Regional Sales Manager Pepsi Khyber Pakhtunkhwa

Are you an experienced FMCG sales professional with strong leadership, distribution, and commercial management skills? Pepsi Northern Bottling Company (Pvt) Ltd. is looking for an experienced Regional Sales Manager to lead sales operations across the Khyber Pakhtunkhwa (KPK) region.

This is a senior sales opportunity for a professional who understands the fast-moving consumer goods industry and can translate sales strategies into sustainable business growth. The successful candidate will be responsible for developing strategic plans, managing sales teams, strengthening distributor relationships, improving market coverage, monitoring sales performance, and ensuring profitable growth.

The company is specifically seeking candidates with a BBA or MBA specializing in Marketing and 8–10 years of experience in Beverages or FMCG.

For experienced sales professionals who have worked with distributors, retail channels, sales teams, coolers, route-to-market systems, and market development, this role can be an excellent opportunity to take on greater regional responsibility.

Regional Sales Manager Job Overview

The Regional Sales Manager will oversee sales performance and business development across the Khyber Pakhtunkhwa region.

The position goes beyond achieving sales volume. It involves managing several commercial indicators, including secondary sales, numeric distribution, weighted distribution, market share, distributor profitability, cold availability, sales force efficiency, margins, and net sales revenue.

This makes the position suitable for a commercially minded professional who can balance sales growth with profitability and long-term sustainability.

Job Details

What Does a Regional Sales Manager Do?

A Regional Sales Manager is responsible for turning organizational sales objectives into actionable regional strategies.

In this position, the manager must understand market conditions, distributor performance, customer relationships, sales-team productivity, competitor activity, and product availability.

The role requires regular monitoring of sales KPIs and taking corrective action when performance falls below expectations.

A strong Regional Sales Manager must therefore combine leadership, market knowledge, analytical ability, commercial judgment, and relationship management.

Key Responsibilities

1. Develop Strategic Sales Plans

One of the primary responsibilities is developing strategic plans to achieve targeted:

• Secondary sales volume
• Numeric distribution
• Weighted distribution
• Market share

The manager must understand the region’s market potential and create plans that help the sales team achieve its commercial objectives.

This requires effective market analysis, forecasting, target setting, and execution.

2. Lead and Develop the Sales Team

The Regional Sales Manager will be responsible for managing and developing the sales team.

This can include:

• Setting performance expectations.
• Monitoring individual and team KPIs.
• Coaching team members.
• Identifying performance gaps.
• Developing sales capabilities.
• Improving field execution.
• Encouraging accountability.
• Sharing successful sales practices.

Effective people management is essential because regional sales performance depends heavily on the capability and productivity of the field force.

3. Strengthen Distributor and Account Relationships

The manager will develop and strengthen relationships with existing and potential distributors and accounts.

Regular market visits are an important part of this responsibility.

Through market visits, the Regional Sales Manager can gain firsthand knowledge of:

• Customer requirements
• Product availability
• Distributor performance
• Retail execution
• Competitor activity
• Pricing and promotions
• Market opportunities

The manager will also analyze competitor activity and develop appropriate counter-strategies.

4. Improve Cold Availability

The position includes responsibility for enhancing cold availability of all Stock Keeping Units (SKUs) by channel.

Cold availability is particularly important in the beverage industry because consumers often make immediate purchase decisions based on whether products are conveniently available and chilled.

The manager will therefore need to execute plans designed to improve cold availability and support increased secondary sales.

5. Manage Coolers and Glass Assets

The role involves the deployment and management of assets, including coolers and glass.

These assets must be appropriately deployed to support sales and market visibility.

The manager will also ensure that coolers are being used productively and that their deployment contributes to commercial objectives.

6. Monitor Cooler Productivity

Simply having coolers in the market is not enough. They must generate value.

The Regional Sales Manager will be responsible for monitoring cooler productivity and taking action where asset utilization does not meet expectations.

This requires field monitoring, data analysis, and coordination with the sales team.

7. Implement Route-to-Market Strategies

Another key responsibility is implementing Route to Market (RTM) strategies.

The manager will also be expected to identify and replicate best practices.

Effective RTM execution can help ensure that products reach the right channels and customers efficiently while improving distribution and sales productivity.

8. Improve Sales Force Efficiency

The manager will monitor and improve Sales Force Efficiency Key Performance Indicators through the sales team.

This requires a data-driven approach to field-force management.

The manager should be able to identify performance gaps, determine their causes, and implement corrective measures.

9. Analyze Sales KPIs

Sales performance must be continuously measured.

The Regional Sales Manager will analyze sales Key Performance Indicators (KPIs) and take corrective actions where necessary.

Important metrics may include:

• Sales volume
• Secondary sales
• Numeric distribution
• Weighted distribution
• Market share
• Cold availability
• Sales force productivity
• Distributor performance
• Profitability
• Margins

The ability to interpret these indicators and convert them into practical actions is a critical part of the role.

10. Ensure Profitable Sales

The position is not solely about increasing sales volume. The manager must also ensure that sales are profitable and sustainable.

This involves monitoring:

• Discounts
• Variable margins
• Gross profit
• Net Sales Revenue
• Regional profitability

The candidate must understand the relationship between pricing decisions, promotional activity, sales volume, margins, and overall profitability.

11. Manage Distributor Profitability

Distributor profitability is another important responsibility.

A healthy distribution network is essential for long-term FMCG growth. The Regional Sales Manager must therefore ensure that distributor relationships remain commercially viable while supporting company objectives.

This requires understanding distributor economics, sales performance, costs, margins, and market opportunities.

12. Build Sustainable Long-Term Business

The ultimate responsibility is to develop long-term and sustainable business growth.

The manager should focus on building a strong regional business rather than pursuing short-term sales gains at the expense of profitability or market health.

This requires strategic thinking, disciplined execution, strong relationships, and continuous market development.

Required Qualification

Applicants should hold:

BBA or MBA with specialization in Marketing.

A marketing-focused business education can provide candidates with a foundation in:

• Sales management
• Marketing strategy
• Consumer behavior
• Market research
• Distribution management
• Business planning
• Commercial management

Candidates should clearly mention their degree and marketing specialization on their CV.

Required Professional Experience

The company requires 8–10 years of experience in Beverages or FMCG.

This is a significant experience requirement, indicating that the position is intended for established sales professionals with substantial exposure to fast-moving consumer goods.

Candidates should emphasize experience related to:

• Regional sales management
• Distributor management
• FMCG distribution
• Beverage sales
• Sales-team leadership
• Route-to-market execution
• Market development
• Retail execution
• Sales KPI management

Important Skills for the Position

Successful candidates should ideally demonstrate strong capabilities in:

Sales Leadership

Ability to lead regional sales teams and achieve challenging targets.

Distributor Management

Experience building profitable and productive distributor relationships.

Market Analysis

Ability to understand competitors, market trends, distribution gaps, and customer behavior.

Commercial Acumen

Understanding of margins, discounts, profitability, revenue, and business sustainability.

KPI Management

Ability to monitor sales performance and take timely corrective action.

Negotiation

Strong negotiation skills for dealing with distributors, accounts, and other business stakeholders.

Strategic Thinking

Ability to develop long-term plans rather than focusing exclusively on immediate sales targets.

Field Execution

Willingness and ability to conduct regular market visits and understand actual market conditions.

Who Should Apply?

This vacancy is particularly suitable for professionals who:

• Hold a BBA or MBA in Marketing.
• Have 8–10 years of relevant experience.
• Have strong experience in Beverages or FMCG.
• Have managed sales teams.
• Understand distributor networks.
• Have experience with market visits and retail execution.
• Can analyze competitor activity.
• Understand Route-to-Market strategies.
• Have experience managing sales KPIs.
• Understand sales profitability and margins.
• Can work toward long-term sustainable growth.
• Are prepared to take responsibility for a regional market in Khyber Pakhtunkhwa.

How to Prepare Your CV

Because this is a senior sales position, applicants should avoid submitting a generic CV.

Your resume should clearly highlight:

• Total years of FMCG experience.
• Beverage industry experience.
• Regional sales responsibilities.
• Team size managed.
• Sales targets achieved.
• Distributor network managed.
• Market share improvements.
• Distribution expansion.
• Route-to-Market experience.
• Sales KPI achievements.
• Profitability improvements.
• Major commercial accomplishments.

Where possible, use numbers and measurable achievements. For example, explain how you increased distribution, improved sales volume, expanded market coverage, improved team productivity, or strengthened distributor profitability.

How to Apply for the Regional Sales Manager Position

Interested and qualified candidates should send their updated resume to:

[email protected]

When applying, clearly mention Regional Sales Manager in the subject line of your email.

Before sending your application, make sure your CV is updated and accurately reflects your education, professional experience, industry background, leadership responsibilities, and key achievements.

Candidates should also ensure that their contact details are correct so the recruitment team can reach them if they are shortlisted.

Final Thoughts

The Regional Sales Manager opportunity at Pepsi Northern Bottling Company (Pvt) Ltd. is a strong career option for experienced FMCG sales professionals seeking regional leadership responsibility.

The position combines sales strategy, distributor management, team leadership, market development, KPI analysis, asset management, Route-to-Market execution, and profitability management.

With a requirement of 8–10 years of experience in Beverages/FMCG and a BBA or MBA specializing in Marketing, the vacancy is targeted at professionals who already understand the complexities of large-scale sales and distribution operations.

If you have the required experience, strong commercial skills, and the ability to lead teams toward sustainable growth, this could be an excellent opportunity to advance your FMCG career.

Send your updated resume to [email protected] and make sure your application clearly demonstrates the sales results, leadership experience, and commercial achievements that make you a strong candidate for the Regional Sales Manager position.

Good luck with your application!