Domino’s CRM Lead in Karachi

Domino’s is hiring a CRM Lead in Karachi for an experienced professional who can improve customer retention, increase repeat purchases, and develop effective customer relationship management (CRM) campaigns.

This position is suitable for candidates with experience in CRM, lifecycle marketing, customer loyalty, e-commerce, or customer analytics. The selected candidate will use customer data and marketing automation tools to create personalized campaigns and improve customer engagement.

Job Overview

Key Responsibilities

The CRM Lead will develop and manage strategies that encourage customers to order again, remain engaged with the brand, and build long-term loyalty.

• CRM strategy: Develop and execute customer relationship, retention, and customer lifecycle strategies.
• Customer segmentation: Group customers based on their preferences, purchase history, and behaviour to deliver more relevant marketing messages.
• Personalized campaigns: Manage campaigns through SMS, push notifications, email, and WhatsApp.
• Customer retention: Increase repeat purchases, reactivate inactive customers, improve loyalty, and encourage more frequent orders.
• Performance monitoring: Track campaign conversions, customer value, retention rates, and return on investment (ROI).
• Customer behaviour analysis: Study customer data to identify trends, preferences, and opportunities for improvement.
• A/B testing: Test different campaign messages, offers, and approaches to determine which performs better.
• Cross-functional collaboration: Work with Digital, Brand, Analytics, IT, Operations, and Call Center teams to improve the customer experience.

Required Qualifications

Candidates should have a BBA or MBA in Marketing, Business Administration, or a related field.

Applicants should also have 3–5 years of relevant professional experience in one or more of the following areas:

• Customer Relationship Management (CRM)
• Customer retention and loyalty programmes
• Lifecycle marketing
• E-commerce marketing
• Customer analytics

Experience in the Quick Service Restaurant (QSR) industry or another consumer-focused business is preferred.

Required Skills

To perform well in this role, candidates should demonstrate:

• CRM expertise: Understanding of customer segmentation, personalization, and customer lifecycle management.
• Marketing automation: Practical experience using CRM or marketing automation platforms.
• Analytical thinking: Ability to interpret customer data and campaign performance.
• Commercial awareness: Understanding how marketing campaigns contribute to sales, repeat purchases, and business growth.
• Campaign optimization: Ability to improve campaigns using A/B testing and customer insights.
• Communication and teamwork: Ability to coordinate with marketing, technology, analytics, and operational teams.

Who Should Apply?

This opportunity may suit marketing professionals who have managed customer databases, retention campaigns, loyalty programmes, or automated marketing communications.

Candidates with experience in food delivery, restaurants, retail, or e-commerce may find their background particularly relevant, especially if they have worked on increasing repeat orders and customer engagement.

Applicants should highlight measurable achievements in their CV, such as improvements in customer retention, repeat purchase rates, campaign conversions, or marketing ROI, where applicable.

How to Apply for the CRM Lead Job

Interested candidates can apply by following these steps:

1. Prepare an updated CV highlighting your relevant education and 3–5 years of CRM or lifecycle marketing experience.
2. Include the CRM platforms and marketing automation tools you have used.
3. Highlight relevant campaign results and customer retention achievements.
4. Email your CV to [email protected].

Suggested email subject: Application for CRM Lead – Karachi