Deputy Manager E-Com Operations Role at Sana Safinaz 2025

In the dynamic world of Pakistani fashion, few names resonate with the elegance, quality, and innovation of Sana Safinaz. For decades, the brand has been synonymous with luxury pret, couture, and ready-to-wear that captures the modern spirit. But behind the stunning designs and glamorous campaigns lies a complex, fast-paced engine that ensures every outfit reaches its customer perfectly and on time: Deputy Manager E-Commerce Operations.

This engine needs a leader. Sana Safinaz is seeking a meticulous and strategic professional to step into the role of Deputy Manager E-Com Operations. This isn’t just a back-office job; it’s a central, high-impact position that sits at the crossroads of logistics, technology, and customer experience. If you are an operations maestro with a passion for efficiency and a love for fashion, this is your opportunity to shape the digital fulfillment journey of an iconic brand.

This article provides a detailed breakdown of the role, its responsibilities, required qualifications, and the value you would bring to the Sana Safinaz legacy.

Position: Deputy Manager E-Com Operations
Location: Karachi, Pakistan
Application Deadline: September 10, 2025

Understanding the Core of the Role: More Than Just Logistics

The Deputy Manager of E-Com Operations is the orchestrator of the post-click experience. Once a customer makes that exciting purchase online, you are responsible for everything that follows. You will ensure that the promise of the brand is delivered in reality—through swift, accurate, and seamless operational excellence.

Your primary mission is to build and maintain a robust operational framework that can scale with the brand’s ambitious growth plans. This involves a delicate balance of managing people, processes, and technology to optimize the entire order lifecycle, from the warehouse shelf to the customer’s doorstep.

A Deep Dive into Your Key Responsibilities

Your role will be multifaceted and dynamic. Here’s a detailed look at what your day-to-day and strategic objectives will entail:

1. End-to-End Operational Oversight: You will have a holistic view of the daily operations. This includes supervising order fulfillment (picking, packing, shipping), managing logistics partners for both domestic and potentially international shipments, overseeing warehousing functions, and ensuring smooth coordination with physical retail stores for any omnichannel initiatives.

2. Inventory Mastery and Control: In e-commerce, inaccurate inventory is a primary source of customer dissatisfaction. You will be the guardian of stock accuracy. Your duties will include:

   • Implementing rigorous controls for stock movement.

   • Overseeing systematic replenishment to avoid stock-outs of bestsellers.

   • Conducting regular audits and cycle counts.

   • Managing reverse logistics and returns processes efficiently.

3. Process Innovation and Improvement: The status quo is not an option. You will be expected to critically analyze existing workflows to identify and eliminate bottlenecks. This involves:

   • Developing, documenting, and implementing new Standard Operating Procedures (SOPs).

   • Championing process automation initiatives to reduce manual effort and human error.

   • Leveraging technology to enhance visibility and speed across the supply chain.

4. Cross-Functional Collaboration: You will act as the vital link between key departments. This requires exceptional communication skills to coordinate with:

   • The Merchandising team for timely intake of new collections and alignment on inventory levels.

   • The E-Commerce digital team to ensure website stock levels are accurate and to plan logistics for flash sales or major marketing campaigns (like Eid or Black Friday).

   • The Retail team to create a unified brand experience, potentially managing ship-from-store or click-and-collect models.

5. Vendor and Partner Management: You will not be working in a vacuum. Building and maintaining strong relationships with third-party logistics (3PL) providers, packaging vendors, and courier services is crucial. You will negotiate for the best rates, monitor their service quality, and hold them accountable to Sana Safinaz’s high standards.

6. Data-Driven Performance Management: What gets measured, gets managed. You will be tasked with tracking critical Key Performance Indicators (KPIs) such as:

   • Turnaround Time (TAT): The speed from order confirmation to dispatch.

   • Fulfillment Accuracy: The percentage of orders shipped correctly without errors.

   • Cost Efficiency: Measuring and optimizing the cost per shipped unit.

   • You will prepare regular, insightful performance reports for senior management, using data to tell the story of the operations department.

Deputy Manager ,The Ideal Candidate: Do You Have the Right Blend of Skills?

Sana Safinaz is looking for more than just a checklist of qualifications. They are seeking a proactive leader who can thrive in a high-energy environment.

Formal Qualifications & Experience:

• A Bachelor’s degree in Business Administration, Supply Chain Management, Logistics, or a closely related field.

• A proven track record of 3 to 6 years of experience specifically in operations management, preferably within the retail or e-commerce sector. Experience in fashion or fast-moving consumer goods (FMCG) is a significant plus.

Essential Skills and Competencies:

• Operational Expertise: A strong, practical understanding of inventory management principles, order fulfillment cycles, and warehouse management systems (WMS). Familiarity with enterprise resource planning (ERP) software is highly desirable.

• Leadership and People Management: The ability to lead, motivate, and manage a team to achieve collective goals. You should be a natural problem-solver and a decisive figure for your reports.

• Analytical Prowess: You must be comfortable working with data. Advanced Excel skills are often a baseline requirement; the ability to analyze trends, identify inefficiencies through data, and make evidence-based recommendations is key.

• Exceptional Communication: You will be interfacing with multiple teams and external partners. Clear, concise, and professional communication—both written and verbal—is non-negotiable.

• Process-Oriented Mindset: A keen eye for detail and a passion for creating order from chaos. You should be constantly asking, “How can we do this better, faster, and more efficiently?”

For more insights on building a career in supply chain and operations, consider reading this external article: The Ultimate Guide to a Career in Supply Chain Management.

Why Build Your Career at Sana Safinaz?

Joining Sana Safinaz means more than just landing a job. It means becoming part of a legacy.

• Impact at Scale: Your work will directly impact thousands of customers, influencing their perception of and loyalty to a beloved national brand.

• Growth Trajectory: The e-commerce sector in Pakistan is booming. This role places you at the heart of this growth, offering immense opportunities for professional development and career advancement.

• A Culture of Excellence: You will be surrounded by passionate, creative, and driven professionals from whom you can learn and with whom you can collaborate.

How to Apply for the Deputy Manager E-Com Operations Position

If this role aligns with your career aspirations and skill set, we strongly encourage you to apply.

To apply, please follow these instructions carefully:

1. Prepare your updated resume/CV.

2. Draft a compelling email that highlights your relevant experience and why you are interested in this role at Sana Safinaz.

3. Send your application to: [email protected]

4. Use the exact subject line: “DM – E COM OPS”

Applications without this specific subject line may not be routed correctly and could be missed.

Take the next step in your career and help Sana Safinaz deliver not just fashion, but exceptional experiences. Apply today!