term market presence.

👤 Ideal Candidate Profile

You are the perfect fit if you:

• Have strong creative instincts

• Understand fashion branding

• Enjoy campaign execution

• Communicate confidently

• Manage multiple projects efficiently

• Think strategically while executing tactically

• Are passionate about fashion marketing

📝 How to Apply

Follow these steps carefully:

1. Update your CV to highlight:

   • Brand campaigns handled

   • Creative projects managed

   • Marketing KPIs achieved

   • Fashion industry exposure

   • Digital campaign experience

2. Email your updated CV to:
   [email protected]

3. Mandatory Subject Line:
   Deputy Brand Manager

Ensure the subject line is written exactly as mentioned.

💡 Tips to Strengthen Your Application

To stand out:

• Include a portfolio link (if available)

• Quantify campaign results (e.g., increased engagement by 40%)

• Mention fashion or retail experience

• Highlight influencer marketing involvement

• Demonstrate creative leadership examples

Strong measurable results improve your chances.

🔥 Final Thoughts

The Deputy Brand Manager – Creative position at Sana Safinaz is an exciting opportunity for creative professionals ready to elevate their careers in fashion branding.

If you have 3 years of brand management experience and a Media Studies background, this role offers:

• Creative growth

• Industry recognition

• Strategic exposure

• Career advancement

📧 Apply now at: [email protected]
📍 Location: Karachi

Take the next step in your creative brand management journey and become part of one of Pakistan’s most iconic fashion houses.