Website Ismail Industries Limited
Ismail Industries Limited is hiring a Regional Trade Marketing Manager – Bisconni for its operations in Karachi, Pakistan. This opportunity is suitable for professionals with experience in trade marketing, sales, or category management who want to build their career in the fast-moving consumer goods (FMCG) industry.
Candidates with 3–4 years of relevant FMCG experience and a Bachelor’s or Master’s degree in Business Administration, Marketing, or a related discipline are encouraged to apply.
About the Position
Position: Regional Trade Marketing Manager – Bisconni
Company: Ismail Industries Limited
Brand: Bisconni
Location: Karachi, Pakistan
Department/Function: Trade Marketing / Sales & Marketing
Experience Required: 3–4 years
Industry: FMCG
Employment Type: Full-time
Application Email: [email protected]
The Regional Trade Marketing Manager is generally responsible for connecting a company’s overall marketing strategy with its execution in retail and distribution channels. For a consumer brand such as Bisconni, this can involve improving product visibility, supporting sales teams, executing trade promotions, and ensuring marketing initiatives are implemented effectively across the assigned market.
What Does a Regional Trade Marketing Manager Do?
Trade marketing focuses on how products are presented, promoted, and sold through distributors, wholesalers, retailers, and other sales channels.
In this position, the successful candidate can expect to work closely with sales, marketing, distribution, and other commercial teams. The role is likely to involve translating national brand and marketing plans into effective regional trade activities.
Typical responsibilities associated with a Regional Trade Marketing Manager may include:
- Planning and executing regional trade marketing activities and promotional campaigns.
- Working with sales teams to improve product availability, visibility, and in-store execution.
- Coordinating promotional materials, displays, merchandising, and point-of-sale initiatives.
- Monitoring market trends, competitors, retailer activity, and consumer buying patterns.
- Evaluating the performance of promotions and trade marketing campaigns.
- Supporting new product launches and ensuring effective execution across relevant sales channels.
- Working with distributors and sales teams to achieve regional commercial objectives.
- Analyzing sales and market data to identify growth opportunities.
- Supporting category development and channel-specific initiatives.
- Ensuring trade marketing activities remain aligned with the Bisconni brand strategy.
These are typical responsibilities for this type of position; candidates should note that the original vacancy announcement does not provide a detailed job description.
Qualification Requirements
Applicants should have a:
Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
An educational background in marketing or business can be particularly useful because the position combines commercial planning, market analysis, sales coordination, and brand execution.
Experience Requirements
Candidates should have 3–4 years of experience in one or more of the following areas:
Trade Marketing, Sales, or Category Management within the FMCG sector.
The FMCG experience requirement is particularly important because candidates should be familiar with high-volume consumer products, distribution networks, retail channels, promotions, merchandising, and competitive market conditions.
Skills That Can Strengthen Your Application
Candidates applying for this role may benefit from highlighting experience in trade promotion planning, retail execution, distributor management, sales analysis, category management, merchandising, market research, budgeting, and cross-functional coordination.
Strong communication and negotiation abilities can also be valuable because trade marketing professionals regularly coordinate with sales teams, distributors, retailers, marketing departments, and other stakeholders.
Knowledge of Microsoft Excel, PowerPoint, sales reporting, market data analysis, and FMCG KPIs can further strengthen a candidate’s profile.
Who Should Apply?
This opportunity may be relevant for professionals currently working as Trade Marketing Executives, Assistant Trade Marketing Managers, Category Executives/Managers, Sales Executives, Area Sales professionals, or similar FMCG commercial roles who meet the advertised experience requirements.
Candidates should make sure their CV clearly demonstrates their FMCG experience rather than simply listing job titles.
For example, mentioning achievements such as successful promotional campaigns, improvements in product visibility, sales growth, distribution expansion, retailer engagement, or successful product launches can make the application more informative.
How to Apply
Interested candidates can prepare an updated CV and send their application to:
A clear email subject can be:
Application for Regional Trade Marketing Manager – Bisconni
Applicants should ensure their CV includes their current position, FMCG experience, education, trade marketing or sales responsibilities, major achievements, and updated contact information.
Application Tips
Before submitting the application, tailor your CV specifically to trade marketing. Highlight measurable achievements wherever possible—for example, percentage growth in sales, number of outlets covered, improvement in distribution, campaign results, or successful execution of regional promotions.
Candidates with sales backgrounds should explain how their experience relates to trade execution, distributors, retailers, channel development, promotions, and category growth.
Since the position is based in Karachi, candidates currently living elsewhere should also consider mentioning their willingness to relocate if applicable.
https://ismailindustries.com.pk/
To apply for this job please visit ismailindustries.com.pk.