Fauji Foods Limited is inviting applications for the position of Territory Sales Manager (General Trade) in Attock. This opportunity is designed for sales professionals who have experience in sales management and distribution handling, particularly within the dairy or FMCG industry.

The position requires candidates with at least 2 years of relevant sales management and distribution experience along with a BBA (4 Years) or MBA qualification. The successful candidate will be expected to work in a market-facing sales environment, where effective distribution management, sales execution, territory development, and relationship management are important parts of the job.

For professionals seeking FMCG sales jobs in Attock, this vacancy provides an opportunity to develop their career with a recognized food company and gain further experience in general trade sales operations.

Interested and eligible applicants can submit their resumes to [email protected].

Fauji Foods Territory Sales Manager Jobs 2026 – Overview

The Territory Sales Manager (General Trade) position focuses on managing sales operations within an assigned territory. In FMCG businesses, general trade typically includes a broad network of retailers, distributors, wholesalers, and other traditional market channels.

The Territory Sales Manager helps ensure that products are available across the assigned market while supporting sales targets, distribution coverage, retailer relationships, and execution of company strategies.

This role is therefore suitable for candidates who enjoy working in a field sales environment and have practical experience managing distributors and sales teams.

Job Details

Category	Details
Company	Fauji Foods Limited
Position	Territory Sales Manager – General Trade
Location	Attock
Industry	Dairy / FMCG
Education	BBA (4 Years) / MBA
Experience	At least 2 years
Required Experience	Sales management and distribution handling
Preferred Industry	Dairy or FMCG
Application Email	[email protected]

What Does a Territory Sales Manager Do?

A Territory Sales Manager (TSM) is responsible for managing sales activities within a particular geographic territory.

The role combines sales planning, distribution management, market visits, retailer relationships, team coordination, target achievement, and market development.

In a general trade environment, a TSM may interact with distributors, wholesalers, retailers, sales representatives, and other stakeholders. The objective is to ensure that products reach the right outlets and that sales operations within the territory remain effective.

Because this is a field-oriented position, candidates should be comfortable spending significant time in the market and visiting different sales locations.

Key Areas of Responsibility

The advertisement specifically requires sales management and distribution handling experience. While detailed day-to-day duties have not been provided in the vacancy, professionals applying for this type of role should understand the major areas associated with territory sales management.

1. Territory Sales Management

The selected professional will be responsible for managing sales activities within the assigned Attock territory.

This can involve monitoring sales performance, following sales plans, identifying market opportunities, and working toward assigned business objectives.

A strong TSM needs to understand the local market and identify factors that may affect product movement.

Important areas include:

• Territory coverage
• Sales planning
• Target monitoring
• Market development
• Outlet coverage
• Sales execution
• Performance tracking

2. Distribution Management

Distribution handling experience is one of the key requirements for this vacancy.

In FMCG, distributors play an important role in ensuring products reach retailers and consumers. A Territory Sales Manager needs to understand how products move through the distribution network and how inventory, orders, sales, and market coverage are managed.

Relevant experience may include:

• Distributor coordination
• Order management
• Stock monitoring
• Distribution planning
• Market coverage
• Retailer servicing
• Sales representative coordination

Candidates who have previously managed distributors should clearly mention this experience on their resumes.

3. General Trade Sales

The position specifically focuses on General Trade.

General trade refers broadly to traditional retail channels and can include independent grocery stores, neighborhood retailers, wholesalers, and other traditional outlets.

Managing this channel requires regular market interaction and strong relationships with trade partners.

The Territory Sales Manager may need to monitor:

• Product availability
• Retailer coverage
• Distribution reach
• Sales volume
• Stock levels
• Market execution
• Competitor activity

A candidate with previous general trade experience can therefore demonstrate direct relevance to this position.

4. Sales Team Coordination

Sales management generally involves coordinating field sales representatives and ensuring that planned activities are implemented effectively.

A Territory Sales Manager may work with sales teams to improve territory coverage, monitor performance, and address operational challenges.

Leadership and communication skills are therefore important for this position.

Candidates should highlight any previous experience involving:

• Sales team supervision
• Route planning
• Performance monitoring
• Sales coaching
• Target tracking
• Field-force management

5. Market Development

Successful FMCG sales operations depend on continuously developing the market.

The selected candidate should be able to identify opportunities to expand product availability and strengthen relationships with retailers and distributors.

Market development can involve increasing outlet coverage, identifying underserved areas, improving product visibility, and supporting sales initiatives.

Applicants who have achieved measurable improvements in sales volume, distribution coverage, numeric distribution, or outlet expansion should consider including those achievements in their CV.

Educational Qualification Required

Fauji Foods requires candidates to have either:

• BBA (4 Years), or
• MBA

The degree should provide a foundation in areas such as business administration, marketing, sales, management, and commercial operations.

Candidates should clearly mention their degree title and institution in their resume.

Experience Requirements

Applicants must have at least 2 years of experience in:

• Sales management
• Distribution handling

The company specifically prefers candidates with experience in the dairy or FMCG industry.

This means candidates from food, beverages, dairy, consumer products, and other fast-moving consumer goods environments may have relevant backgrounds.

Professionals should avoid simply mentioning the number of years worked. Instead, their CV should explain the type of sales territory they managed, distribution responsibilities, team size, channels handled, and measurable results where applicable.

Skills Needed for a Territory Sales Manager

The ideal candidate for an FMCG territory sales position should have a combination of commercial, analytical, leadership, and communication skills.

Important Sales Skills

• Sales planning
• Territory management
• Distribution management
• General trade operations
• Retailer relationship management
• Target achievement
• Market development
• Negotiation

Management Skills

• Team leadership
• Performance monitoring
• Field-force coordination
• Distributor relationship management
• Problem solving
• Decision-making

Analytical Skills

Sales professionals should also be comfortable reviewing market and sales information.

Useful abilities include:

• Sales data analysis
• Target versus achievement analysis
• Stock monitoring
• Market trend identification
• Competitor monitoring
• Territory performance evaluation

Why FMCG Sales Experience Matters

The FMCG sector operates through high-volume sales and extensive distribution networks. Products need to be consistently available at retail outlets, and sales teams need to respond quickly to changes in market demand.

Experience in this environment can help professionals understand the practical realities of:

• Retail sales
• Distributor networks
• Market coverage
• Consumer demand
• Product availability
• Sales targets
• Trade relationships

For this reason, Fauji Foods has specifically mentioned dairy or FMCG industry experience as a preferred background.

Location: Attock

The Territory Sales Manager position is based in Attock.

Candidates applying for this role should be prepared for a field-oriented position involving regular interaction with distributors, retailers, and other market stakeholders within the assigned territory.

Applicants familiar with the Attock market or surrounding sales territory may find their local market knowledge useful when managing distribution and developing sales opportunities.

How to Apply for Fauji Foods Territory Sales Manager Jobs

Eligible candidates should prepare an updated and professional resume that focuses on their sales and distribution experience.

Because this is a management-level field sales role, applicants should clearly demonstrate their previous responsibilities rather than submitting a CV containing only job titles.

Highlight These Details in Your CV

• BBA (4 Years) or MBA
• At least 2 years of sales experience
• Sales management experience
• Distribution handling experience
• Dairy or FMCG experience
• General trade experience
• Distributor management
• Sales team supervision
• Territory management
• Market development
• Sales target achievement
• Retailer relationship management

Where possible, include measurable achievements such as percentage growth in sales, number of outlets managed, distribution expansion, or target achievement.

Application Details

Company: Fauji Foods Limited
Position: Territory Sales Manager – General Trade
Location: Attock
Qualification: BBA (4 Years) / MBA
Experience: At least 2 years
Preferred Industry: Dairy / FMCG
Application Email: [email protected]

Interested candidates should send their updated resume to the provided recruitment email address.

Final Application Checklist

Before sending your application, make sure you meet the main requirements:

• BBA (4 Years) or MBA

• Minimum 2 years of relevant experience

• Sales management experience

• Distribution handling experience

• Dairy or FMCG experience, preferably

• General trade sales experience, if available

• Territory management experience

• Updated CV

• Current contact details

• Resume sent to [email protected]

Conclusion

The Fauji Foods Territory Sales Manager (General Trade) vacancy in Attock is an opportunity for experienced sales professionals seeking to continue their careers in the FMCG and dairy sector.

The position requires a BBA (4 Years) or MBA and at least 2 years of sales management and distribution handling experience, with preference given to candidates who have worked in dairy or FMCG businesses.

Applicants with experience in general trade, distributor management, territory sales, retailer relationships, field-force coordination, and market development should ensure these skills are clearly presented in their resumes.

Eligible candidates should prepare an updated CV and apply through [email protected]. When applying, make sure your professional experience directly demonstrates your ability to manage sales and distribution activities in a field-based FMCG environment.