Senior Executive Airblue 

Airblue has announced a new career opportunity for experienced digital marketing professionals in Islamabad. The airline is hiring a Senior Executive – Digital & Performance Marketing for its Marketing Department at the Islamabad Corporate Headquarters.

The position is particularly suitable for candidates with hands-on experience in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, Meta Pixel, Conversion API, conversion tracking, and digital analytics.

Applicants should have a Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field, along with 3–5 years of relevant experience in digital and performance marketing.

The deadline to apply is September 22, 2026.

Job Overview

Company: Airblue
Position: Senior Executive – Digital & Performance Marketing
Department: Marketing
Location: Islamabad Corporate Headquarters, Pakistan
Education: Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related field
Experience: 3–5 years
Preferred Background: E-commerce, Travel, Aviation, or Online Sales
Application Deadline: September 22, 2026
Application Method: Online through Airblue Careers

About the Role

The Senior Executive – Digital & Performance Marketing will help Airblue develop and execute digital strategies designed to increase brand awareness, customer engagement, customer acquisition, online bookings, and sales.

This is a performance-focused marketing role rather than a position centered only on social media content or branding.

The successful candidate will need to understand how paid advertising, analytics, website and app tracking, customer behavior, conversion measurement, and campaign optimization work together to generate measurable business results.

The role also requires a strong technical understanding of digital tracking infrastructure, particularly GTM, GA4, Firebase, Meta Pixel, and Conversion API.

Key Responsibilities

Develop & Execute Digital Marketing Strategies

The selected candidate will help develop and execute digital marketing strategies aimed at:

• Increasing brand awareness
• Improving customer engagement
• Acquiring new customers
• Driving online bookings and sales
• Improving digital conversion rates
• Supporting revenue growth

Candidates should understand how to plan campaigns according to business objectives rather than focusing only on impressions, clicks, or follower growth.

Paid Advertising & Performance Marketing

The role requires hands-on experience with major advertising platforms, particularly:

• Google Ads
• Meta Ads Manager

Candidates should be comfortable managing and optimizing paid campaigns based on performance data.

Relevant experience may include:

• Search campaigns
• Display advertising
• Remarketing
• Paid social campaigns
• Audience targeting
• Conversion campaigns
• Campaign budgeting
• Bid optimization
• Customer acquisition
• Return on advertising spend analysis

Professionals who have directly managed advertising budgets and optimized campaigns against sales or conversion targets should highlight this experience on their CV.

Google Analytics 4 (GA4)

Strong analytics knowledge is an important requirement.

Candidates should have practical experience using Google Analytics 4 (GA4) to understand:

• Website traffic
• User behavior
• Traffic sources
• Events
• Conversions
• Customer journeys
• Campaign performance
• Online sales activity

The selected professional will use this information to identify opportunities to improve customer acquisition, conversion rates, and revenue.

Google Tag Manager Expertise

Airblue specifically requires strong expertise in Google Tag Manager (GTM).

Candidates should understand:

• GTM tag implementation
• Event tracking
• Conversion tracking
• Trigger configuration
• Data layer management
• Pixel deployment
• Troubleshooting
• Analytics integrations
• Advertising-platform integrations

This makes the vacancy particularly relevant for performance marketers who possess strong technical tracking capabilities.

Meta Pixel & Conversion API

Candidates should also have practical knowledge of:

• Meta Pixel
• Meta Conversion API
• Conversion events
• Website tracking
• Campaign attribution
• Advertising-platform integrations

These technologies help businesses measure actions users take after interacting with digital advertising and improve campaign optimization.

Candidates with experience implementing or troubleshooting browser-side and server-side tracking should make this visible on their CV.

Firebase & App Analytics

Airblue also lists Firebase among the required platforms.

This is particularly relevant for an airline because customers may interact with the company through both its website and mobile application.

Relevant Firebase experience may include:

• App analytics
• Event tracking
• Conversion measurement
• User behavior analysis
• App performance insights
• Integration with advertising and analytics platforms

Candidates with experience analyzing both website and mobile-app customer journeys may therefore have a strong profile for this role.

Customer Behavior & Booking Trend Analysis

The selected candidate will analyze customer behavior and booking patterns to understand how users interact with Airblue’s digital channels.

Responsibilities include analyzing:

• Customer behavior
• Booking trends
• Website performance
• Mobile app performance
• Digital sales
• Conversion rates
• Customer acquisition
• Revenue generation

The objective is to identify opportunities where changes to campaigns, targeting, tracking, customer journeys, or digital experiences could generate better business results.

Conversion Rate Optimization

A key objective of performance marketing is converting more visitors into paying customers.

For an airline, this can mean improving the percentage of users who move from searching for flights or visiting booking pages to actually completing a reservation.

Candidates should therefore be comfortable using digital data to identify:

• Customer drop-off points
• Poor-performing campaigns
• Low-converting landing pages
• Audience opportunities
• Tracking problems
• Booking funnel issues
• Potential optimization opportunities

Reporting & Campaign Optimization

Strong analytical and reporting capabilities are required.

The Senior Executive will need to interpret campaign data and translate it into actionable recommendations.

Relevant performance metrics may include:

• Cost per click (CPC)
• Click-through rate (CTR)
• Cost per acquisition (CPA)
• Conversion rate
• Return on ad spend (ROAS)
• Revenue
• Customer acquisition cost
• Website and app conversions

The ability to explain what the data means and what action should be taken next is just as important as producing reports.

Required Education

Applicants should have a Bachelor’s degree in:

• Marketing
• Business Administration
• Digital Marketing
• Or another related field

Experience Requirements

Candidates should have:

3–5 years of relevant experience in Digital and Performance Marketing.

Experience in the following environments will be preferred:

• E-commerce
• Travel
• Aviation
• Online sales

Experience in these industries can be valuable because the role is strongly focused on measurable digital transactions and customer acquisition.

Required Technical Skills

Candidates should have hands-on experience with:

• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Firebase
• Meta Pixel
• Meta Conversion API
• Other digital analytics platforms

Candidates should also have expertise in:

• Tag implementation
• Event tracking
• Conversion tracking
• Data layer management
• Pixel deployment
• Tracking troubleshooting
• Analytics integrations
• Advertising-platform integrations

Additional Professional Skills

Airblue is also looking for candidates with strong:

• Analytical abilities
• Reporting skills
• Campaign optimization skills
• Project management abilities
• Problem-solving skills
• Data interpretation capabilities

Because this position combines marketing strategy with analytics and technical tracking, candidates should be comfortable working with both creative marketing teams and technical or development teams.

Who Should Apply?

This opportunity may be particularly suitable for professionals currently working as:

• Performance Marketing Executive
• Senior Digital Marketing Executive
• Digital Marketing Specialist
• Performance Marketing Specialist
• Paid Media Specialist
• Growth Marketing Executive
• Digital Acquisition Executive
• PPC Specialist
• Digital Analytics Executive

Candidates do not necessarily need to have worked in aviation. However, previous experience with travel, airlines, e-commerce, online marketplaces, or other online-sales businesses will be preferred.

What Can Make a Candidate Stand Out?

A particularly strong candidate would combine paid advertising expertise with technical analytics and tracking skills.

For example, a candidate who can manage Google and Meta campaigns while also independently understanding GTM tags, GA4 events, data layers, pixels, Conversion API, and Firebase tracking may be particularly relevant.

Experience demonstrating measurable improvements in:

• Customer acquisition
• Online sales
• Conversion rates
• ROAS
• Cost per acquisition
• Booking conversions
• Digital revenue

could further strengthen an application.

How to Apply

Interested candidates should submit their application through the official Airblue careers portal.

Apply Online:
https://www.airblue.com/jobs/

Search for:

Senior Executive – Digital & Performance Marketing

Location: Islamabad Corporate Headquarters

Deadline to Apply: September 22, 2026

Candidates should complete the online application and provide accurate education and professional experience information.

CV Tips for Applicants

Applicants should tailor their CV specifically toward performance marketing and measurable digital results.

Instead of only listing tools such as Google Ads or Meta Ads, demonstrate how you have used them.

Useful achievements to highlight may include:

• Monthly advertising budget managed
• ROAS achieved
• Reduction in customer acquisition cost
• Improvement in conversion rate
• Revenue generated through paid campaigns
• Number of campaigns managed
• GA4 implementations completed
• GTM tracking setups developed
• Meta Pixel or Conversion API integrations
• E-commerce sales growth
• App acquisition campaigns
• Improvements in booking or checkout funnels

For example, rather than simply writing:

“Managed Google and Meta Ads.”

A stronger CV statement could be:

“Managed performance campaigns across Google Ads and Meta Ads, continuously optimizing audiences, budgets, creatives, and conversion funnels to improve customer acquisition and ROAS.”

Candidates should only include metrics and achievements that accurately represent their actual experience.

Job Summary

Final Thoughts

The Senior Executive – Digital & Performance Marketing position at Airblue in Islamabad is a strong opportunity for experienced digital marketers who combine advertising expertise with technical analytics and performance measurement.

The role covers Google Ads, Meta Ads, GA4, GTM, Firebase, Meta Pixel, Conversion API, event and conversion tracking, customer behavior analysis, campaign optimization, customer acquisition, online sales, and revenue growth.

Candidates with 3–5 years of relevant digital and performance marketing experience and a bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related discipline should consider applying. Previous experience in e-commerce, travel, aviation, or online sales may further strengthen an application.

Eligible candidates should submit their applications through the Airblue careers portal by September 22, 2026.

http://www.airblue.com