Are you an experienced sales professional looking for a modern trade career opportunity in Karachi? Shahi is hiring an Assistant Manager (Key Account) to manage and grow its Modern Trade business across Large Modern Trade (LMT) and Independent Modern Trade (IMT) channels.

This position is suitable for candidates who understand key account management, distribution operations, sales execution, customer relationship management, team supervision, reporting, and in-store execution. The successful candidate will work closely with customers and internal teams to ensure business plans are implemented effectively and product availability is maintained across important accounts.

The position also involves leading Sales Representatives (SRs) and Merchandisers, monitoring market execution, improving visibility, analyzing performance, and supporting business growth.

Interested candidates should submit their resumes to [email protected] with the position title in the email subject. The application deadline is 25 September 2026.

Shahi Assistant Manager (Key Account) Jobs 2026

Shahi has announced an opening for Assistant Manager (Key Account) in Karachi. The role is focused on managing Modern Trade business through LMT and IMT channels.

A Key Account professional plays an important role in maintaining relationships with major customers while ensuring that products are available, properly displayed, and supported through effective market execution.

This particular position combines sales management, customer relationship building, distribution, team leadership, business reporting, and retail execution.

Job Overview

Understanding the Assistant Manager Key Account Role

The Assistant Manager (Key Account) will be responsible for helping drive Modern Trade business across Karachi.

Modern Trade includes organized retail channels where companies work with established retail customers and structured sales operations. The role requires the candidate to manage business activities across LMT and IMT channels, maintain customer relationships, coordinate market teams, and ensure effective product execution.

The position is not limited to office-based reporting. It involves substantial coordination with sales teams, merchandisers, customers, and distribution operations.

The successful candidate should therefore be comfortable balancing commercial planning with field execution.

Key Responsibilities

1. Drive Modern Trade Business

One of the most important responsibilities is to drive Modern Trade business across LMT and IMT channels in Karachi.

The Assistant Manager will need to support business growth by ensuring that agreed sales plans and priorities are implemented effectively.

This requires an understanding of:

• Modern Trade operations
• Customer requirements
• Sales planning
• Product availability
• Market execution
• Retail visibility
• Sales performance

Candidates with previous Modern Trade or key account experience can demonstrate their suitability by explaining the channels and customers they have managed.

2. Build Strong Customer Relationships

The position also requires the candidate to develop and maintain strong customer relationships.

Key account management depends heavily on professional relationships. Customers need consistent communication, timely coordination, and effective responses to business requirements.

The successful candidate will be expected to help build long-term business partnerships rather than focusing only on individual sales transactions.

Important relationship-management skills include:

• Professional communication
• Negotiation
• Problem-solving
• Follow-up
• Understanding customer needs
• Business coordination
• Maintaining trust with key customers

3. Lead Sales Representatives and Merchandisers

The Assistant Manager will also lead and manage Sales Representatives (SRs) and Merchandisers.

This makes team management an important part of the position. The successful candidate will need to ensure that field teams understand their responsibilities and execute business priorities properly.

Responsibilities may involve monitoring team performance, providing guidance, identifying execution gaps, and following up on assigned activities.

Candidates with previous experience supervising field sales or merchandising teams should highlight this experience in their resumes.

4. Manage Distribution Operations

Another major responsibility is to manage distribution operations and ensure consistent product availability across key accounts.

Distribution plays an important role in Modern Trade. Even when demand exists, products cannot be sold if they are not available at the required locations.

The candidate will therefore need to coordinate around distribution requirements and monitor availability.

Relevant areas include:

• Product availability
• Distribution coordination
• Stock monitoring
• Key account requirements
• Market execution
• Order and supply follow-up

Strong coordination between customers, distribution teams, sales representatives, and merchandisers can help support smooth business operations.

5. Improve AVRF, Visibility and In-Store Execution

The advertisement specifically mentions improving AVRF, visibility, and in-store execution.

These are important elements of retail business performance. Effective in-store execution can help ensure that products receive appropriate placement and visibility within retail environments.

The successful candidate should therefore understand how field execution affects business objectives.

This may include monitoring:

• Product visibility
• Retail execution
• Display compliance
• In-store activities
• Availability
• Execution of agreed initiatives

Candidates with experience in retail execution and merchandising can highlight these skills when applying.

6. Team Training and Coaching

The Assistant Manager will also be responsible for team training, coaching, and regular performance follow-ups.

Managing a field team involves more than assigning tasks. Team members may need guidance on sales execution, customer handling, product availability, reporting, and implementation of business priorities.

The role therefore requires someone who can communicate expectations clearly and provide constructive follow-up.

Useful leadership qualities include:

• Coaching
• Team communication
• Performance monitoring
• Problem-solving
• Accountability
• Planning
• Motivation

7. Prepare and Analyze Sales Reports

Another important component of the role is sales and performance reporting.

The candidate will be expected to prepare, analyze, and share reports covering sales, execution, and team performance.

This is where strong MS Excel and PowerPoint skills become particularly important.

A good reporting process allows management to understand business performance, identify execution gaps, and follow progress against objectives.

Applicants should therefore be comfortable working with data and presenting information clearly.

8. Coordinate With NKAM

The Assistant Manager will work closely with the NKAM to ensure timely execution of business plans, priorities, and agreed initiatives.

This means the successful candidate needs strong internal communication and coordination skills.

The role requires the ability to translate business plans into practical field activities and follow up to ensure that agreed initiatives are executed within the required timeframe.

Candidates should be comfortable working with senior team members and coordinating across different operational functions.

Education Requirements

Shahi is seeking a Graduate, with a Bachelor’s degree preferred.

Candidates should clearly mention their academic qualifications in their resumes.

While the advertisement does not specify a particular field of study, applicants with educational and professional backgrounds relevant to sales, marketing, business administration, or related areas may find the role aligned with their career experience.

Computer and Technical Skills

Strong computer skills are required for this position, particularly proficiency in:

• MS Excel
• MS PowerPoint
• Other relevant MS Office applications

Excel skills are important for sales reporting, data analysis, performance tracking, and business monitoring.

PowerPoint can be useful for preparing and presenting business updates, performance summaries, and execution reports.

Candidates should make sure their CV accurately reflects their actual level of proficiency.

Important Skills for the Assistant Manager Key Account Position

The role combines commercial, analytical, and leadership responsibilities. Applicants should be able to demonstrate skills such as:

Sales & Key Account Management

Understanding customer requirements and developing business relationships.

Team Leadership

Managing Sales Representatives and Merchandisers and following up on their performance.

Analytical Skills

Interpreting sales and execution data to identify performance trends and gaps.

Communication

Coordinating effectively with customers, field teams, distribution operations, and internal management.

Reporting

Preparing accurate and timely sales, execution, and performance reports.

Market Execution

Ensuring business plans are translated into effective retail activities.

Distribution Management

Supporting consistent product availability across key accounts.

Who Should Apply?

This vacancy may be suitable for graduates who have relevant experience or interest in Modern Trade, key account management, sales, distribution, or retail execution.

You may be a suitable candidate if you can demonstrate:

• A Bachelor’s degree or graduate-level qualification
• Understanding of Modern Trade business
• Knowledge of LMT and IMT channels
• Customer relationship management skills
• Sales team supervision experience
• Distribution coordination knowledge
• Strong reporting and analytical capabilities
• Good command of Excel and PowerPoint
• Strong communication skills
• Ability to work with sales representatives and merchandisers
• Ability to follow business plans and priorities

Candidates should review their own qualifications against the stated requirements before applying.

How to Apply for Shahi Assistant Manager Jobs

Interested candidates are required to send their updated resume to:

Email: [email protected]

Applicants should mention the position title as the email subject.

A suitable subject line would be:

Assistant Manager (Key Account)

Candidates should ensure that their CV contains current contact details, educational qualifications, relevant professional experience, technical skills, and any Modern Trade or key account management experience.

Application Deadline

The last date to apply is 25 September 2026.

Candidates should submit their applications before the deadline and avoid waiting until the final day. Before sending the application, review the CV for accuracy and make sure the email subject clearly identifies the position.

Tips for Preparing Your Application

Applicants can make their resumes more relevant by emphasizing experience related to the responsibilities mentioned in the advertisement.

If you have worked with LMT or IMT customers, managed sales representatives, supervised merchandisers, coordinated distribution, or prepared sales reports, make those experiences clearly visible.

You can also highlight genuine experience involving:

• Key account management
• Retail sales
• Modern Trade
• Distribution
• Merchandising
• Customer relationship management
• Sales analysis
• Team leadership
• In-store execution
• MS Excel
• MS PowerPoint

Avoid adding skills or achievements that you cannot support with your actual experience.

Final Thoughts

The Shahi Assistant Manager (Key Account) vacancy offers a career opportunity for graduates interested in Modern Trade, key account management, sales, distribution, and retail execution in Karachi.

The successful candidate will be responsible for driving business across LMT and IMT channels, maintaining customer relationships, managing Sales Representatives and Merchandisers, supporting distribution operations, improving visibility and in-store execution, coaching teams, analyzing performance, and coordinating with the NKAM.

The position also requires strong MS Excel and PowerPoint skills, along with analytical, reporting, communication, and team-management abilities.

Qualified and interested candidates should prepare their updated resumes and email them to [email protected], using “Assistant Manager (Key Account)” as the email subject.

Application Deadline: 25 September 2026.