If you are an experienced sales and key account management professional looking for an opportunity in the beverage and FMCG industry, Pepsi Northern Bottling Company (Pvt) Ltd. is offering an exciting career opportunity for you. The company is hiring an Assistant Manager Key Accounts for its operations in Peshawar.

This position is designed for professionals who have strong experience in key account development, sales growth, customer relationship management, negotiations, merchandising, receivables, and business analytics. Candidates with a Master’s degree in Business Administration, preferably with a specialization in Marketing, and at least 5 years of relevant experience are encouraged to apply.

The role provides an opportunity to work with major commercial channels, including HoReCa, IMTs, LMTs, and other high-volume customers, while contributing directly to outlet expansion and volume growth.

Pepsi Northern Bottling Company Assistant Manager Key Accounts Jobs 2026

Pepsi Northern Bottling Company is seeking a commercially focused professional who can develop strategic customer relationships and increase business across important sales channels.

The Assistant Manager Key Accounts will be responsible for managing existing key accounts, acquiring new high-volume customers, achieving sales and outlet targets, negotiating with customers, resolving service issues, monitoring market opportunities, and ensuring effective deployment of company assets.

Job Overview

Understanding the Assistant Manager Key Accounts Role

The Assistant Manager Key Accounts position is a business development and customer management role focused on high-volume and strategically important customers.

The successful candidate will manage relationships with customers across channels such as:

• HoReCa – Hotels, Restaurants and Cafés
• IMTs – Independent Modern Trade
• LMTs – Large Modern Trade
• Other high-volume sales channels

The candidate will need to understand customer requirements, negotiate commercial arrangements, ensure product availability, identify growth opportunities, and maintain strong relationships.

This makes the role particularly suitable for someone who enjoys combining sales strategy, customer interaction, negotiation, market visits, and data-driven decision-making.

Key Responsibilities

1. Develop and Grow Key Accounts

The Assistant Manager will be responsible for developing and expanding key accounts across HoReCa, IMTs, LMTs, and other high-volume channels.

The objective will be to increase business with existing customers while identifying opportunities to expand the company’s product presence.

This requires the candidate to understand individual customer needs and develop strategies that support both customer satisfaction and company sales objectives.

2. Acquire New High-Volume Customers

The role will also involve identifying and converting new high-volume and prestigious accounts.

The candidate will need to search for potential customers, develop relationships, present business opportunities, negotiate where appropriate, and work toward converting prospects into active accounts.

Strong business development and sales skills will therefore be valuable.

Potential opportunities may exist among large restaurants, hotels, retail organizations, and other businesses with significant beverage consumption or sales potential.

3. Achieve Outlet and Volume Targets

A major performance responsibility will be achieving 100% of monthly and annual outlet addition and volume targets.

The candidate will need to monitor sales performance closely and take corrective action when targets are at risk.

This requires a target-oriented mindset and the ability to plan sales activities around measurable business objectives.

Successful performance will involve balancing:

• New outlet acquisition
• Existing account growth
• Product availability
• Volume generation
• Customer retention

4. Lead Customer Negotiations

The Assistant Manager Key Accounts will lead negotiations with important customers across HoReCa, IMTs, and LMTs.

Negotiations will focus on maximizing product range availability and ensuring that company products remain appropriately represented at customer locations.

The candidate should therefore possess strong:

• Negotiation skills
• Commercial awareness
• Communication abilities
• Relationship management skills
• Problem-solving capabilities

The ability to understand customer expectations while protecting company interests is particularly important in key account management.

5. Maintain Strong Customer Relationships

Customer retention is another important component of the job.

The Assistant Manager will build and maintain relationships with key accounts to ensure customer satisfaction, loyalty, and repeat business.

This means the candidate should remain engaged with customers and understand their changing requirements.

Strong customer relationships can help the company retain existing business while creating opportunities for additional product placement and volume growth.

6. Resolve Customer Complaints and Service Issues

The selected candidate will also handle customer complaints and service-related issues.

Problems involving deliveries, product availability, merchandising, equipment, or other service areas may require coordination with internal teams.

The candidate will need to respond professionally, identify the root cause of problems, and ensure that issues are resolved efficiently.

Good customer service can be particularly important when dealing with high-value accounts.

7. Monitor the Peshawar Market

The role requires regular monitoring of market trends across Peshawar.

The Assistant Manager should identify emerging business opportunities, changing customer preferences, competitive activity, and potential areas for growth.

Market intelligence can help the company identify where additional products, outlets, promotions, or customer relationships can generate increased sales.

Candidates should therefore be comfortable with fieldwork and market visits.

8. Manage Company Assets and Merchandising

An important operational responsibility will be ensuring the proper deployment, scanning, placement, and maintenance of company assets.

These assets may include:

• Coolers
• Post-mix machines
• Gondolas
• Racks
• Other merchandising materials

Proper asset management is important because these resources support product visibility, availability, and market execution.

The candidate will need to monitor assets at customer locations and ensure they are being utilized and maintained appropriately.

9. Drive Promotions and Market Execution

The Assistant Manager will also drive market execution through:

• Promotions
• Merchandising
• Activations
• Portfolio expansion

The goal will be to improve product visibility and strengthen the company’s presence across key accounts.

The candidate will need to coordinate commercial activities and ensure that agreed initiatives are properly implemented in the market.

10. Use Data Analytics for Business Growth

Modern key account management requires more than relationship building. The role also involves monitoring customer-level business performance and using data analytics to identify gaps and opportunities.

The candidate should be capable of examining account performance and determining where additional business can be generated.

Data can help identify:

• Underperforming accounts
• Volume gaps
• Product range opportunities
• Outlet growth potential
• Customer-level performance trends
• Opportunities for portfolio expansion

A professional who combines commercial experience with analytical thinking can be particularly effective in this position.

Receivables and Credit Policy Responsibilities

Financial discipline is also part of the position.

The Assistant Manager will be responsible for ensuring timely recovery of receivables and strict compliance with the company’s credit policy.

The candidate will need to monitor customer balances and coordinate with relevant stakeholders to ensure payments are recovered within agreed terms.

This requires commercial awareness and careful follow-up.

The role also includes monitoring:

• Customer agreements
• Contracts
• Accounts Receivable
• Asset ledgers
• Reconciliation activities

Ensuring that these records are reconciled on time can help maintain financial and operational control.

Cross-Functional Collaboration

The Assistant Manager Key Accounts will not work in isolation. The position requires close collaboration with multiple internal functions, including:

• GT Sales Team
• Warehouse
• Finance
• Other relevant departments

Effective coordination can improve order fulfillment, customer service, stock availability, financial recovery, and overall business performance.

The candidate should therefore be comfortable working across departments and communicating with people from different functions.

Education Requirements

Applicants should hold a:

Master’s degree in Business Administration (MBA)

A specialization in Marketing is preferred.

An MBA in Marketing can provide relevant knowledge in areas such as:

• Sales management
• Marketing strategy
• Consumer behavior
• Customer relationship management
• Business development
• Market analysis

Candidates should clearly mention their degree and specialization in their CV.

Experience Required

The company requires a minimum of 5 years of relevant experience.

Experience in the beverage or FMCG industry is preferred.

Candidates with a background in key account management, sales, business development, modern trade, HoReCa, or other high-volume commercial channels should emphasize this experience when applying.

Relevant experience can demonstrate familiarity with target-driven sales environments and complex customer relationships.

Important Skills for the Position

A successful Assistant Manager Key Accounts candidate should ideally possess:

Key Account Management

Ability to develop strategic relationships and grow high-value customers.

Sales & Business Development

Experience in achieving volume targets and converting new business opportunities.

Negotiation

Confidence in negotiating with important customers while supporting company objectives.

Customer Relationship Management

Ability to retain customers and resolve service concerns professionally.

Data Analysis

Ability to use customer-level performance data to identify gaps and growth opportunities.

Commercial Awareness

Understanding of receivables, credit policies, contracts, and business performance.

Market Knowledge

Ability to monitor market trends and identify opportunities across Peshawar.

Communication & Coordination

Ability to work effectively with customers, Sales, Warehouse, Finance, and other internal teams.

Who Should Apply?

This position may be an excellent fit for professionals who:

• Have an MBA, preferably in Marketing.
• Possess at least 5 years of relevant experience.
• Have experience in beverage/FMCG sales.
• Understand key account management.
• Have managed HoReCa, IMTs, LMTs, or high-volume accounts.
• Have a proven ability to achieve sales and volume targets.
• Are skilled in negotiations and customer relationship management.
• Understand receivables and credit management.
• Can analyze customer-level sales performance.
• Are comfortable conducting market visits in Peshawar.

How to Prepare Your CV

Before applying, candidates should make sure their resume is tailored toward key account management and sales leadership.

Your CV should clearly highlight:

• MBA qualification
• Total years of experience
• Beverage/FMCG experience
• Key accounts managed
• Sales and volume targets achieved
• New account acquisition
• Customer retention achievements
• Negotiation experience
• Modern trade or HoReCa exposure
• Market development
• Receivables management
• Team and cross-functional coordination
• Relevant analytical and reporting skills

Where possible, quantify achievements—for example, mention sales growth, volume increases, new accounts acquired, or target achievement percentages.

How to Apply for Pepsi Northern Bottling Company Jobs

Interested candidates should send their updated resume to:

[email protected]

Application Details

Position: Assistant Manager Key Accounts
Company: Pepsi Northern Bottling Company (Pvt) Ltd.
Location: Peshawar
Education: Master in Business Administration, preferably Marketing
Experience: Minimum 5 years relevant experience
Preferred Industry: Beverage/FMCG
Email: [email protected]

Applicants should ensure that their CV accurately reflects their qualifications and relevant professional experience.

It is advisable to mention “Assistant Manager Key Accounts” in the email subject line when submitting the application.

Final Thoughts

The Pepsi Northern Bottling Company Assistant Manager Key Accounts vacancy represents a strong opportunity for an experienced sales professional seeking career growth in the beverage and FMCG sector.

The position combines key account management, business development, sales target achievement, customer negotiations, market intelligence, merchandising, asset management, data analysis, receivables, and cross-functional coordination.

The ideal candidate will be commercially minded, customer-focused, analytical, and capable of managing relationships with important high-volume customers. An MBA, preferably in Marketing, together with at least five years of relevant experience, can make an applicant well aligned with the advertised requirements.

If you have the required experience and are ready for a challenging role in Peshawar, prepare your updated CV and submit it to [email protected].

This could be an excellent next step toward advancing your career in key account management, sales, and FMCG business development.