Assistant Brand Manager at Mehran Group Karachi

**Career Opportunity: Assistant Brand Manager at Mehran Group**

**About Mehran Group**
Mehran Group is a leading name in Pakistan’s Fast-Moving Consumer Goods (FMCG) sector, known for its innovative products and strong brand presence. With a commitment to excellence and consumer satisfaction, we are expanding our **Marketing Team** and looking for a dynamic **Assistant Brand Manager** to join us at our **Korangi Industrial Area, Karachi** office.

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**Position Overview**
📌 **Job Title:** Assistant Brand Manager
📌 **Department:** Marketing
📌 **Employment Type:** Permanent
📌 **Location:** Korangi Industrial Area, Karachi

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**Key Responsibilities**
As an **Assistant Brand Manager**, you will play a pivotal role in shaping and executing brand strategies to drive growth and consumer engagement. Your responsibilities will include:

✔ **Market & Consumer Research**
– Conduct in-depth research to analyze **consumer preferences, market trends, and competitor activities**.
– Use insights to refine brand positioning and messaging.

✔ **Brand Strategy & Development**
– Develop and implement **brand plans**, including **target audience identification, positioning, and messaging**.
– Collaborate with **cross-functional teams** (Sales, R&D, Creative) to align brand initiatives.

✔ **Marketing Campaigns**
– Design and execute **integrated marketing campaigns** (digital & traditional) to enhance brand awareness.
– Create **marketing collaterals**, manage advertising activities, and track campaign performance.

✔ **Budget Management**
– Oversee the **brand’s marketing budget**, ensuring cost-effective resource allocation.
– Monitor expenses and optimize spending for maximum ROI.

✔ **Performance Tracking**
– Analyze campaign results and recommend improvements for future strategies.

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**Qualifications & Requirements**
✔ **Education:**
– **Master’s degree in Marketing** (or related field) from an accredited institution.

✔ **Experience:**
– **Minimum 5 years** of experience in **brand management/marketing** (FMCG sector preferred).
– Proven track record in **campaign development, market research, and brand strategy**.

✔ **Skills:**
– Strong **analytical, communication, and project management** skills.
– Creative mindset with the ability to **innovate and execute impactful campaigns**.
– Proficiency in **digital marketing tools and data analytics** is a plus.

✔ **Additional:**
– **Females are strongly encouraged to apply.**

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**Why Join Mehran Group?**
✅ **Industry Leader:** Work with a **reputed FMCG brand** in Pakistan.
✅ **Career Growth:** Opportunities for **professional development and leadership roles**.
✅ **Dynamic Work Environment:** Collaborate with **talented teams** on exciting projects.
✅ **Competitive Salary & Benefits:** Attractive compensation package.

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**How to Apply?**
Interested candidates who meet the criteria should send their **updated CV** to:

📧 **Email:** **[email protected]**
📌 **Subject Line:** *”Application for Assistant Brand Manager”*

**Deadline:** [If applicable, mention the deadline]

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**Contact Information**
🏢 **Address:** Mehran Group, Korangi Industrial Area, Karachi
🌐 **Website:** [Insert company website if available]

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**Join us in shaping the future of consumer brands in Pakistan!**

*Mehran Group is an equal-opportunity employer. We value diversity and encourage qualified candidates from all backgrounds to apply.*