Website Crumble
A senior-level opportunity is available for an experienced sales and commercial professional in Islamabad. The company is hiring a Head / Director of Sales to lead revenue generation, develop a predictable outbound sales pipeline, expand modern trade presence, and grow B2B, HoReCa, and corporate supply channels.
The position offers a monthly base salary of Rs. 500,000 to Rs. 750,000 plus performance commission, along with benefits including a fuel allowance, company car policy, medical insurance, provident fund, EOBI, and Social Security.
The role is onsite at the company’s headquarters in Gulberg Greens, Islamabad.
Job Overview
Position: Head / Director of Sales
Location: Gulberg Greens, Islamabad
Work Arrangement: Onsite
Monthly Base Salary: Rs. 500,000–750,000
Additional Compensation: Uncapped performance commission
Application Deadline: September 15, 2026
This is a senior commercial leadership position designed for someone capable of taking ownership of revenue rather than simply managing day-to-day sales activities.
The selected professional will be expected to build a structured sales organization, strengthen retail and B2B channels, improve forecasting, and establish processes that make revenue growth more predictable.
Key Responsibilities
Own the Company’s Revenue Target
The Head / Director of Sales will take responsibility for the consolidated revenue target across the business.
A major part of the position will involve building and managing a predictable outbound commercial pipeline. This means establishing a systematic process for identifying prospects, generating opportunities, progressing deals, and converting them into recurring revenue.
Expand Modern Trade Business
The selected candidate will be responsible for negotiating national modern trade terms and securing premium shelf placement with major retailers.
This can involve negotiations around pricing, margins, promotions, product placement, commercial terms, volumes, and long-term relationships with retail partners.
Experience dealing with supermarket chains, large retailers, distributors, or national retail accounts could therefore be particularly relevant.
Grow B2B, HoReCa and Corporate Sales
Another major responsibility is to utilize the company’s central commissary capacity by expanding institutional and business sales.
The role specifically focuses on:
B2B: Business-to-business sales
HoReCa: Hotels, Restaurants and Cafés/Catering
Corporate Supply: Supplying products directly to companies and institutional customers
The successful candidate will be expected to identify high-volume customers and build recurring commercial relationships that make better use of the company’s production capacity.
Build a Strong Commercial Infrastructure
The Head / Director of Sales will also be responsible for developing a scalable commercial structure.
This includes establishing sales processes, pipeline management practices, performance reporting, account ownership, sales targets, and appropriate controls.
The vacancy specifically emphasizes CRM discipline, indicating that management expects sales opportunities, customer interactions, pipeline stages, and commercial activities to be properly recorded and tracked rather than managed informally.
Coordinate Sales With Supply Chain and Manufacturing
The role goes beyond sales acquisition.
The successful candidate will need to coordinate commercial growth with the company’s production and supply chain capabilities.
Using sales and pipeline data, the sales leader will contribute to rolling manufacturing demand forecasts, helping operations understand expected future demand.
This coordination is particularly important for businesses dealing with manufactured, prepared, or perishable products because aggressive sales growth must remain aligned with production capacity and inventory availability.
What Kind of Candidate Fits This Role?
Although the advertisement does not specify formal education or a minimum number of years of experience, the Head / Director designation and responsibilities indicate a senior commercial leadership role.
Candidates with substantial experience in areas such as FMCG, food, retail, modern trade, B2B sales, HoReCa, corporate sales, distribution, or related consumer businesses may find their backgrounds relevant.
Experience managing sales teams, negotiating large commercial agreements, handling key accounts, developing sales forecasts, and working directly with senior management would also be useful.
Candidates should focus their applications on measurable commercial achievements rather than only listing responsibilities.
For example, a strong CV could highlight revenue growth delivered, major accounts acquired, modern trade agreements negotiated, B2B contracts secured, sales teams managed, distribution expansion, pipeline value developed, or improvements made to forecasting and CRM processes.
Salary and Commission
The advertised monthly base salary is:
Rs. 500,000 to Rs. 750,000 per month + commission
The company also offers uncapped performance commission tied directly to recurring volume.
This means total compensation may extend beyond the base salary depending on sales performance and the commission structure established by the employer.
Candidates should clarify the commission calculation, qualifying revenue, payment schedule, targets, and other conditions during the recruitment process.
Employee Benefits
The advertised benefits include:
- Uncapped performance commission linked to recurring volume
- Monthly fuel allowance
- Company car policy applicable to the position
- Medical insurance
- Provident Fund
- EOBI
- Social Security
These benefits make the overall compensation package broader than the advertised base salary alone.
How to Apply
The advertisement states “Apply Now,” but the provided job post does not include an email address, application URL, QR code, or other application method.
Candidates should therefore refer to the original vacancy announcement or the employer’s official recruitment channel for the correct application procedure.
Advertised application deadline: September 15, 2026.
As that deadline has passed, candidates should verify whether applications are still being accepted before submitting their CV.
What to Include in Your CV
For a senior position like this, candidates should keep the CV commercially focused. The strongest applications will demonstrate results such as revenue generated, percentage sales growth, key accounts acquired, geographical expansion, modern trade relationships, B2B/HoReCa contracts, team size managed, and forecasting or CRM improvements.
Instead of simply writing “Responsible for modern trade sales,” for example, candidates should quantify the scale and outcome of their work wherever possible.
Experience with CRM systems, sales forecasting, key account management, commercial negotiations, channel strategy, P&L/revenue ownership, and cross-functional coordination with supply chain or manufacturing teams should also be clearly highlighted when applicable.
https://crumblepakistan.com/
To apply for this job please visit crumblepakistan.com.