Trade Marketing Manager Matco Foods Limited Karachi . Falak Foods is offering an outstanding career opportunity for experienced FMCG professionals to join its growing team as Channel Manager / Trade Marketing Manager in Karachi.

This role is ideal for candidates with strong expertise in trade marketing, channel development, sales strategy, FMCG operations, and brand visibility management. Professionals who understand the dynamics of General Trade (GT), Modern Trade (MT), HoReCa, and Wholesale channels can build an excellent long-term career with one of Pakistan’s recognized food brands.

If you are passionate about marketing execution, sales growth strategies, retailer engagement, and channel management, this opportunity can significantly enhance your professional journey.

About Falak Foods

Falak Foods is a trusted name in Pakistan’s FMCG and food industry. Known for its quality food products and strong market presence, the company continues to expand across retail, wholesale, and food service channels.

The brand is associated with:

• High-quality rice and food products
• Strong nationwide distribution
• Consumer trust and brand recognition
• Innovative trade marketing strategies
• Professional sales and marketing operations

Working at Falak Foods gives professionals the chance to work in a competitive FMCG environment focused on growth, innovation, and market leadership.

Job Overview

Position Title

Channel Manager / Trade Marketing Manager

Industry

FMCG (Fast-Moving Consumer Goods)

Job Type

Full-Time Permanent

Location

Karachi

Department

Sales & Trade Marketing

Why This Role Is Important

Trade marketing and channel management play a critical role in the success of FMCG companies. Strong trade marketing strategies help brands:

• Increase sales performance
• Improve product visibility
• Strengthen retailer relationships
• Expand market share
• Drive customer engagement
• Enhance shelf presence
• Improve promotional effectiveness

The selected candidate will help bridge the gap between brand strategy and market execution while ensuring strong coordination between sales and marketing teams.

Key Responsibilities of Channel Manager / Trade Marketing Manager

The role includes managing trade marketing activities, visibility campaigns, promotions, channel strategies, and retailer engagement programs.

Below is a detailed breakdown of the responsibilities.

1. Develop Channel-Specific Sales Strategies

The selected candidate will create and implement customized strategies for:

• GT (General Trade)
• MT (Modern Trade)
• HoReCa (Hotels, Restaurants & Cafés)
• Wholesale channels

The objective is to maximize sales growth and improve market penetration across all business channels.

This requires strong understanding of channel behavior, retailer expectations, and consumer buying patterns.

2. Execute Trade Marketing Plans

The candidate will develop:

• Annual trade marketing plans
• Monthly promotional calendars
• Activation strategies
• Channel-specific marketing campaigns

These plans must align with overall sales and brand objectives.

Professionals with strong planning and execution capabilities will perform exceptionally well in this position.

3. Design Promotions & Activations

Trade promotions are essential in FMCG marketing.

Responsibilities include:

• Planning retailer promotions
• Designing in-store activations
• Managing trade campaigns
• Coordinating product visibility drives
• Supporting sales promotions

The selected candidate must ensure that all promotional activities deliver measurable sales impact.

4. Improve Product Visibility

The company expects the candidate to drive best-in-class visibility in retail outlets.

Key focus areas include:

• Shelf placement optimization
• Share of shelf improvement
• Product display execution
• Visibility enhancement strategies

Strong merchandising and retail execution expertise will be highly valuable for this role.

5. Launch Seasonal Visibility Campaigns

The candidate will coordinate with the marketing department to develop:

• Seasonal campaigns
• Festive promotions
• Thematic visibility drives
• Brand activation programs

These campaigns help strengthen brand presence and improve customer engagement.

6. Manage Retailer & Wholesaler Programs

The role includes developing loyalty and incentive programs for:

• Retailers
• Wholesalers
• Distribution partners

Effective trade engagement programs can significantly improve sales relationships and market performance.

7. Monitor Competitor Activities

Market intelligence is an important part of trade marketing.

Responsibilities include monitoring:

• Competitor pricing
• Trade promotions
• Market activations
• Product placement strategies
• Retail campaigns

The selected professional must provide timely insights and recommendations to management.

8. Budget Management

The Trade Marketing Manager will also handle budgeting responsibilities.

This includes:

• Managing trade marketing budgets
• Monitoring campaign expenses
• Evaluating ROI on promotions
• Optimizing marketing investments

Candidates with financial planning and analytical skills will have a strong advantage.

9. Coordination with Sales Team

The selected candidate must work closely with the sales department to ensure:

• Proper campaign execution
• Alignment between trade marketing and sales goals
• Effective field implementation
• Strong retailer engagement

Cross-functional collaboration is critical for success in this role.

Educational Requirements

Candidates applying for this role should possess:

Required Qualification

• Bachelor’s Degree OR
• Master’s Degree

Preferred fields include:

• Business Administration
• Marketing
• Sales Management
• Commerce
• Related disciplines

Experience Requirements

Applicants should have:

• Minimum 6 to 9 years of FMCG experience

Relevant experience should include:

• Trade Marketing
• Channel Management
• FMCG Sales
• Retail Marketing
• Brand Activations
• Distribution Management

Candidates with experience in food brands or consumer goods companies will be highly preferred.

Required Skills

To succeed in this role, candidates should possess a combination of technical and leadership skills.

Trade Marketing Skills

• Promotion planning
• Retail activation
• Merchandising
• Shelf management
• Market execution
• Trade campaign management

Sales & Channel Expertise

Strong understanding of:

• GT channel operations
• MT channel execution
• HoReCa business models
• Wholesale market dynamics
• Distributor management

Analytical Skills

• Competitor analysis
• ROI evaluation
• Sales reporting
• Budget analysis
• Market trend monitoring

Soft Skills

The ideal candidate should demonstrate:

• Leadership qualities
• Communication skills
• Negotiation abilities
• Team management
• Strategic thinking
• Problem-solving capabilities

Why Join Falak Foods?

Working at Falak Foods offers numerous professional benefits.

Strong Brand Reputation

Falak Foods is a recognized and trusted FMCG brand in Pakistan’s food industry.

Career Growth Opportunities

Employees can build long-term careers in sales, trade marketing, and brand management.

Professional Learning

Professionals gain exposure to:

• FMCG channel management
• Retail marketing systems
• Consumer behavior insights
• National distribution operations

Dynamic Work Environment

The company provides a fast-paced environment where employees can improve leadership, planning, and execution skills.

Who Should Apply?

This opportunity is ideal for:

• Trade marketing professionals
• Channel managers
• FMCG sales experts
• Brand activation specialists
• Retail marketing managers
• Distribution professionals
• Modern trade specialists

Candidates already working in FMCG organizations will have a significant advantage.

Tips for Applicants

To increase your chances of selection, consider the following recommendations.

Update Your Resume

Highlight your experience in:

• FMCG trade marketing
• Retail promotions
• Channel development
• Visibility campaigns
• Sales growth initiatives
• Budget management

Prepare for Interviews

Be ready to discuss:

• Trade marketing strategies
• Retail execution techniques
• Promotional campaign success stories
• Competitor analysis methods
• GT and MT channel management

Demonstrate FMCG Knowledge

Employers value candidates who understand:

• Consumer buying behavior
• Retail operations
• Distribution networks
• FMCG sales cycles
• Brand visibility strategies

How to Apply

Interested candidates can apply through the official company email.

Application Email

Send your updated resume to:

Official Website

Visit the company website for more information:

Falak Foods Official Website

Final Thoughts

The Channel Manager / Trade Marketing Manager role at Falak Foods is an outstanding opportunity for experienced FMCG professionals seeking career advancement in sales and trade marketing.

This position offers exposure to channel strategy development, retail marketing, visibility management, promotions, and nationwide sales operations.

Candidates with strong expertise in FMCG trade marketing, retailer engagement, and sales execution can build a highly rewarding career through this opportunity.

If you meet the experience and qualification requirements, apply now and take the next major step in your professional journey with one of Pakistan’s growing FMCG brands.