Website SANA SAFINAZ
Brand Manager SANA SAFINAZ Karachi. Are you a **strategic brand leader with a creative mindset** looking to make a **positive and high-impact move** in your career? Do you have the vision to shape brand stories, lead creative campaigns, and elevate one of Pakistan’s most iconic fashion brands? If yes, this opportunity at **Sana Safinaz** could be the **career-defining role** you’ve been waiting for.
**Sana Safinaz**, a household name in Pakistan’s fashion and lifestyle industry, is currently seeking an experienced **Brand Manager – Creative** to join its **Head Office in Karachi**. This role is designed for professionals who can blend **creativity with strategy**, manage brand equity, and lead impactful campaigns across multiple platforms.
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## 👗 **About Sana Safinaz – A Fashion Powerhouse**
Founded by **Sana Hashwani and Safinaz Muneer**, Sana Safinaz has become one of Pakistan’s most celebrated fashion and lifestyle brands. Known for its **luxury pret, unstitched collections, prêt-à-porter, and bridal couture**, the brand has built a strong presence both locally and internationally.
Sana Safinaz stands for:
– **Innovation and elegance**
– **Strong storytelling and brand identity**
– **Premium quality and timeless design**
Working at Sana Safinaz means being part of a brand that **sets trends rather than follows them**.
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## 📌 **Job Title**
**Brand Manager – Creative**
📍 **Location:** Head Office, Karachi
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## 🎯 **Role Overview**
The **Brand Manager (Creative)** will play a critical role in shaping and executing the **brand’s creative vision and strategic direction**. This position requires a professional with deep experience in **brand management, creative planning, and campaign execution**, particularly within fashion, media, or lifestyle industries.
The selected candidate will be responsible for ensuring that all brand communications remain **consistent, compelling, and aligned with Sana Safinaz’s premium image**, while driving growth and audience engagement.
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## 🧠 **Key Responsibilities**
As a **Creative Brand Manager** at Sana Safinaz, your responsibilities will include:
### 🎨 **Brand Strategy & Creative Direction**
– Developing and executing **comprehensive brand strategies**
– Translating business objectives into **strong creative narratives**
– Maintaining brand consistency across all touchpoints
### 📢 **Campaign Planning & Execution**
– Leading **360-degree marketing and branding campaigns**
– Overseeing creative development for **print, digital, social media, outdoor, and in-store branding**
– Collaborating with creative agencies, designers, photographers, and stylists
### 📊 **Brand Performance & Market Insights**
– Monitoring brand health, campaign performance, and customer perception
– Conducting market and competitor analysis to identify trends
– Using insights to refine branding strategies and creative executions
### 🤝 **Cross-Functional Collaboration**
– Working closely with **design, marketing, retail, PR, and digital teams**
– Ensuring alignment between creative vision and commercial goals
– Coordinating launches of seasonal collections and special campaigns
### 🧭 **Leadership & Brand Governance**
– Guiding internal teams and external partners on brand guidelines
– Ensuring high-quality execution and timely delivery of projects
– Acting as a brand custodian to protect and enhance brand equity
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## 🎓 **Qualification Requirements**
– **Bachelor’s degree in Media Studies**
This educational background supports strong foundations in **communication, media planning, storytelling, and brand messaging**.
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## 🧾 **Experience Requirements**
– **Minimum 6 years of experience in Brand Management**
– Proven background in **creative brand roles**, preferably in fashion, lifestyle, retail, or luxury sectors
– Experience managing **large-scale campaigns and brand initiatives**
– Strong portfolio demonstrating **creative leadership and strategic thinking**
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## 🛠️ **Key Skills & Competencies**
To excel in this role, candidates should demonstrate:
– ✅ Strong **creative vision and brand storytelling skills**
– ✅ Strategic thinking with commercial awareness
– ✅ Excellent communication and presentation skills
– ✅ Experience managing **creative teams and agencies**
– ✅ Ability to handle multiple projects in a fast-paced environment
– ✅ Deep understanding of **fashion, media, and consumer trends**
– ✅ Leadership mindset with attention to detail
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## 🌟 **Why Join Sana Safinaz?**
Joining Sana Safinaz is more than just a job—it’s an opportunity to shape the identity of an **iconic fashion brand**.
### ✔️ **Prestige & Brand Power**
Work with one of Pakistan’s most influential and respected fashion houses.
### ✔️ **Creative Freedom**
Lead bold, innovative campaigns that define fashion narratives.
### ✔️ **Career Growth**
Grow into senior leadership roles within branding and marketing.
### ✔️ **Dynamic Work Environment**
Collaborate with top designers, creatives, and industry experts.
### ✔️ **National & International Exposure**
Gain visibility across local and global fashion platforms.
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## 📈 **Career Growth & Future Prospects**
The **Brand Manager – Creative** role is a senior-level position that opens doors to future opportunities such as:
– **Head of Brand / Brand Director**
– **Marketing Director**
– **Creative Strategy Lead**
– **Regional or Global Brand Roles**
Sana Safinaz values long-term growth and invests in **leadership development** for high-performing professionals.
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## 📍 **Job Location**
📌 **Head Office – Karachi**
Karachi offers a vibrant creative ecosystem, making it an ideal city for **brand leadership, fashion innovation, and media engagement**.
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## 📝 **How to Apply – Step-by-Step**
Interested and qualified candidates are encouraged to apply by following the steps below:
📧 **Email your updated CV to:**
**[email protected]**
📝 **Subject Line:**
**Brand Manager**
### 📌 Application Tips:
– Highlight your **6+ years of brand management experience**
– Include examples of **major campaigns or brand launches**
– Showcase leadership and creative achievements
– Ensure your CV reflects **strategic and creative expertise**
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## 🔍 **Who Should Apply?**
This role is ideal for:
– Experienced **Brand Managers** seeking a senior creative role
– Professionals from **fashion, retail, media, or lifestyle industries**
– Creative leaders passionate about **branding and storytelling**
– Candidates ready to take ownership of a **premium brand identity**
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## 📢 **Final Thoughts**
If you have the experience, creativity, and strategic mindset to lead branding for a **fashion-forward powerhouse**, then this opportunity at **Sana Safinaz** is a **positive and exciting career leap**.
Step into a role where your ideas shape trends, campaigns inspire audiences, and your leadership leaves a lasting impact.
📨 **Apply today and become part of the Sana Safinaz legacy.**
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### 🔹 **اردو میں مختصر معلومات**
سانا صفیناز پاکستان کا ایک معروف فیشن برانڈ ہے جو
**برانڈ مینیجر (کری ایٹو)** کے لیے تجربہ کار امیدواروں کی تلاش میں ہے۔
اگر آپ کے پاس **برانڈ مینجمنٹ میں 6 سال کا تجربہ** اور تخلیقی صلاحیت موجود ہے تو یہ آپ کے لیے بہترین موقع ہے۔
📧 اپنی CV اس ای میل پر بھیجیں: **[email protected]**
📌 سبجیکٹ لائن: **Brand Manager**
To apply for this job email your details to careers@sanasafinaz.com
